Antenne Unna is continuing its successful course, confirming its leading position in the Kreis Unna region with impressive numbers from the Electronic Media Analysis 2025 I (E.M.A. NRW 2025 I). With around 112,000 listeners on weekdays (Monday to Friday) and outstanding market shares, especially among the target audience aged 14 to 49, Antenne Unna significantly surpasses its competitors.
Currently, as the long-time market leader, Antenne Unna boasts a market share of 26.8% among all listeners aged 14 and older. Particularly within the younger target group aged 14 to 49, the station achieves a remarkable 31.0% market share, far exceeding its rivals such as WDR2, which stands at 20.9%, and 1LIVE, which only reaches 13.9%. WDR4 lags behind at 7.6%. When it pertains to the category of "Listeners Yesterday, 14-49 Years," Antenne Unna leads with 34.9% reach, clearly outpacing competitors like 1LIVE with 19.2%, WDR2 at 27.2%, and WDR4 at 8.7%.
“It pays off to be serious about our closeness to our listeners. We certainly don’t make radio from some ivory tower. We engage with our audience on equal terms,” expressed Thorsten Wagner, Antenne Unna's chief editor, alongside his team. “These outstanding results are understood by our radio team from Unna as both recognition and motivation. Being the leading voice in the regional media scene drives us to continually strive for excellence. The Antenne Unna team is committed to remaining the go-to source for timely information and the best entertainment,” read the station's official press release.
The recent figures from E.M.A. NRW 2025 I should be cause for celebration. Reaching weekdays, approximately 112,000 listeners (Monday through Friday) and leading clearly within the 14 to 49 age group, Antenne Unna showcases its programming by achieving impressive listener statistics. Its market share among all listeners aged 14 years and up stands at 26.8%, with the even more impressive 31.0% share among the 14-49 demographic, confirming the program's resonance with the audience.
Being particularly proud of its category "Listeners Yesterday, 14-49 Years,” Antenne Unna has established itself with a reach of 34.9%, leading over 1LIVE, which scores 19.2%, WDR2 with 27.2%, and WDR4 with only 8.7%.
This performance validates Antenne Unna’s commitment to quality, close listener engagement, and compelling content. Sina Engler and Arwed Karschuck, the morning show hosts at Antenne Unna, noted, “For us, today feels like report card day at school. And the grades we receive motivate us each day to give our best.” They extended heartfelt thanks to their listeners, acknowledging without them, their success wouldn’t be possible.
Drawing comparisons, the audiowest media GmbH, of which Antenne Unna is part, has redefined benchmarks within the radio industry. Their substantial listener base, totaling half a million and boasting a market share of 30.8%, far outpaces other stations within their broadcast areas, setting them apart through quality journalism and relevant local and international content.
Markus Heuser, the managing director of audiowest media GmbH, elaborated on their strategy: “Our stations have reached the top of their local radio markets through journalistic quality, presenting a mix of local, national, and global content, always paying attention to being close to our listeners. Our success hinges on meeting the exact needs of people within our service areas.”
At this moment, Antenne Unna not only celebrates its achievements but solidifies its commitment to excellence, ensuring they remain the first choice for listeners seeking entertaining and informative radio content within the Kreis Unna. Their present success is not merely reflective of their stature but also showcases their continued drive for improvement and connection with the audience. The future looks bright for Antenne Unna and its dedicated team.