Ulta Beauty World 2026 Brings Blockbuster Event To Orlando

Beauty lovers across the nation have been buzzing with anticipation, and now the wait is finally over: tickets for Ulta Beauty World 2026 went on sale at 10 a.m. EST on January 21, 2026. The annual beauty convention, which made its debut in San Antonio last year, is heading to Orlando, Florida, for its second edition, promising an even bigger and bolder experience for attendees.

The event is set for April 16, 2026, at the sprawling Orange County Convention Center, which boasts three massive buildings on International Drive and Universal Boulevard. The North Building sits at 9400 Universal Blvd., the South Building at 9899 International Drive, and the West Building at 9800 International Drive. This Central Florida location is not just a hub for conventions—it’s a destination in itself, conveniently located about 12 miles from Orlando International Airport, making it accessible for both local residents and out-of-state travelers.

Ulta Beauty, the nation’s largest specialty beauty retailer with an impressive 1,451 stores across all 50 states as of May 2025, is pulling out all the stops for this year’s convention. According to USA Today, the company’s expansion of Ulta Beauty World from a single inaugural event to a traveling format reflects its commitment to connecting with customers beyond the traditional brick-and-mortar experience.

Tickets for Ulta Beauty World 2026 are priced at $160, plus a $5 processing fee. The company has implemented strict purchasing rules: only one ticket can be bought per transaction and email address, a move designed to prevent scalping and ensure real beauty enthusiasts get their chance to attend. Each attendee must be 18 years or older and present a government-issued ID that matches the name on their ticket confirmation for entry. The age restriction is firm—no children or teens allowed—so parents hoping to bring their makeup-loving preteens will need to make other arrangements.

For those with accessibility needs, Ulta Beauty has set aside a limited number of caregiver tickets. After securing a ticket, attendees requiring caregiver assistance are instructed to contact [email protected] to coordinate their caregiver’s ticket and payment. This process is intended to ensure that everyone who wants to attend, regardless of their needs, has a fair chance to participate.

So, what can ticket holders expect once inside? According to Filmogaz.com, Ulta Beauty World 2026 is shaping up to be a vibrant, immersive gathering for beauty aficionados. The convention floor will feature more than 200 beauty brands, offering a treasure trove of experiences: exclusive meet-and-greets with brand founders, live hair and makeup tutorials, and hands-on demonstrations by the Ulta Beauty Pro Team. Attendees will have the opportunity to sample products from a diverse lineup of premier beauty brands across categories, all included in the price of admission.

One of the convention’s most talked-about features is the swag bag. Ulta Beauty’s official Instagram account recently highlighted that these curated bags are valued at over $2,000, packed with must-have products from top beauty and wellness brands. Last year’s event in San Antonio went viral on social media after videos showed attendees leaving with suitcases overflowing with free makeup and hair products. It’s no wonder tickets are expected to sell out quickly—who wouldn’t want a suitcase full of beauty loot?

For those looking to deepen their expertise, Ulta Beauty is also offering a special masterclass on April 15, the day before the main event. This exclusive, hands-on session will be led by top industry experts and brand founders, providing participants with an unparalleled opportunity to learn the latest techniques and trends. Masterclass tickets are available for $75 plus a processing fee, but space is limited. For the ultimate beauty immersion, attendees can purchase a combined ticket for both the masterclass and the convention for $199 plus the processing fee, maximizing their learning and networking opportunities over two days.

The Orange County Convention Center, while expansive and welcoming, has a clear set of rules for what can and cannot be brought inside. As outlined on the venue’s website and reiterated by event organizers, prohibited items include weapons, outside food and drinks, outside alcohol, illegal substances, smoking and vaping devices, unmarked medications, and professional camera gear. Further details about what attendees may bring will be shared as the event date approaches, ensuring everyone has the information they need to plan their visit.

For guests traveling from outside Florida, the area around the convention center is well-equipped to handle the influx of beauty fans. With numerous hotels and dining options within walking distance, attendees can expect a seamless experience from arrival to departure. The location’s proximity to the airport is an added bonus for those flying in, making the journey to Ulta Beauty World as smooth as possible.

The excitement around Ulta Beauty World 2026 is palpable, with beauty fans eager to experience the latest trends, connect with industry leaders, and, of course, walk away with a bag—or suitcase—full of coveted products. As the event draws nearer, organizers promise to release more details about the schedule, participating brands, and special guests, keeping the anticipation high.

For Ulta Beauty, this convention is more than just a showcase of products; it’s a celebration of community, creativity, and the ever-evolving world of beauty. As the company’s retail footprint continues to grow, events like Ulta Beauty World offer a unique way to foster deeper relationships with customers and create memorable experiences that go far beyond the typical shopping trip.

With tickets now on sale and demand expected to outpace supply, beauty enthusiasts are encouraged to act quickly to secure their spot. Whether you’re a seasoned pro or a passionate amateur, Ulta Beauty World 2026 promises a day (or two) of inspiration, education, and pure beauty bliss in the heart of Orlando.

As the countdown to April 16, 2026, begins, all eyes are on Ulta Beauty World to see how the company will top last year’s viral success. If the buzz is any indication, this year’s convention is poised to set a new standard for beauty events nationwide.