Digital marketing and e-commerce are witnessing significant transformations as companies and platforms innovate to meet consumer demands. One notable example is Turismorural.com, which has been a leader in promoting rural accommodations for over 25 years. This platform is set to launch a revamped website aimed at enhancing usability and accessibility, with improvements scheduled for mid-2025. Changes will include a more intuitive interface, optimized load speeds, and advanced search filters, making it easier for users to find accommodations according to their specific needs.
According to the team at Turismorural.com, "El lanzamiento está previsto para mediados de año," indicating their commitment to remain at the forefront of the digital evolution within the rural tourism sector. With features like enhanced real-time availability checks and streamlined booking systems, the updated site is expected to facilitate smoother connections between travelers seeking unique rural experiences and the accommodation providers.
Meanwhile, the Feria Internacional de Franquicias (FIF) 2025 is set to take place from March 6 to 8 at the World Trade Center in Mexico City. This event will bring together over 200 franchise brands, and it's anticipated to attract approximately 14,000 attendees. Aimed especially at potential investors, the FIF will offer workshops to help individuals navigate the franchise market successfully.
Lidia Quezada, the director of FIF, highlighted the encouraging trend, stating, "Lidia Quezada, directora de la FIF, destacó que existen franquicias en las que se puede invertir desde 150,000 pesos..." It’s clear the market is ripe for significant investments, especially since the return on investment can be realized within 18 to 24 months depending on the business type. Particularly, sectors such as personal care, health, and beauty are showing remarkable growth.
The rising interest among younger investors—specifically those aged 25 to 34—is transforming the franchise market. Quezada noted, "Lo que están buscando los jóvenes es algo ya más formal, diversificarse y busca un nuevo modelo de negocio..." It’s indicative of their desire for secure investment opportunities and adaptation to modern market dynamics.
Franchising has become increasingly relevant, contributing about 5% to Mexico’s GDP, with more than 1,500 franchise brands available. The largest clusters of franchises are located in Mexico City and its neighboring State of Mexico—accounting for around 10,000 sales points—indicating quick growth across diverse sectors.
With food and beverages comprising 30% of the franchise market and growing sectors like personal care and health (20%) and general services (17%), the FIF will serve as a pivotal platform to exploit these trends. Attendees will have the opportunity to learn about financial strategies and digitalization at the FIF Summit, and discussions will likely revolve around expansion and leveraging technology for success.
The detailed workshops and expert speeches at the FIF commence as both established and budding entrepreneurs look to capitalize on franchise opportunities. There are even provisions for attendees to establish agreements for one to three franchises during the event, with history showcasing even up to ten agreements for particularly driven brands.
Both Turismorural.com and the FIF signify the broader shift toward digitalization and e-commerce optimization. These developments highlight the significance of adapting and innovatively enhancing customer experiences, whether through online platforms for rural tourism or through engaging events focusing on franchise opportunities.
This is, undoubtedly, the age of digital marketing and e-commerce, where maintaining relevance requires organizations to embrace technology and consumer preferences. The launch of the improved Turismorural.com website and the forthcoming Feria Internacional de Franquicias represent forward-thinking strategic moves illuminating the path for future business prospects.