As the cool season sweeps across Thailand, a new travel trend is taking hold: hiking and mountain tourism are booming in the country’s northern provinces. According to a report released by Agoda on December 24, 2025, searches for accommodations in mountainous regions have soared to unprecedented heights for the 2025-2026 travel season. The data, drawn from Agoda’s platform, points to a dramatic shift in domestic travel preferences, with Thai travelers increasingly seeking natural escapes and challenging treks over the winter months.
The numbers are striking. Chiang Mai, long celebrated for its lush forests and rolling peaks, has seen a staggering 254% increase in accommodation searches compared to the previous summer. Not far behind, Chiang Rai recorded a 230% surge, Phrae experienced a 190% jump, and Nan’s interest grew by 95%. These figures, detailed in Agoda’s Travel Outlook Report, reflect a broader regional trend: more than 35% of Asian travelers now plan domestic trips, up from just 15% the year before. The allure? Affordable costs, a wide variety of lodging options, and the promise of authentic cultural and natural experiences in destinations that are often off the beaten path.
“The hiking season in Thailand is a special opportunity to reconnect with nature,” said Akkaporn Rodkhong, Agoda’s Thailand Country Director, in a statement quoted by multiple outlets. “Agoda is committed to making travel easy and accessible for everyone, whether you’re seeking a challenging route or a family-friendly trail. We want every journey into nature to be filled with lasting memories.”
It’s not just the numbers that tell the story. The types of destinations drawing crowds reveal a renewed appreciation for both adventure and tranquility. The report highlights four must-visit hiking spots that have captured the imagination of Thai travelers this season:
1. Kew Mae Pan, Chiang Mai: Nestled within Doi Inthanon National Park, Kew Mae Pan is a 3.2-kilometer trail renowned for its mossy forests and sweeping ridge-top views. The path, which requires a local guide, is particularly popular with beginners and families. Along the way, hikers are treated to breathtaking vistas of sea mist and sunrise, making it a photogenic favorite. The hike’s moderate difficulty and accessible length have made it a top pick for those new to trekking or traveling with children, according to Agoda’s recommendations.
2. Doi Tu Lay, Tak: For those craving a challenge, Doi Tu Lay in Tak province offers a mountain experience at 1,350 meters above sea level. The route winds through dense forests and along dramatic ridges shrouded in mist. There are two main trails: the more demanding "Tu Lay" for seasoned hikers and the slightly easier "Mon Khloi" for those with less experience. The journey is tough, but the panoramic views and the sense of achievement at the summit make every step worthwhile.
3. Phu Kradueng, Loei: Described as a “rite of passage” for Thai hikers, Phu Kradueng’s flat-topped sandstone peak rises 1,316 meters above sea level. The ascent is famously steep and physically demanding, but the reward is a landscape of dramatic cliffs, endless forests, and magical sunrises and sunsets. Many hikers say that conquering Phu Kradueng is a must-do at least once in a lifetime, and the sense of accomplishment is palpable among those who reach the summit.
4. Khao Chang Phueak, Kanchanaburi: Perhaps the most adrenaline-pumping of the bunch, Khao Chang Phueak stands at 1,249 meters and is the highest peak in Thong Pha Phum National Park. The eight-kilometer trek takes about six hours and is famous for the “Knife Edge” ridge—a narrow, exposed section that demands caution and nerves of steel. Hikers are rewarded with a 360-degree panorama at the top, but strict adherence to ranger instructions is a must for safety. The combination of challenge and beauty has made this trail a bucket-list item for thrill-seekers.
What’s driving this surge in interest? The Travel Outlook Report suggests that the high season for hiking and mountain tourism is expanding, especially as more travelers discover the joys of exploring lesser-known destinations. The report notes that searches for mountain and highland destinations have risen by 15% specifically, indicating a targeted interest in these cooler, more scenic locales. This aligns with a broader pattern: as affordable domestic travel becomes more accessible, Thai tourists are increasingly drawn to the cultural uniqueness and natural splendor of their own backyard.
Agoda’s data provides further insight into the scale of this trend. Chiang Mai, for instance, logged approximately 1,350 accommodation searches tied to hiking and mountain tourism. Chiang Rai followed closely with 1,316, Phrae with 1,249, and Nan with 360. These figures underscore the region’s growing status as a premier destination for outdoor enthusiasts. The company has responded by highlighting these locations on its platform and offering package deals that bundle lodging, flights, and activities—making it easier than ever for travelers to plan their adventure from start to finish.
The appeal of these destinations isn’t limited to their natural beauty. Many travelers cite the diversity of lodging options and the chance to experience local culture as key factors in their decision to head north. From rustic homestays to boutique hotels, accommodations cater to a wide range of preferences and budgets. Meanwhile, local guides and community-based tourism initiatives offer visitors a deeper connection to the region’s traditions and way of life.
Of course, this surge in popularity brings its own set of challenges. As more people flock to these once-quiet trails, there’s a growing need for responsible tourism practices. Authorities and tour operators are emphasizing the importance of hiring local guides, respecting park regulations, and minimizing environmental impact. For example, at Kew Mae Pan, solo hiking is prohibited, and all visitors must be accompanied by a guide—a policy designed to protect both the environment and the hikers themselves.
Looking ahead, industry observers expect the trend to continue well into 2026. As word spreads and infrastructure improves, Thailand’s mountainous north is poised to cement its reputation as a top-tier destination for nature lovers and adventure seekers alike. The combination of natural wonders, cultural richness, and accessible travel options seems to be a winning formula for the country’s tourism sector.
For anyone planning a trip, Agoda’s website and app offer a one-stop shop for booking accommodations, flights, and activities. With exclusive deals and curated recommendations, the platform aims to make every journey seamless and memorable—whether you’re scaling a windswept peak or simply soaking in the misty mornings of the north.
As the cool winds blow in and the mountains beckon, it’s clear that Thailand’s appetite for adventure is stronger than ever. The high season for hiking has arrived, and with it, a renewed passion for exploring the natural treasures that lie just beyond the city lights.