The streets of Manhattan are no stranger to celebrity sightings, but this past weekend, the city’s sidewalks played host to a brand-new pairing that’s got both Hollywood and music industry insiders buzzing. Sydney Sweeney, the breakout star of Euphoria and Anyone But You, was seen holding hands with renowned music executive Scooter Braun, marking the latest chapter in what sources are calling a "very real" and "full throttle" romance.
The couple’s public stroll on Sunday, October 5, 2025, was hardly their first outing together, but it was the most definitive yet. According to Us Weekly and Page Six, the duo has been spotted on multiple dates throughout New York in recent weeks, fueling speculation that their connection is much more than a fleeting summer fling. Their relationship first sparked rumors back in June, when both attended the lavish Venice wedding of Amazon founder Jeff Bezos and Lauren Sánchez Bezos—a star-studded affair that would soon become a pivotal moment for Sweeney and Braun.
Photographers captured Sweeney and Braun walking hand in hand, both dressed in distinct styles that reflected their personalities. Sweeney, ever the fashion icon, donned a look pulled straight from the Monse Spring/Summer 2026 collection. The ensemble, as reported by Harper’s Bazaar, featured a white pinstripe cropped button-up with sashes that tied around her waist, paired with a high-waisted slate skirt adorned with pinstripes and a playful, upside-down twist. She finished the look with black slingback pumps from Paris Texas, rectangular sunglasses, and a brown leather shoulder bag—an outfit that turned as many heads as the romance itself.
Braun, meanwhile, opted for a more relaxed, sporty vibe. He wore a New York Jets baseball cap, forest-green slacks, and a white tank layered under a black cardigan. Black leather loafers, a woven belt, and a chain necklace completed the look, signaling a casual confidence that’s become his trademark. The couple’s coordinated yet distinct appearances seemed to underscore their compatibility—two high-profile figures comfortable in their own skin, yet clearly enjoying each other’s company.
Their relationship, according to insiders quoted by Us Weekly, has quickly grown more serious. "They are dating, and it has become more serious. Still not putting a label on it, but Sydney has been having a lot of fun with Scooter," a source shared on October 2, 2025. The same insider noted that Braun has introduced Sweeney to new perspectives, especially when it comes to business, and that she "admires the level of experience and insight he has." This admiration appears mutual; Braun, for his part, is said to be "very happy" and "really likes her," according to Page Six.
For those who have followed Sweeney’s career, the pairing might seem unexpected. Yet, as a source told People on September 3, their initial meeting at the Bezos wedding was less about instant attraction and more about a slow burn. "Syd was intrigued—Scooter's a charmer. He’s confident, but also sweet and very attentive. He’s not really her type, but she enjoyed the attention." Apparently, what set Braun apart was his approach. While others vied for Sweeney’s attention at the Venetian celebration, Braun stood out by not actively pursuing her. That, according to the same source, "caught her attention and made her feel like his intentions were real."
By the end of September, the dynamic had shifted. Another insider revealed to People that the two had developed a "genuine connection." The source elaborated, "[They] have a lot in common, and neither one of them cares what others think." Perhaps most tellingly, Sweeney’s loved ones are reportedly "really happy about this relationship. For them, it’s such a relief to see her genuinely happy." The sense of ease and authenticity between them is echoed by those close to both stars, with one friend noting, "For both of them, [the relationship] feels easy and natural, and the people closest to them on both sides are happy to see that."
Rumors of a budding romance began swirling in late September, especially after Braun was seen attending Sweeney’s birthday bash in Los Angeles. The speculation only intensified when the pair stepped out together in New York, their hand-in-hand stroll serving as a public confirmation of their status. As Page Six reported, it’s "not a casual relationship. It’s game on—it’s full throttle. They are together."
Beyond the romance, there’s a sense that this relationship is also a meeting of minds. Sweeney, whose acting career has soared in recent years, is said to be inspired by Braun’s business acumen and drive. "She respects his drive and ambition, which has inspired her in her own life," one insider told Us Weekly. Braun, known for managing some of the biggest names in music, seems equally taken with Sweeney’s talent and authenticity.
Their willingness to be seen together in public—whether at glamorous events or simply walking the city streets—signals a confidence that’s rare in the world of celebrity relationships. Both have faced their share of public scrutiny, but, as one source put it, "neither one of them cares what others think." That shared sense of self-assurance may be the very thing that’s allowing their relationship to blossom so quickly.
While neither Sweeney nor Braun has publicly commented on the relationship, their actions have spoken volumes. Friends and insiders continue to emphasize the seriousness of their connection, and the media attention shows no signs of waning. With both stars at pivotal moments in their respective careers, their partnership is likely to remain in the spotlight for some time.
As the fall social season kicks into high gear, all eyes will be on Sweeney and Braun to see where their romance leads. For now, though, they seem content to enjoy each other’s company—hand in hand, and very much in the public eye.
It’s not every day that two power players from different corners of the entertainment world find such easy rapport, and those close to the couple say that’s exactly what makes this relationship stand out.
