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Business · 6 min read

Woongjin Kolmar And Yeongpung Reshape Korea’s Corporate Landscape

Major business groups see asset surges, new designations, and mounting debate over Korea’s unique ‘same person’ regulation as the Fair Trade Commission updates its 2026 list.

On May 2, 2026, South Korea’s business landscape underwent a significant transformation as the Korea Fair Trade Commission (KFTC) unveiled its annual list of disclosure-designated large business groups. This year’s roster, which now includes 102 conglomerates, was marked by dramatic returns, historic firsts, and mounting debates over the country’s unique regulatory framework for corporate control.

Perhaps the most striking comeback was that of Woongjin Group, which returned to the ranks of large corporations after a 12-year hiatus. According to Financial Today, Woongjin’s re-entry was propelled by its strategic acquisition of Fried Life—the leading funeral service provider in Korea. This deal pushed Woongjin’s consolidated assets above the 5 trillion KRW threshold, the minimum required for inclusion on the KFTC’s list. Industry experts credit the move not just for expanding the group’s scale, but also for fundamentally reshaping its business model and restoring its financial health after years of turbulence.

“This is not just about size,” a market analyst told Financial Today. “Woongjin’s focus on selective mergers and cash flow stability, especially through Fried Life’s prepaid business structure, has transformed the group’s portfolio into one that’s both profitable and resilient.” Fried Life’s unique model—where customers pay in advance for future services—ensures a steady stream of cash, relatively insulated from economic ups and downs. This stability enabled Woongjin to pivot from its traditional roots in education and publishing to a broader suite of lifestyle services. The company is now building what it calls a ‘total life care platform’ that spans everything from funerals and weddings to travel and healthcare.

Demographic trends such as an aging population and the rise of single-person households have only strengthened the logic behind this pivot. Woongjin’s leadership believes that by covering the entire lifecycle of its customers, it can foster long-term relationships and recurring revenue. “The goal is to create a sustainable growth model that’s less about one-off transactions and more about ongoing service,” a company spokesperson explained.

Woongjin’s return to the KFTC’s list also comes with increased scrutiny and new responsibilities. As a disclosure-designated group, the company faces stricter transparency requirements, heightened governance standards, and more rigorous oversight of internal transactions. While these obligations present short-term challenges, many see them as positive steps toward greater accountability and market trust—especially as environmental, social, and governance (ESG) standards gain prominence in the region.

But Woongjin wasn’t the only group making headlines. Yeongpung Group, another major player, saw its fair trade asset ranking leap from 29th to 25th place—one of the biggest jumps among the top 30 conglomerates. As reported by Financial Today, this rise was largely driven by an asset surge at its affiliate, Korea Zinc. Korea Zinc’s total assets soared from approximately 14.8 trillion KRW to 20.4 trillion KRW, thanks in part to a new U.S. refinery project for strategic minerals. The company raised external capital and completed a paid-in capital increase of about 2.8 trillion KRW, boosting both its liabilities and equity.

Yet not everyone in the business community is convinced that Yeongpung’s improved ranking reflects genuine group strength. Ongoing management disputes between the Yeongpung and Korea Zinc ownership families have led many in the market to view the two as functionally separate entities, despite their legal grouping by the KFTC. “The numbers tell one story, but the reality is more complicated,” a business insider commented, noting that Korea Zinc’s assets remain central to Yeongpung’s reported clout.

Meanwhile, Kolmar Group set a new milestone by becoming the first cosmetics ODM (original development manufacturing) company to join the KFTC’s large business group list. As detailed by Korea Post, Kolmar’s assets surpassed 5.24 trillion KRW at the end of last year, driven by balanced growth across subsidiaries such as Kolmar Korea, HK Innoen, Kolmar Holdings, and Kolmar BNH. The group’s ascent is seen as a testament to the power of R&D-driven manufacturing in Korea’s evolving beauty and healthcare sectors.

Kolmar’s strategy hinges on a “triangular formation” of cosmetics, pharmaceutical bio, and health functional foods. HK Innoen, for instance, achieved “1 trillion KRW club” status, propelled by the blockbuster drug K-Cab. With a focus on AI-based research and production innovation, Kolmar aims to strengthen its global competitiveness and become a leading beauty and healthcare platform. “We plan to enhance both growth and profitability across our portfolio, building on the foundation established by our founder and the strategic execution of the next generation,” a Kolmar Holdings representative told Korea Post.

Yet, as these groups celebrate milestones and navigate new responsibilities, this year’s KFTC designations have reignited debate over the country’s distinctive ‘same person’ (동일인) system—a regulatory framework that identifies the individual or entity controlling a business group. According to Financial Today, the KFTC this year changed the ‘same person’ designation for Coupang from the corporate entity to its chairman, Kim Beom-seok, a move that Coupang says it will challenge in court. The reason? The ‘same person’ designation brings with it a host of additional disclosure and compliance obligations, particularly for groups controlled by individuals rather than legal entities.

The system, introduced in 1987, was originally meant to curb economic concentration and unfair trade practices by holding group leaders accountable. Over time, however, critics say it has become both burdensome and out of step with modern business realities—especially as family ties weaken, holding companies proliferate, and foreign ownership becomes more common. In 2022, the KFTC narrowed the scope of relatives subject to disclosure, but many in the business community still feel the rules are too broad and intrusive. “No other advanced economy legally defines a ‘group owner’ and regulates family transactions to this extent,” said Professor Kim Dae-jong of Sejong University, adding, “It’s time to fundamentally reconsider the system.”

This year, the KFTC referred three group chairmen—Kim Jun-ki of DB Group, Sung Ki-hak of Youngone Group, and Chung Mong-gyu of HDC Group—to prosecutors for allegedly submitting false affiliate data. All three were designated as ‘same persons’ for their respective groups, highlighting the legal and reputational risks associated with the system.

Out of the 102 designated groups, 12 have a legal entity, rather than a person, as their ‘same person.’ For the rest, the designation brings stricter rules, such as prohibitions on unfair profit transfers and mandatory disclosures about overseas affiliates. The debate over the system’s future is intensifying, with scholars and executives alike calling for reforms that reflect the changing nature of corporate ownership and governance in South Korea.

As the dust settles on the KFTC’s 2026 designations, one thing is clear: South Korea’s corporate giants are evolving, both in how they do business and in how they are watched by regulators. Whether the country’s signature regulatory tools will evolve in tandem remains to be seen, but for now, the race for growth, transparency, and global competitiveness is on in earnest.

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