It’s not every day that a Broadway blockbuster sweeps into Seoul and takes the city by storm, but that’s exactly what’s happening with the international tour of the musical Wicked. Since opening at the Bluesquare Shinhan Card Hall in Yongsan-gu, this celebrated production has been captivating audiences and breaking records, reminding everyone why it’s been a global sensation for over two decades.
The numbers speak for themselves. According to the comprehensive box office data reported by Aju News and Newsis, Wicked dominated musical ticket sales for July and August 2025, claiming the top spot and drawing in crowds night after night. The show’s immense popularity has led to sold-out performances, a testament to the musical’s enduring appeal and the anticipation surrounding this international run.
The Seoul engagement isn’t just another stop on the tour—it’s a major event in the city’s cultural calendar. The production is scheduled to continue thrilling audiences through October 26, 2025, offering fans and newcomers alike a chance to experience the magic that’s enchanted millions worldwide. The venue itself, Bluesquare Shinhan Card Hall, has become the epicenter of musical excitement as theatergoers flock to see what all the buzz is about.
What makes Wicked such a phenomenon? Much of the credit goes to its legendary composer and lyricist, Stephen Schwartz. As Aju News highlights, Schwartz is a titan in both Broadway and Hollywood, with an illustrious career that includes composing for iconic animated films like Pocahontas, The Hunchback of Notre Dame, and The Prince of Egypt. His stage credits are equally impressive, with musicals like Gospel and Pippin earning him four Grammy Awards and three Academy Awards. But even among such achievements, many critics and fans agree that Wicked represents the pinnacle of his artistry.
The musical’s success isn’t just artistic—it’s commercial, too. The original Broadway cast recording of Wicked recently achieved a remarkable milestone: quadruple platinum certification from the Recording Industry Association of America, as reported by Newsis. That means over four million albums sold in the United States alone, and globally, the figure soars to five million. It’s a rare feat for a musical soundtrack, underscoring the show’s broad appeal and the staying power of its unforgettable songs.
And what songs they are! Numbers like “Defying Gravity,” “Popular,” and “For Good” have become standards in their own right, beloved by fans and frequently covered by aspiring singers around the world. These tracks, with their soaring melodies and heartfelt lyrics, are more than just catchy tunes—they’re emotional touchstones that drive the story and connect with audiences on a deep level. “The dazzling production and the parade of memorable numbers captivate both the eyes and ears without a moment’s rest,” observed pop music critic Jung Min-jae in Newsis. “Especially the meticulous structure of Act One and the finale, ‘Defying Gravity,’ are incomparable to any other work. It’s a must-see, a modern essential for everyone.”
Kim Kyung-jin, a well-known pop columnist, echoed this sentiment, noting, “Stephen Schwartz is recognized for his outstanding animation music, but his most brilliant work—without a doubt—is Wicked.” Such praise is not uncommon; across the globe, critics have lauded the show’s ability to blend spectacle with substance, creating an experience that’s both visually stunning and emotionally resonant.
Part of Wicked’s enduring appeal lies in its clever reimagining of a familiar story. Since its 2003 Broadway premiere, the musical has offered a fresh perspective on the world of The Wizard of Oz, delving into the untold backstory of the witches of Oz. By exploring themes of prejudice, friendship, and self-discovery, Wicked resonates with audiences of all ages and backgrounds. The story’s universal messages—about the dangers of judging others, the value of loyalty, and the courage it takes to be oneself—feel as urgent and relevant today as they did 20 years ago.
The show’s staging in Seoul has been a visual feast, with elaborate sets and innovative choreography bringing the magical land of Oz to life. The production, led by a team of seasoned musical, animation, and Hollywood directors, draws on the expertise honed in Schwartz’s previous works, including his celebrated film and stage projects. The result is a seamless blend of drama, music, and movement that leaves audiences spellbound.
Beyond its technical and artistic prowess, Wicked has also racked up a slew of prestigious awards. It took home the Grammy Award for Best Musical Show Album and the Drama Desk Award for Outstanding Lyrics, further cementing its status as a modern classic. These accolades are more than just trophies—they’re recognition of the show’s impact on both the theater world and popular culture at large.
For many in Seoul, the arrival of Wicked has been an opportunity to witness a piece of theatrical history. The excitement is palpable, not only among die-hard musical fans but also among those discovering the story for the first time. The show’s blend of spectacle, emotion, and universal themes has struck a chord, making each performance a communal celebration of storytelling at its best.
As the curtain continues to rise night after night at Bluesquare Shinhan Card Hall, it’s clear that Wicked’s magic shows no sign of fading. With its box office dominance, record-breaking album sales, and critical acclaim, the musical stands as a shining example of what can happen when artistry and ambition come together on stage. For anyone in Seoul—or anyone with a love for musical theater—this is one show you won’t want to miss. The spell will last until October 26, but the memories are sure to linger far longer.
