As the grass courts of Wimbledon sizzle with anticipation, all eyes are not only on the world’s top-ranked men’s tennis player, Jannik Sinner, but also on the woman cheering him from the players’ box: Danish model, entrepreneur, and social media influencer Laila Hasanovic. While Sinner gears up for a blockbuster semi-final clash with seven-time champion Novak Djokovic, Hasanovic’s own star is rising, drawing attention both for her professional achievements and her steadfast support of the Italian ace.
Born on November 8, 2000, in Copenhagen, Denmark, Laila Hasanovic grew up in the coastal town of Svendborg. Her parents, of Bosnian heritage, instilled in her a multicultural perspective that would later influence her career and global appeal. As a teenager, Hasanovic spent a year in Kentucky, USA, as part of a student exchange—a formative experience that broadened her horizons and honed her English-language skills, now evident in her international modeling and online presence.
Hasanovic’s entry into the limelight began with her appearance as a finalist in the Miss Denmark 2019 pageant. That milestone propelled her into the world of fashion modeling, where she quickly established herself as a versatile talent. Her career blossomed not only on the catwalks but also across digital platforms. Today, Hasanovic commands hundreds of thousands of followers on Instagram, where she shares a blend of professional modeling images, fashion inspiration, travel diaries, and candid lifestyle moments. She also curates a popular YouTube channel, offering vlogs, beauty tips, and personal updates, further cementing her status as a digital lifestyle creator.
But Hasanovic’s ambitions reach beyond the camera lens. She is the founder of NRD55, a self-tanning brand made and developed in Denmark. The brand, inspired by the understated aesthetics of the Nordic region, emphasizes natural beauty and simplicity. Its signature tanning face drops and body mousse are designed to enhance the skin’s natural radiance, a philosophy Hasanovic embodies herself. “A slow morning with a few drops of @nrd.55 s I’m skipping makeup today,” she posted on her Instagram Stories just hours before Sinner’s Wimbledon semi-final, showcasing her makeup-free look and championing her brand’s ethos of effortless confidence.
NRD55’s official description highlights Hasanovic’s roots: “She grew up surrounded by the quiet aesthetics of the North, where beauty is often defined by simplicity, soft tones, and a natural sense of balance. From an early age, she noticed how something as simple as a natural glow could shift the way you feel—bringing a subtle sense of confidence and ease.” With over a decade in the fashion and beauty industry, Hasanovic has channeled her experience into creating “natural, soft and never excessive” products that resonate with women seeking authentic, understated elegance.
While Hasanovic’s business acumen and digital influence have earned her independent acclaim, her personal life has also attracted media attention. Before her relationship with Sinner, she was in a high-profile partnership with former Formula 1 driver Mick Schumacher, son of racing legend Michael Schumacher. The couple were together for about three years before parting ways in early 2025. Their breakup, while amicable, became fodder for tabloids, especially as rumors began swirling about Hasanovic’s new romance with Sinner.
Speculation about Hasanovic and Sinner’s relationship first ignited during the 2025 US Open, when eagle-eyed fans spotted her photo on Sinner’s phone lock screen. Both remained tight-lipped at the time, but the tennis star confirmed the relationship in October 2025 after winning the Vienna Open. In his victory speech, Sinner publicly acknowledged Hasanovic’s support, saying, “Thank you so much for the support. The work you put in, the effort. Also, to understand me at times, it is not easy, but thank you for putting in the effort. Everyone here, with family, my girlfriend, friends. To my whole team and also those watching at home. Thank you so much for the support.” According to sources at the event, Hasanovic was present in the stands, smiling as Sinner spoke.
Their relationship has since become a fixture on the tennis circuit, with Hasanovic regularly seen cheering Sinner at major tournaments and social events. Her presence at Wimbledon 2026 has been widely anticipated, and she did not disappoint, appearing both in the stands and on social media, where her natural beauty and brand advocacy have sparked conversation among fans and commentators alike.
Jannik Sinner, for his part, remains laser-focused on his tennis. Born on August 16, 2001, Sinner made history as the first Italian to reach world No. 1 in the ATP rankings. His meteoric rise began at age 16, and by 2019, he was named ATP Newcomer of the Year. Two years later, he became the youngest ATP 500 champion after his triumph at the Washington Open. Sinner’s trophy cabinet now boasts 19 ATP singles titles, including four Grand Slam victories: the Australian Open in 2024 and 2025, the US Open in 2024, and Wimbledon in 2025. He also claimed the 2024 ATP Finals, four ATP Masters 1000 titles, and played a pivotal role in Italy’s Davis Cup triumphs in 2023 and 2024.
Among his most memorable victories was his defeat of Novak Djokovic in the 2024 Australian Open semi-finals—a feat he repeated at Wimbledon 2025, besting the Serbian legend in straight sets on the way to his first title at the All England Club. Sinner’s on-court prowess has translated into substantial earnings, with the ATP Tour reporting $19,735,703 in prize money for 2024 and $19,120,641 in 2025. Despite a brief three-month suspension in early 2025 due to a doping settlement—ultimately deemed “no fault or negligence” by the International Tennis Integrity Agency—Sinner’s reputation and momentum have remained intact.
Before his relationship with Hasanovic, Sinner dated Italian model Maria Braccini from 2020 to 2024 and later Russian tennis player Anna Kalinskaya, with whom he split in May 2025. In interviews, Sinner has candidly discussed the challenges of balancing a demanding tennis schedule with personal relationships, citing constant travel as a major hurdle.
As Sinner prepares to face Djokovic once again on Centre Court, the tennis world is abuzz—not just about the high-stakes match but also about the dynamic off-court partnership between Sinner and Hasanovic. With her entrepreneurial spirit, passion for authenticity, and unwavering support, Hasanovic has become a fixture in the Wimbledon spotlight in her own right.
The action at Wimbledon is far from over, and as the semi-final showdown looms, both Sinner and Hasanovic continue to captivate audiences on and off the court. Whether it’s Sinner’s quest for a second consecutive Wimbledon crown or Hasanovic’s growing influence in fashion and beauty, this duo is making headlines—and they’re just getting started.