In a rare feat for a government event, the Uttar Pradesh Police managed to propel its conference hashtag, #UP_Police_Manthan, to the very top of X’s (formerly Twitter) global trending list on December 28, 2025. The achievement, which lasted for more than two hours and drew attention from social media analysts and the public alike, was the result of a meticulously coordinated digital campaign during the state’s high-profile Police Manthan conference.
The two-day gathering, chaired by Chief Minister Yogi Adityanath and held in Lucknow, brought together senior police officers from all over Uttar Pradesh. The event focused on critical issues such as internal coordination, law enforcement priorities, and advancing a technology-based, people-centric policing system. According to The Tribune, Director General of Police Rajeev Krishna led the charge, instructing police units to post verified updates in real time on their official social media handles. The content—ranging from photographs and short videos to live updates—was then amplified across district and unit-level accounts, creating a digital wave that caught the attention of X’s powerful algorithm.
Officials said that the hashtag #UP_Police_Manthan reached the very pinnacle of the global trending list on X at around 5:30 pm on December 28 and held its place among the top five global trends from 5:45 pm until 8:45 pm. That’s no small feat, considering the fierce competition for digital attention worldwide. As per the official statement cited by The Tribune, over 47,000 posts were made using the hashtag during this window, generating a reach of about 38.6 million, around 246,000 views, and a staggering 1.78 billion impressions. The state government’s own note emphasized that there was no paid promotion involved—just sheer volume and velocity of official posts, all tied to the same theme and coordinated within a short time frame.
To put it in perspective, social media analysts have long observed that trending on X is not just about the total number of posts, but also the speed at which they appear. In this case, hundreds of official accounts across Uttar Pradesh posted simultaneously about the Police Manthan conference. This sudden spike in activity, according to experts, is exactly what pushes a hashtag into global trending territory. The platform’s algorithm, designed to surface topics with rapid and widespread engagement, registered this surge as a global-level event.
“Leadership at the front, the team beside and behind—From Police HQ, Lucknow at #यूपी_पुलिस_मंथन, Hon’ble CM @myogiadityanath ji with DGP UP Sri Rajeev Krishna, PS Home Sri Sanjay Prasad & senior officers of #UPPolice, united by one shared commitment: public safety, responsive…” read one of the official posts from the UP Police account, as reported by multiple outlets. The tone of unity and purpose was echoed throughout the event, both in the physical conference halls and across the digital sphere.
The Police Manthan conference itself was more than just a digital spectacle. Held over two days, it featured closed-door sessions and formal presentations, with a clear agenda: to strengthen people-centric policing, develop a technology-based modern policing system, and ensure effective and swift action against crime. DGP Rajeev Krishna, quoted by The Tribune, stated, “The two-day conference was held to strengthen people-centric policing, develop a technology-based modern policing system and ensure effective and swift action against crime.” The focus on modernization and public engagement was front and center, both in the conference discussions and in the social media strategy that accompanied it.
Interestingly, the state government was quick to interpret the trending hashtag as evidence of “public engagement” with policing and governance initiatives. While the official statement celebrated the massive reach and engagement figures, it’s worth noting that no independent verification of the impression numbers has been released so far. Still, the sheer volume of posts and the trending status are hard to dispute, especially given the visible activity across X during the event.
For those unfamiliar with how social media trends work, the process is a bit like a digital flash mob. When a large number of accounts post about the same topic within a narrow window of time, the platform’s algorithm takes notice. The more sudden and widespread the spike, the higher the chances that the topic will trend—not just locally, but globally. In this instance, the UP Police’s coordinated effort was textbook: every police unit, from city headquarters to rural outposts, joined in the digital push, flooding feeds with content tied to the conference. The result? A hashtag that not only trended in India but shot to the top of X’s global charts.
According to the official timeline, the hashtag began its ascent at around 5:30 pm on December 28, reached the number one spot shortly thereafter, and maintained a top-five position until 8:45 pm. By late evening, as the conference wrapped up, the hashtag gradually slipped down the rankings. The event itself concluded on December 28, but the digital footprint lingered, with thousands of posts and millions of impressions left in its wake.
It’s not every day that a state police force makes global headlines for its digital savvy, but this episode underscores the growing importance of social media in public sector communication. As The Tribune highlighted, the campaign was executed without any mention of paid promotion—just a well-coordinated, organic effort that leveraged the reach and influence of official police accounts statewide.
Of course, some observers have pointed out that while trending hashtags can be a sign of public engagement, they can also be engineered through coordinated activity. In this case, the UP Police’s approach was transparent and, arguably, a demonstration of how public institutions can harness digital platforms to amplify their message. Whether or not the campaign translates into lasting engagement or improved public trust remains to be seen, but for one evening in December 2025, the eyes of the digital world were firmly fixed on Uttar Pradesh’s police force.
As the conference closed and the hashtag faded from the trending list, officials and analysts alike were left reflecting on the power of digital coordination—and what it might mean for the future of public communication in India’s largest state.
