Grand Theft Auto 6, the most anticipated video game release in recent memory, will not be launching as a digital-only title, according to Take-Two Interactive CEO Strauss Zelnick. Recent weeks have seen a flurry of speculation and rumor-mongering across gaming forums and social media, with many fans worried that Rockstar Games might forgo physical editions of GTA 6 at launch. Such a move would have marked a dramatic departure from tradition for one of the world’s biggest game franchises, and could have had ripple effects for retailers and collectors alike.
But as of early February 2026, Zelnick has put those rumors to rest. In a widely cited interview with Variety, the Take-Two chief executive was unequivocal: “That’s not the plan.” He was responding directly to reports that claimed the physical version of GTA 6 might be delayed by several weeks—or even until early 2027—in an effort to prevent leaks and spoilers from spreading before the official release. Zelnick’s comments, reported on February 3, 2026, were brief but clear, providing a measure of assurance to fans and industry insiders alike.
The rumors had gained traction after a report from the previously reliable Graczdari of PPE.pl suggested conflicting timelines for the physical edition’s release. Some claimed it would arrive three to four weeks after the digital version, while others speculated it might not appear until the following year. For a franchise as storied as Grand Theft Auto, which has traditionally generated massive sales in both physical and digital formats, the prospect of a digital-only launch was enough to set off alarm bells among longtime fans and retail partners.
Adding to the anxiety, GTA 6 has already been delayed twice. Originally slated for Fall 2025, the game’s release was first pushed back to May 26, 2026, before Rockstar Games and Take-Two announced the current date: November 19, 2026. Zelnick’s choice of words—“That’s not the plan”—was perhaps intentionally cautious, given the company’s track record with shifting release dates. As HQ noted, Zelnick had previously downplayed the likelihood of a second delay, only for the date to change yet again within months. Still, the CEO’s latest statements indicate a renewed sense of confidence at Take-Two and Rockstar Games.
“Because any time you’re getting closer to marketing beats, you’re obviously in a place where your confidence level is as high as it can be,” Zelnick told IGN, referencing the company’s decision to begin marketing GTA 6 in summer 2026. The move to ramp up marketing efforts is being interpreted by industry watchers as a sign that the publisher is determined to stick to the November launch window and avoid a third delay.
Beyond the logistics of physical versus digital releases, the stakes for GTA 6’s launch could hardly be higher. According to TweakTown, some analysts believe the game could break $2 billion in sales revenue upon release—a figure that would set a new standard for the industry. The predecessor, Grand Theft Auto V, has already surpassed 225 million copies sold as of February 2026, cementing its place as one of the best-selling entertainment products of all time. The expectation is that GTA 6 will not only match but potentially eclipse those numbers, especially given the pent-up demand after years of speculation and delay.
Retailers, too, are breathing a sigh of relief. For brick-and-mortar stores, the physical edition of a blockbuster like GTA 6 can be a major driver of foot traffic and revenue. While the majority of gamers now purchase their titles digitally, the sheer scale of GTA’s fanbase means that even a small percentage of physical buyers translates to millions of units sold. Missing out on those sales would have been a significant blow—not just to retailers, but to Take-Two’s bottom line as well.
Of course, Rockstar Games itself has remained characteristically tight-lipped about the specifics of the launch. As TweakTown pointed out, Take-Two typically lets its individual labels speak for themselves, and Rockstar has yet to issue a formal statement addressing the physical-versus-digital debate. But Zelnick’s comments, coming from the top of the corporate ladder, are widely seen as definitive. “This is an assurance from the top brass,” TweakTown reported, suggesting that further clarification from Rockstar may not be necessary at this stage.
Speculation continues to swirl about other aspects of the release. There are persistent rumors that Rockstar could introduce a $100 deluxe edition of GTA 6, complete with extra unlocks for the next version of GTA Online. While Zelnick has not confirmed any details about pricing, he did tell Variety that the price will be revealed “in due time.” Court documents cited by TweakTown also indicate that Rockstar is currently player-testing the new iteration of GTA Online, though it remains unclear whether the online component will be ready at launch.
For now, the key takeaway is that GTA 6 is expected to launch on both physical discs and as a digital download for PlayStation 5 and Xbox Series X/S on November 19, 2026. The marketing campaign is set to kick off in the summer, fueling what is already a fever pitch of anticipation. With Take-Two and Rockstar Games betting big on another record-breaking launch, all eyes will be on whether the company can deliver on its promises—and avoid yet another delay.
As the countdown to November continues, fans, retailers, and industry analysts alike will be watching closely for any further developments. For the moment, at least, the message from Take-Two is clear: physical copies of GTA 6 are very much part of the plan, and the company is confident that the game will hit shelves—both virtual and real—on schedule.