On October 17, 2025, the heart of Ho Chi Minh City’s Crescent Mall pulsed with a fresh wave of excitement as Xiaomi officially opened the doors to its new Xiaomi Store. But this isn’t just another tech retail outlet. According to reports from CafeF and Thanh Niên Việt, the store marks a bold leap forward for the brand in Vietnam, blending retail, experience, and community into one seamless hub for technology lovers. In a city already brimming with innovative spirit, this opening signals more than just a new place to shop—it’s a gateway to the complete Xiaomi ecosystem, promising both convenience and a taste of the future.
Step inside the Xiaomi Store and you’re greeted by a bright, open space spanning over 200 square meters. Natural light pours in, highlighting the minimalist design that’s become a Xiaomi trademark. The store’s layout is thoughtfully divided into experiential zones—Smart Home, Smart Life, Smart TV, and a mobile experience island—each inviting visitors to interact with the latest in personal and home technology. More than 200 product codes are on display, ranging from cutting-edge smartphones to smart home appliances, offering a hands-on glimpse into how these devices can transform everyday living.
But what truly sets this store apart? For the first time in Vietnam, customers can directly experience official Mijia Series products, including the Mijia Refrigerator Cross Door 510L, Mijia Air Conditioner Pro Eco Inverter, robot vacuum cleaners, air purifiers, and smart fans. These devices, previously unseen in local retail spaces, are now available for visitors to try out, touch, and control. As CafeF notes, “Customers can interact directly with products, control devices, and receive installation guidance from staff.” The result is a living, breathing demonstration of smart living, where every device is interconnected and synchronized through the Xiaomi Home app.
“When I came to the Xiaomi Store at Crescent Mall, I was truly impressed by the range of home appliances on display, especially the Mijia Series devices appearing for the first time in Vietnam. I believe everyone will have very different experiences when coming here,” content creator Mei Mei shared, as quoted by Thanh Niên Việt. It’s a sentiment echoed by many visitors, who find themselves not just shopping, but genuinely exploring new ways to make their homes smarter and more efficient.
The store’s philosophy, “Innovation for Everyone,” is more than a slogan—it’s embedded in every interaction. Staff are on hand to offer expert advice, help set up devices, and ensure that even the most complex technology feels accessible. Whether you’re trying out the new Xiaomi 15 Series smartphone, strapping on a Xiaomi Watch S4, or testing the Xiaomi Buds 5 Pro, the experience is designed to be intuitive and welcoming. The goal, according to Thanh Niên Việt, is “to erase every barrier between users and technology.”
Central to the store’s appeal is the Mijia Series, which represents Xiaomi’s strategic push into the home appliance sector—a core pillar of its global “Human × Car × Home” strategy. By bringing these products to Vietnam, Xiaomi isn’t just expanding its catalog; it’s inviting local consumers to fully embrace the smart living concept. “Now users only need a Xiaomi account to seamlessly control all devices in the house: from TV, refrigerator, air conditioner to robot vacuum cleaner. The official presence of the Mijia Series in Vietnam opens up opportunities for users to access the full Xiaomi ecosystem like never before,” said content creator Vinh Xô.
And it’s not just about the gadgets. The store doubles as a vibrant community hub for Xiaomi fans. Regular offline events, workshops, and product experience sessions transform the space into a cultural meeting point where technology, people, and emotions intersect. “I think anyone who loves technology should try visiting the Xiaomi Store at least once. Here, you can experience almost the entire Xiaomi ecosystem, from smartphones and TVs to air conditioners and robot vacuums, all seamlessly connected in one space. What I like most is the open atmosphere—everyone can share their feelings, exchange usage experiences, and spread their passion for technology together. That feeling makes me want to come back many times to explore more,” shared content creator Duy Ant (Relab).
For many, the store’s transparent warranty policies and attentive support services provide peace of mind, ensuring that the excitement of new technology isn’t dampened by uncertainty. Xiaomi guarantees official service and backs its products with clear, reliable after-sales care. This commitment to customer satisfaction, as highlighted by both CafeF and Thanh Niên Việt, is central to the brand’s mission to build lasting relationships with its user community.
But perhaps the most striking feature of the Xiaomi Store at Crescent Mall is its ability to dissolve the boundaries between the digital and physical worlds. Through the Xiaomi Home app, visitors can see firsthand how a smart ecosystem works—adjusting the air conditioner, scheduling the robot vacuum, or managing the contents of a refrigerator with just a few taps. It’s a glimpse into a future where technology serves as a silent partner in daily life, quietly making things easier, more efficient, and more enjoyable.
The store’s opening is also a testament to Xiaomi’s growing influence in Vietnam’s tech landscape. By investing in a flagship experiential space, the company signals its confidence in the local market and its commitment to shaping how Vietnamese consumers interact with technology. The “Human × Car × Home” strategy is not just about selling more products; it’s about creating a connected lifestyle that adapts to the needs and aspirations of modern families.
As visitors wander through the spacious aisles, try out the latest gadgets, and chat with fellow enthusiasts, it’s clear that the Xiaomi Store is more than a retail destination. It’s a platform for discovery, a meeting place for the tech-savvy, and a symbol of how technology can bring people together. Whether you’re a die-hard Xiaomi fan or simply curious about the next big thing in smart living, the store offers a welcoming space to learn, explore, and be inspired.
In a fast-moving world, the Xiaomi Store at Crescent Mall stands out as a place to pause, connect, and reimagine what technology can do for daily life. Here, every visit promises new discoveries and a deeper appreciation for how innovation—when made truly accessible—can enrich the way we live.
