On March 6, 2026, the South Korean digital landscape saw a significant shake-up as TVING, a leading domestic OTT (online video) platform, and SSG.COM, Shinsegae Group’s flagship e-commerce portal, officially announced the launch of their joint membership program, ‘SSG7 Club TVING Type’ (쓱7클럽 티빙형). This new integrated offering is making waves by combining streaming entertainment and grocery shopping benefits under a single, affordable subscription. Both companies are betting big that this hybrid approach will redefine consumer convenience and ignite fresh competition in the crowded membership market.
The partnership, which has been months in the making, is more than a simple bundling of services. According to both TVING and SSG.COM, the ‘SSG7 Club TVING Type’ membership is designed to “expand the service area beyond OTT, into every aspect of the user’s lifestyle,” as reported by 아이뉴스24. The membership is priced at 3,900 KRW per month—about half the price of Coupang’s comparable membership—making it an attractive proposition for cost-conscious consumers seeking more bang for their buck.
So, what exactly do subscribers get? For starters, members receive TVING’s mobile ad-supported streaming pass, which allows one user to stream content at a time. While this is technically a lighter version of TVING’s existing ‘Ad-Supported Standard’ tier, the companies are offering a limited-time benefit: all the perks of the standard tier at the lower price. That means subscribers can watch TVING originals, trending dramas, hit variety shows, and even live sports broadcasts—including the highly anticipated 2026 KBO baseball league and KBL basketball games. Short-form videos and news content are also included, ensuring there’s something for everyone, whether you’re a sports fanatic or a fan of romance comedies like the upcoming third season of Yumi’s Cells (유미의 세포들) and the twelfth season of the hit hip-hop show Show Me the Money.
But the entertainment doesn’t stop at the screen. On the shopping side, members get a 7% cashback in SSG Money on purchases made via SSG.COM’s signature delivery services: SSG Delivery (covering weekly, dawn, and Traders schedules) and STAR Delivery, which leverages CJ Logistics’ nationwide network. These points can be redeemed like cash across Shinsegae’s ecosystem—including E-Mart, Starbucks, and Shinsegae Department Store—making the benefit far-reaching. In addition, members enjoy up to 7% discount coupons for Shinsegae Mall and Shinsegae Department Store Mall products, plus free returns on department store mall items. As 한국금융신문 observed, these perks position the new membership as a price-competitive alternative to other major players in the market.
SSG.COM has clearly learned from its competitors. Coupang, for instance, has long used its own bundled membership—combining delivery and OTT—to lock in customers. SSG.COM’s move to integrate content and shopping is a direct response, aiming to boost customer acquisition and loyalty. “We plan to solidify our long-term growth foundation through advanced delivery, fresh food competitiveness, and membership-based household savings,” an SSG.COM spokesperson told 한국금융신문. The company also revealed plans to expand its ‘BaroQuick’ quick-commerce logistics hubs to 90 locations by the second quarter of 2026, allowing for one-hour delivery within a 3-kilometer radius of stores. This, coupled with the ability to deliver everything from fresh produce to electronics, underscores SSG.COM’s ambition to dominate the online grocery market.
For TVING, the partnership is part of a broader strategy to embed content consumption into daily life. The company has previously joined forces with partners like Baedal Minjok (a food delivery platform), major telecoms (SKT, KT, U+), and other OTT services (Wavve, Disney+) to extend its reach. “This partnership is an attempt to expand user touchpoints centered on content,” a TVING official commented to 아이뉴스24. “We will continue to strengthen the content-based consumption ecosystem and broaden the boundaries of user experience beyond OTT.”
To sweeten the deal for early adopters, SSG.COM is offering special launch promotions. For the first three months, subscribers receive an immediate 4,000 KRW cashback in SSG Money each month, plus a one-time 5,000 KRW shopping support fund upon sign-up. There’s also a referral program: both the existing member and the new invitee receive 5,000 KRW in SSG Money for each successful invitation. “We’ve structured the membership so that customers can enjoy both shopping benefits and OTT at a reasonable price,” said Bang Seung-jae, SSG.COM’s head of marketing, in a statement to 뉴시스. “With the KBO League opening soon, we expect heightened interest from baseball fans.”
It’s no secret that SSG.COM is hoping for a turnaround in 2026. The company struggled in 2025, with sales dropping 14.5% year-on-year to 1.3471 trillion KRW and operating losses widening to 117.8 billion KRW. Heavy investment in logistics and aggressive marketing campaigns contributed to these losses, but SSG.COM views last year as a period of “laying the groundwork” for future growth. Now, with its twelfth anniversary on the horizon, SSG.COM is doubling down on its vision to become South Korea’s premier grocery platform, using delivery, product quality, and membership as its three pillars.
Industry analysts are watching closely. As one industry insider told 한국금융신문, “Just as Coupang has strengthened customer lock-in by combining delivery and OTT, SSG.COM is also trying to enhance its membership competitiveness through content integration.” The race for customer loyalty in Korea’s fiercely competitive e-commerce and streaming markets just got a new front.
Looking ahead, both TVING and SSG.COM have signaled that this partnership is just the beginning. TVING is set to roll out more original content and live sports, while SSG.COM is expanding its logistics infrastructure and fine-tuning its membership offerings. For consumers, the ‘SSG7 Club TVING Type’ membership could mark a new era of digital convenience, where entertainment and everyday essentials are just a click away—and all at a price that’s hard to beat.
With the KBO League’s first pitch just days away and a slew of new content on the horizon, the timing couldn’t be better for TVING and SSG.COM to make their play for the hearts—and wallets—of Korean consumers.