Vietnamese Businesses Embrace Innovation And Global Partnerships

The Vietnamese business landscape is undergoing a profound transformation in 2025, as two major events—one celebrating sustainable innovation in the health sector and another unlocking the potential of digital transformation—underscore the nation’s ambitions for global integration and technological leadership.

At the heart of this movement is the rapidly expanding functional food market. According to baodautu.vn, this sector is booming at a rate exceeding 10% per year, fueled by changing consumer habits and a growing appetite for products that are not only nutritious but also transparent and certified. The shift is clear: consumers now demand products that are natural, come with clear documentation and VAT invoices, and are supported by strong after-sales service. Younger generations, in particular, are willing to pay a premium for peace of mind, personalized advice, and a seamless digital shopping experience.

These evolving expectations place agents and distributors at the very core of the supply chain. As highlighted at the Daedong – VHP Customer Conference 2025, held at the JW Marriott in Ho Chi Minh City, agents are described as the “heart of the system.” Hundreds of outstanding agents from across Vietnam gathered for the event, where the message was unequivocal: trust, transparency, and sustainable value must be nurtured at every level. One agent from central Vietnam told baodautu.vn, “My customers see me almost like a doctor. They ask not just about buying ginseng, but about how to use it and the right dosage. If I don’t have the right knowledge, it’s hard to keep their trust.”

Daedong and VHP, the exclusive distributor of Daedong Korea Ginseng (DKG) in Vietnam, have responded with a comprehensive strategy. Their approach is anything but rhetorical; it’s a roadmap for enduring success. The plan includes standardizing the customer experience, upgrading displays, and enhancing after-sales service. Technology is playing a pivotal role, with digital tools now supporting order management, customer data tracking, and online sales. Practical training is another cornerstone, equipping agents with consulting and customer care skills to build lasting relationships. Transparent communication campaigns, especially those aimed at combating counterfeit products, reinforce the integrity of the entire system.

One Ho Chi Minh City agent shared, “Previously, I only sold to familiar customers. Now, thanks to VHP’s online tools, I can reach more young customers who prefer ordering online.” This digital shift is not just about convenience; it’s about staying relevant in a market where agility and authenticity are paramount.

The 2025 conference was more than a routine gathering—it was a celebration of partnership and shared vision. The theme, “Connecting and Accompanying—Elevating Position,” emphasized that agents are central to the system’s success, and VHP is committed to supporting them through training, marketing, and business support. Mr. Ho Thanh Xuan, VHP’s Director of Sales & Marketing, stated, “Innovation isn’t about chasing trends, but about preserving core values. The success of our agents is the success of our entire system.”

But the ambitions of Daedong and VHP don’t stop at Vietnam’s borders. A highlight of the conference was the unveiling of a global branding strategy for DKG, positioning Vietnam as a strategic gateway for Korean ginseng in Southeast Asia. With over 1,000 official agents nationwide, VHP and Daedong are charting a path to bring authentic, high-standard ginseng not only to Vietnamese consumers but also to international markets. DKG’s products meet rigorous international standards—GMP, HACCP, ISO 22000:2005, and GAP—and every item is imported with full documentation, secondary labeling, and VAT invoices. VHP is actively seeking new partners to expand its official agent network, aiming to cement Vietnam’s role in the global ginseng trade.

The sense of unity and shared purpose was palpable as the conference concluded. Agents and company leaders alike recognized that true success isn’t measured solely by sales figures, but by the health and happiness they help bring to families across the country. As baodautu.vn summarized, “It’s not about how many products are sold, but about how many customers are healthier and how many families are happier.”

Meanwhile, the push for innovation and global integration is mirrored in the technology sector. On October 28, 2025, the KWBIZ 2025 event will take place at Lotte Hotel Saigon, bringing together 30 leading Korean companies and a host of Vietnamese businesses for a day of B2B networking and digital discovery. As reported by tinhte.vn, this Vietnam-Korea business matching event is all about digital transformation solutions—showcasing breakthrough technologies, from e-business platforms and enterprise management software to smart industrial equipment and AI-integrated glass and partitions.

KWBIZ 2025 isn’t just a trade show; it’s a launchpad for Vietnamese businesses eager to explore the latest tech trends shaping Asia, find strategic partners, and accelerate their integration into the global digital economy. Participation is free, and attendees receive high-quality B2B gifts symbolizing the spirit of long-term cooperation. The event is designed to help companies “discover new technology trends shaping the Asian market, find strategic partners, expand cooperation networks, and accelerate integration into the global digital economy,” according to tinhte.vn. For support, participants are encouraged to contact Ms. Jenny or Ms. Jennifer at the provided numbers.

These developments are set against a backdrop of broader business achievements in Vietnam. SeABank continues to support female entrepreneurs, Sunshine Group has been honored as an Outstanding Asian Enterprise at the APEA 2025, ACBS has received two APEA awards, and Crystal Vietnam was named the “Best Workplace in Asia” this year. PVCFC, meanwhile, has held an extraordinary shareholder meeting as it transitions to a general company model. Each of these milestones reflects the dynamism and diversity of Vietnam’s business community in 2025.

The convergence of sustainable innovation in health and the relentless drive toward digital transformation is reshaping Vietnam’s economy. Whether through nurturing trust and transparency in the functional food market or forging new partnerships in the digital sphere, Vietnamese enterprises are positioning themselves at the forefront of change—ready to seize opportunities at home and abroad.

As the year progresses, all eyes will be on how these strategies play out, both in the daily lives of consumers and in the boardrooms of companies striving for global impact. The journey is far from over, but the direction is clear: Vietnam is on the move, and its businesses are leading the way.