Today : Nov 04, 2025
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04 November 2025

Wayfair Leads Black Friday Deals As Retailers Compete

Major discounts on furniture, appliances, and tech mark November as retailers launch early Black Friday sales and Consumer Reports spotlights the best bargains.

For deal seekers and holiday shoppers alike, November 2025 is shaping up to be a bonanza. Retailers are already rolling out deep discounts, and experts say the best is yet to come. Leading the charge is Wayfair, whose Black Friday and Early Access sales are offering some of the steepest price cuts of the year. But they’re not alone—across the retail landscape, from kitchen appliances to TVs and cleaning gadgets, the savings are stacking up as stores vie for consumers’ attention and dollars.

According to WPBF 25 News, November is a prime month for bargain hunters. As anchor Erin Guy put it, “November’s the BEST. Everything is on sale.” The holiday deals have already started, with serious discounts on kitchen appliances, home cleaning products, and, of course, TVs. Consumer Reports’ experts, who rigorously test products for performance and value, are highlighting some of the month’s best bargains and offering advice to help shoppers make the most of November’s sales frenzy.

Wayfair, a perennial favorite among home goods enthusiasts, is at the forefront this year. While the company hasn’t officially announced its Black Friday dates, history suggests that Wayfair’s 2025 Black Friday sale will kick off in the third week of November and run through Cyber Monday, which falls on December 1. As reported by deal-tracking outlets, Wayfair Rewards members—who pay $29 a year—will get early access to the sale, along with perks like 5% back in rewards and free shipping on every order. For those who can’t wait, Wayfair’s Early Access Black Friday sale is already live, offering up to 70% off sitewide and up to 50% off surplus items.

The breadth of Wayfair’s markdowns is impressive. If last year’s patterns hold, shoppers can expect discounts of up to 80% or more across nearly every category: furniture, rugs, decor, kitchenware, appliances, bedding, mattresses, holiday decor, lighting, outdoor finds, and more. For example, the Bowdoin Modern Linen Upholstered Wingback Platform Bed is now $187, down from $988—a staggering 81% discount. The Latitude Run Upholstered Daybed, once $384, is now $320. Looking for a new sofa? The Alcantara 3-Seater Modern Upholstered Sofa is $510, slashed from $1,334. Even high-end kitchenware is on offer: the Le Creuset Enameled Cast Iron Oval Dutch Oven is just $300, marked down from $475, and the Staub Ceramique Rectangular Baking Dish Set is now $60, previously $142.

Wayfair’s sale isn’t limited to the indoors. Outdoor enthusiasts can snag the Highland Dunes Allurine Adirondack Chair for $139 (originally $612) or the R.W.FLAME Stainless Portable Smokeless Outdoor Fire Pit for $110, down from $312. Even practical upgrades are included: the Sealy Cool 12″ Medium Memory Foam Mattress with CopperChill Technology is now $389, a dramatic drop from its $1,200 sticker price. For those looking to tidy up before guests arrive, the BISSELL Little Green Multi-Purpose Portable Carpet and Upholstery Cleaner is $100 (down from $124), and the BISSELL PowerClean FurFinder Self-Standing Cordless Vacuum is $180, previously $230.

But Wayfair isn’t the only retailer making waves. Consumer Reports, the independent nonprofit renowned for its rigorous product testing, has spotlighted some of this month’s best values. Their test labs have identified the Bowers & Wilkins Px7 S2e Over-Ear Headphones as a standout, now selling for $297 at Amazon, down from $399. For those in need of a cleaning upgrade, the Dyson 360 vis nav Robot Vacuum is available for $500 at Dyson—a full 50% off its original $1,000 price. “CR’s robot vacuum testers say the strong suction and exceptional performance on carpets make this model from Dyson hard to beat,” Consumer Reports noted.

TVs are always a hot ticket item in November, and this year is no exception. The Hisense TV 75U8QG, praised by Consumer Reports for its overall picture quality and wide viewing angle, is currently $1,600 at Amazon, down from $2,500. However, the experts recommend holding out until Black Friday for the absolute lowest prices on televisions. “Your best bet is actually to wait until Black Friday to buy a TV. That’s when they’re at their deepest discount,” Consumer Reports advised.

Bakers and home chefs aren’t left out, either. The KitchenAid Artisan Series Stand Mixer KSM150PSER, a coveted addition to many kitchens, is now $356 at Walmart, reduced from $500. With Thanksgiving fast approaching, this deal is especially timely for anyone looking to upgrade their kitchen arsenal.

One piece of advice echoed by both Consumer Reports and retail experts: always compare prices across different stores. While prices are often the same online and in brick-and-mortar locations, double-checking can sometimes uncover unexpected savings. “Always compare prices at different retailers to get the best deal,” Consumer Reports emphasized. This is particularly important in a month like November, when discounts can come and go rapidly and vary from one retailer to the next.

Wayfair’s Early Access sale, combined with the broader wave of November promotions, means shoppers don’t have to wait until the official Black Friday weekend to score major savings. But for those eyeing big-ticket electronics like TVs, patience may pay off with even steeper discounts as Black Friday approaches. Meanwhile, kitchen gadgets, bedding, and home furnishings are already seeing some of the lowest prices of the year.

It’s not just about the deals, though. The surge in early holiday promotions reflects a broader trend in retail: the race to capture consumer spending before the traditional Black Friday rush. As retailers face stiff competition and shoppers become more price-savvy, the lines between pre-Black Friday, Black Friday, and Cyber Monday have blurred. This year, the savings are starting earlier and spreading across a wider range of products than ever before.

For anyone making a shopping list, November 2025 offers a unique opportunity. Whether you’re looking to refresh your living room, upgrade your kitchen, or simply snag a new set of headphones, there’s likely a deal waiting. Just remember to keep an eye on your favorite retailers, compare prices, and act quickly—these bargains won’t last forever.

With the holiday season just around the corner and retailers pulling out all the stops, November shoppers are in for a treat. The only question left is: what will you save on first?