Tiger Woods Debuts Presidio Shoe At PGA Show

As the sun set on the bustling Orange County Convention Center in Orlando, Florida, golf’s biggest names and most innovative brands wrapped up another memorable PGA Merchandise Show on January 23, 2026. This year’s event, spanning two action-packed days, showcased a dynamic blend of tradition and technology, with everything from Tiger Woods’ latest footwear to futuristic simulators making headlines. For those who couldn’t walk the show floor, here’s a closer look at the products and personalities that stole the spotlight.

Perhaps the most anticipated debut came from Sun Day Red, Tiger Woods’ new golf brand, which introduced the Presidio shoe—Woods’ first sport-performance, spikeless golf shoe. This isn’t just another shoe with a famous name attached. According to Golfweek, the Presidio features Woods’ patented sole, crafted from a multi-material composite that uses both vertical and horizontal traction. The design aims to bring players closer to the ground for better stability and feel. David Abeles, CEO of Sun Day Red, emphasized Woods’ involvement: “His hands are all over everything we do.” The Presidio will be available to the public starting February 17, 2026, and early buzz suggests it could become a Sunday staple for Tiger himself.

Not to be outdone, FootJoy introduced its all-new 2026 Pro/SL shoes, which generated plenty of chatter on the show floor. As reported by GolfWRX, these shoes are 29% lighter than previous models and feature a ZTEC upper for improved structure and support. The outsole has been completely revamped for maximum traction, and the color scheme—sleek as ever—makes them an easy pick for style-conscious golfers.

Apparel also took center stage, with RLX Ralph Lauren showcasing its pre-fall and fall men’s collections. The brand is shifting from soft pinks and blues to navy, gray, and earthy seasonal tones, blending timeless style with modern performance. Highlights included Featherweight Merino Layering Sweaters, Textured Tech Polos, and Lightweight Windproof Outerwear, according to Golfweek. And for those needing a caffeine boost, Ralph’s coffee bar was a welcome pit stop during the long days of product demos and meetings.

Sneakerheads found plenty to love at the Nike Golf booth, where the Air Max ’95 G shoe was on display. This $210 golf adaptation of the iconic Air Max sneaker comes with a special “Cattle Drive: Drive Your Game” theme for the WM Phoenix Open, featuring colors inspired by the Arizona desert. It’s a bold look that bridges the gap between streetwear and the fairway.

Technology was a recurring theme throughout the show. Platform Golf’s one-of-a-kind simulator wowed attendees with its true-to-life tilting green, which responds in real time to both putting and full swings. As GolfWRX described, players can use on-screen reads to line up shots, then hit toward a projected cup on the turf—break and all. It’s a leap forward for home golf simulation, blending entertainment and serious practice in a way that feels almost futuristic.

Speaking of innovation, the Turtlebox Original speaker, now in its third generation, proved a hit for those who like their playlists as much as their putts. Turtlebox’s partnership with world No. 1 Scottie Scheffler was a talking point, especially since Scheffler favors the smaller Ranger speaker for travel. The Turtlebox Original remains the flagship—powerful, durable, and, according to Golfweek, “pretty sweet” when paired with the company’s new hat.

Women’s golf brands made waves as well, with Fore All’s Barbie X Fore All collaboration drawing crowds. The collection includes girls’ pieces and was presented with an impressive Barbie doll display that showcased the various silhouettes. It was a standout moment for inclusivity and creativity on the show floor.

College pride got a stylish upgrade thanks to Smith and Quinn’s Tailgate college prints. Described as “touchdown-worthy style,” these pieces combine classic looks with school spirit, offering an alternative to traditional, often uninspired, college gear.

PXG made its first-ever PGA Show appearance memorable with an interactive hologram experience featuring Dr. Bob Parsons himself. Attendees could interact virtually with the PXG founder, a move that underscored the brand’s reputation for pushing boundaries in both technology and marketing.

On the equipment front, Lead Tape Chronicles highlighted several standout products. The Ping G440 Max 9-wood, with its 24-degree loft, was a favorite for those looking to fine-tune their game. Ping’s Marty Jertson explained that custom shafts for higher-lofted woods are made shorter to prevent the ball from ballooning—a small tweak with a big impact for serious players. Honorable mentions included the Ping G440 hybrid and 7-wood.

Odyssey’s AI Dual Jailbird 1/2 Ball DB putter made waves as well. Originally released in 2014 and rediscovered a decade later by pros Rickie Fowler and Wyndham Clark, the new 2026 version features a solid feel and sound, with a fresh horizontal alignment line in the half ball. According to GolfWRX, it’s a “new look for the Jailbird” that’s sure to attract attention on tour and at the local club.

Rangefinders have become a must-have accessory, and the Bushnell Tour V7S stood out for its speed, responsiveness, and tactile vibration when locked onto a target. The device displays actual yardage in red and adjusted yardage in green, and its exclusive BITE magnetic mount makes it easy to attach to a cart. It also pairs with Bushnell’s MyBag app for seamless stat tracking.

Cleveland’s RTZ Z-Alloy wedge impressed with its durability—the leading edge and grooves are said to last twice as long thanks to the unique Z-Alloy material, which also resists rust. Available in Tour Rack (Raw), Black Satin, and Tour Satin finishes, it’s a wedge built for longevity and performance.

The Mizuno Pro S-3 irons caught the eye for their blend of a thin top line and sole with modern perimeter weighting. This design, as described by GolfWRX, offers a blade-like look at address while providing forgiveness and playability across a range of turf conditions.

Other notable debuts included Ping’s unreleased Scottsdale Tec putters (with models named Hayden, Ally Blue Onset, and Ketsch Onset), Ghost Golf’s magnetic towels and stylish golf bags, and the Fore All Barbie collaboration. Each product reflected the show’s broader trend: a willingness to merge style, substance, and innovation in ways that appeal to both new and seasoned golfers.

As the 2026 PGA Merchandise Show came to a close, it was clear that the golf industry is embracing change—sometimes with a nod to tradition, but always with an eye on the future. From Tiger Woods’ hands-on approach to holograms and high-tech simulators, the week in Orlando proved that golf’s next chapter will be as exciting as ever for players and fans alike.