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27 February 2025

Asian Nations Enhance Export Prospects Amid Market Shifts

Strategic initiatives reveal new opportunities for coconut, copper, and IT services for Asian exporters.

Asian nations are experiencing increased export opportunities due to strategic initiatives aimed at correcting misclassifications and adapting to shifting market demands. One remarkable development occurred when the U.S. Food and Drug Administration (FDA) officially removed coconut from its list of allergenic foods, leading to fresh hopes for coconut exports, especially for India.

Until recently, coconut had been misclassified under the 'tree nut' category, which confounded consumers and placed significant barriers on its marketability. The FDA's action, accepted only this January, recognized coconut as technically a drupe—a fleshy fruit with seed inside—rather than a nut.

The Coconut Coalition of America (CCA) and Indian coconut exporters were pivotal in this corrective shift, advocating for years for this change. This decision is expected to significantly improve export prospects for coconut products, which previously faced restrictions due to confusion surrounding allergens. Before this change, the mere reference to coconut as part of the 'nut' family resulted in its exclusion from many institutions and settings, which restricted accessibility.

Currently, activated carbon produced from coconut shells remains the primary export, comprising 18% of India's total coconut product exports. Despite this, the overall export of coconut-based food products remains relatively low. Specifically, desiccated coconut accounts for merely 6% of the market share, with very few exports of coconut oil, which stood at only 925 tonnes last year to the U.S. market alone.

While India looks to capitalize on these renewed export opportunities, Japan's copper industry finds itself adapting to seismic shifts within trade patterns. Japan's Ministry of Finance has reported notable decline rates of 15.4% for refined copper exports as traditional buyers such as South Korea and India cut their purchases significantly—by 40.6% and 60.8% respectively.

Even amid this decline, unexpected demand surges from Vietnam and Malaysia have offered a promising outlook. Vietnam's appetite for Japanese copper soared by over 1149%, and Malaysia’s demand increased by 168.3%, reflecting the dynamic and changing nature of global supply chains.

This shift indicates redefining market demands and stronger partnerships. The price disparities within copper markets are astonishing; for example, Italy and Turkey pay, on average, over $10 per kilogram for copper, which significantly reflects their prioritization of this resource.

The overall export dynamics suggest restructuring supply chains, which is important for stakeholders and investors to observe. Such trends not only transform immediate pricing but significantly shape future copper availability across markets. Analysts argue this could be the precursor of broader economic transitions across Asia as countries realign their import and export relationships.

Meanwhile, Pakistan's IT exporters are setting ambitious targets to increase export revenues from IT and IT-enabled services to Qatar, projecting figures to reach $25 million over the next few years. This initiative is supported through collaboration with the Ministry of IT and Telecommunication (MoITT) and the Pakistan Software Export Board (PSEB), along with strategic endeavors facilitated by the Special Investment Facilitation Council (SIFC).

Pakistani IT firms are exhibiting their innovative tech solutions at the upcoming Web Summit Qatar 2025—a significant event intended to showcase the country's IT prowess to international investors. It is during this summit, at a specially dedicated Pakistan Pavilion, where these firms will highlight their cutting-edge products and solutions.

Umair Nizam, Senior Vice Chairman of the Pakistan Software Houses Association (P@SHA), noted the importance of Qatar's opening market for Pakistan's tech industry. He stated, "Qatar remains a key export destination for Pakistani tech companies due to strong bilateral relations and favorable investment environments. We are here to reinforce our capabilities and attract international partnerships on this global stage."

With Qatar working under the National Qatar Vision 2030 initiative aimed at bolstering its digital economy, ample opportunities are presented for Pakistani tech firms. The dialogue and collaboration established during these trade ventures could cultivate new business opportunities and investments not only within the IT sector but also across various industries requiring high-performance IT services.

PSEB CEO Abu Bakar also emphasized the unwavering support of the Pakistani government toward IT exports and global partnerships, reinforcing their commitment to accelerating growth within this sector. Alongside presentations at international tech conferences, such efforts are expected to bolster Pakistan's standing as a rising hub for IT and digital services.

Looking toward the future, Pakistan's participation at the Web Summit signifies its growing influence within the global tech ecosystem, paving the way for future collaborations and fostering significant openings for exports. These concurrent movements within the coconut, copper, and IT sectors highlight the shifting dynamics of Asian nations striving to embrace and capitalize on new global market possibilities.