As the calendar flips to January 2026, Vietnam’s retail landscape is buzzing with anticipation and innovation. Across the country, supermarkets, retail chains, and specialty stores have ramped up preparations to meet the surging demand for goods during the year-end shopping rush and the highly anticipated Tet Nguyen Dan Binh Ngo holiday. Shelves are brimming, promotional banners are everywhere, and a new wave of shopping experiences is reshaping how families fill their carts — and their homes.
According to Baophutho.vn, by January 5, 2026, producers, distributors, and retailers in provinces like Phu Tho had already ensured that shelves were overflowing with goods. The numbers are telling: supermarkets and retail outlets boosted their stock by 30% compared to the same period last year, focusing especially on essentials such as candies, soft drinks, cooking oil, sugar, milk, meat, vegetables, and fruits. The message is clear: no one will be left wanting as the holiday season approaches.
But it’s not just about quantity. Supermarkets have gone the extra mile, rearranging and redesigning product displays to catch the shopper’s eye and launching deep discounts and tempting promotional programs. The goal? To draw customers in and keep them coming back for more. As Mr. Tran Hoang, Director of Co.opmart Vinh Phuc, explained to Baophutho.vn, "To serve the shopping and consumption needs during the year-end and Tet Nguyen Dan Binh Ngo 2026, the supermarket has prepared a large supply of goods, increasing by 30% compared to the same period. We focus on essential items and key products, and have coordinated with producers and distributors to implement many promotional and discount programs to stimulate demand."
It’s not just food and staples getting the star treatment. The consumer electronics market is also experiencing a notable surge, with demand rising by 30-50% over regular months. TVs, refrigerators, washing machines, air conditioners, rice cookers, gas stoves, laptops, and phones are among the top discounted items, making it a prime time for shoppers to upgrade their homes. Retailers and manufacturers are working hand in hand to roll out attractive deals, further intensifying the competitive spirit on the shop floor.
Meanwhile, traditional specialty products — the heart and soul of Tet celebrations — are being produced with renewed vigor. Manufacturers have been busy since early in the year, securing raw materials and organizing production to meet the festive demand. As Ms. Duong Thi Kim Dung, owner of Thanh Dung Confectionery in Vinh Yen, shared with Baophutho.vn, "Every year, our facility supplies 30,000 to 40,000 boxes of preserved fruit to the market. Specifically for Tet Binh Ngo 2026, we have monitored market demand, prepared raw materials, and organized production early. However, the market for confectionery and traditional Tet preserves is quite diverse, so our product quantity is somewhat limited. To survive and develop, besides sourcing suitable, quality ingredients and ensuring food safety, we also diversify and improve product designs and packaging to win over consumers."
Ensuring this abundance and variety isn’t left to chance. The Department of Industry and Trade has been proactive, directing relevant units and specialized offices to closely monitor market fluctuations and the supply-demand balance, especially for essential goods. Their mission: to stabilize the market if needed. They’re also working with law enforcement and other agencies to ramp up inspections, crack down on smuggling, counterfeit and low-quality goods, intellectual property violations, and other forms of commercial fraud. It’s all about maintaining market stability, protecting consumer rights, and fostering a fair, healthy business environment.
But while the traditional retail sector is pulling out all the stops, a fascinating shift is underway in how Vietnamese families shop for their homes. Enter Inochi Studio, a bold new model introduced by the premium household brand Inochi, as reported by CafeF and ChannelVN. Launched in early January 2026, Inochi Studio isn’t just another store — it’s a reimagining of the shopping experience itself.
So, what sets Inochi Studio apart? Instead of simply offering products, the Studio provides customized solutions for families, complete with personalized consultations, modern experience spaces, and a curated system of high-quality goods. It’s a direct response to a rapidly evolving market: the Vietnamese household goods sector has become fiercely competitive, with a proliferation of brands and retail outlets leading to saturation. Traditional models, focused on product, price, or short-term promotions, are struggling to stand out. Consumers, for their part, are demanding more. They want convenience, aesthetics, and long-term value — not just a mishmash of individual items, but comprehensive solutions tailored to their lifestyles.
This shift poses a tough challenge for retailers: how to increase customer value and expand sustainably, while carving out a unique identity? Inochi Studio’s answer is a strategic pivot. As Mr. Doan Minh Truong, Director of Traditional Distribution Channels & E-commerce at Tan Phu Vietnam JSC, explained, "Inochi Studio was created to solve the growth pain of retail brands as consumers increasingly want to directly experience, consult, and choose according to their personal needs. Instead of expanding on our own, which would require a lot of resources, Inochi Studio chooses a partnership model with retailers for rapid, sustainable, and effective implementation."
Each Inochi Studio is designed as an open experience space, encouraging customers to see, touch, and try products — and to receive advice tailored to their family’s habits and preferences. The philosophy, as articulated by Inochi Studio, is "Solutions for every lifestyle." This means personalized guidance for everything from the kitchen and living room to the refrigerator and storage areas, helping families buy smart and avoid waste. The staff, trained as product experts, don’t just sell — they partner with customers to optimize their living spaces.
Ms. Nguyen Thi Mai Huong, owner of Inochi Studio Tran Tu Binh (Hanoi), put it succinctly: "Consulting with complete product combos offers optimal solutions for customers. Each staff member is an expert in their products — this is how we convince and keep customers the longest."
The initial rollout has been promising. In December, Inochi launched its first two Studio stores at SOL Forest Ecopark (Hung Yen) and Tran Tu Binh (Hanoi), drawing hundreds of visitors from surrounding communities. Opening day festivities, including early bird gifts and lucky draws, generated excitement and positive buzz. This early success is just the beginning — Inochi plans to open more stores in key cities like Thai Nguyen and Ho Chi Minh City throughout 2026, steadily bringing its solution-based shopping model to families nationwide.
Inochi Studio isn’t just a new retail chain — it’s a strategic leap that highlights Inochi’s long-term vision of creating a differentiated, customer-centric retail experience. By offering comprehensive, refined solutions rather than just products, Inochi is staking its claim as a trusted companion for Vietnamese families seeking to elevate their quality of life.
As Vietnam’s retail sector hurtles into 2026, the story is one of both abundance and adaptation. Traditional retailers are ensuring no shelf is left empty, while innovators like Inochi are redefining what it means to shop for the modern home. For consumers, that means more choice, better service, and — perhaps best of all — a shopping experience that truly fits their lives.