Food

Super Bowl Sunday Sparks Food Frenzy Nationwide

National chains offer deep discounts and local favorites heat up menus as Americans prepare for a feast of wings, pizza, and more on Super Bowl Sunday, but health experts urge moderation.

6 min read

As the Seattle Seahawks prepare to face off against the New England Patriots in Super Bowl LX on February 8, 2026, Americans everywhere are gearing up for more than just a football showdown. The real contest, for many, is happening in kitchens and living rooms across the country, where party spreads overflow with wings, pizza, tacos, chips, and more. This year, restaurant chains and local eateries are rolling out a smorgasbord of deals to help fans celebrate without breaking the bank, but health experts and local traditions are also shaping the conversation about what—and how much—to eat on game day.

According to AARP, national chains are launching a blitz of promotions leading up to Super Bowl Sunday. Subway is offering two 6-inch subs for $6 starting February 6, either in person or through its app using promo code 2626PROMO. Jersey Mike’s has teamed up with Uber Eats, giving customers a free regular-size Super Sub loaded with ham, prosciuttini, cappacuolo, and provolone when they spend at least $15 through February 8. Not to be outdone, KFC is serving up 20 wings for $20 through February 11 for those who use their KFC rewards account.

Wings, however, are the undisputed MVP of Super Bowl snacks. Buffalo Wild Wings offers two ways for fans to score free wings: Blazin’ rewards members who preorder $25 or more for game day pickup by February 7 get a reward for six free wings, redeemable through March 10. And, if the Super Bowl goes into overtime, everyone can claim six free wings on February 23 from 2 p.m. to 5 p.m. at participating locations. Applebee’s is rewarding those who spend $40 or more on February 8 with 20 free boneless wings—just enter promo code SBWINGS26 at checkout. Meanwhile, Outback Steakhouse is going big, offering 60 wings for $60, complete with celery and ranch or blue cheese dressing, available for both pickup and delivery.

Pizza, another Super Bowl staple, is also getting the discount treatment. Marco’s Pizza customers can save $3 on any specialty pizza on February 8 and 9 with promo code WINNINGSLICE. Papa Murphy’s is taking $10 off online orders of $25 or more from February 7 through 9 with promo code PZDAY26. Fazoli’s is giving away a free whole pizza with any family meal purchase on February 8, while Round Table Pizza’s Game Day Bundle features a large Montague’s All Meat Marvel pizza and two shareables for $29.99—no code required.

Taco and Mexican food fans have plenty of options as well. Del Taco is offering 15% off orders of $20 or more for Del Yeah Rewards members from February 6 through game day. Taco Bell has a trio of promotions: $15 off $50 or more on Grubhub through February 8, a free Supreme taco with a $22 minimum purchase via Uber Eats from February 6 through 9, and a free medium Pepsi with $22 orders through DoorDash from February 6 through 8. Fuzzy’s Taco Shop is serving up Big Game Taco Party Packs—10 tacos for $25 or 15 for $35, exclusively online. Pollo Campero is giving 15% off catering with code FEEDTHETEAM or $10 off $50 or more with code BIGGAME from February 6 through 9.

Other deals round out the feast: Red Robin is taking $25 off catering orders of $125 or more with code FOOTBALL, Teriyaki Madness offers $5 off $25 or more from February 5 through 8, HTeaO is selling gallons of drinks for $6 each on February 7 and 8, and Gopuff is running delivery promotions on game day.

But the national scene is just part of the story. In Ohio, where the Super Bowl may not feature local favorites like the Cleveland Browns or Cincinnati Bengals, fans still find plenty of reasons to celebrate—especially when it comes to wings. As The Columbus Dispatch reports, Instacart data shows that fresh and frozen chicken wings see the biggest sales bump in Ohio during the Super Bowl. Local establishments are turning up the heat with some of the spiciest—and most intimidating—wing sauces around.

Shakers Public House in Worthington warns customers about its 'Death Nectar' sauce, which clocks in at over 500,000 Scoville heat units. The menu cautions, "Do not consume if you have a respiratory or heart condition." Quaker Steak & Lube in Polaris ups the ante with its 'Atomic Scorpion' sauce, an 800,000 Scoville-unit blend made from scorpion peppers. Those brave enough to eat five Atomic Scorpion wings earn a spot in the restaurant’s Hall of Flame.

Mean Mug Wings & Things in Columbus serves 'Mz. Pain' wings, featuring Carolina reaper and jalapeno peppers, while Barley’s Brewing Co. in downtown Columbus offers 'Dragonsbreath' and 'Gates of Hell' sauces with ghost peppers, grilled to a smoky, caramelized finish. Wings and Rings in central Ohio combines the searing heat of ghost peppers with the cooling tang of ranch in its 'Ghost Pepper Ranch' sauce, making for a memorable—and fiery—game day experience.

Of course, all this indulgence comes with a warning. As The Independent highlights, health experts are urging moderation on Super Bowl Sunday. Dr. April Wilson, chair of the Preventive Medicine Department at Loma Linda University Health, cautions, "Fatty favorites like pizza, nachos and chips might be tempting, but they increase your risk for high blood pressure, high cholesterol and unwanted weight gain—all of which strain the heart." Buffalo wings, for example, are a game day classic—1.25 billion are consumed every Super Bowl Sunday, according to the National Chicken Council. Yet a six-piece serving at Buffalo Wild Wings contains 990 milligrams of sodium, nearly two-thirds of the American Heart Association’s recommended daily limit of 1,500 milligrams.

Pizza isn’t much better. A typical take-out slice has four to five grams of saturated fat (a quarter of the daily limit) and over 600 milligrams of sodium. Potato chips and dips pile on even more: the U.S. Chamber of Commerce reports that 11.2 million pounds of potato chips are consumed during the Super Bowl, with each bag of classic Lay’s clocking in at 12 grams of saturated fat and 1,120 milligrams of sodium. And let’s not forget dessert—some fast-food brownies have more than 30 grams of sugar per serving, which can spike blood sugar and trigger inflammation.

Health experts recommend finding balance. Registered dietitian Kristen Chang of Virginia Tech suggests swapping traditional buffalo wings for buffalo cauliflower bites, which "pair well with bleu cheese or ranch dips" and can make a fun addition to a veggie tray. NKC Health recommends making pizza with whole grain crust, reduced fat cheese, and plenty of vegetable toppings for a healthier slice. Alison Gustafson, a University of Kentucky associate professor of dietetics and human nutrition, told USA Today, "The key is to not make it a habit the next day." In other words, enjoy the festivities, but don’t let Super Bowl snacking become a weeklong affair.

So, whether you’re chasing deals at national chains, sampling Ohio’s hottest wings, or trying to keep your health in check, Super Bowl LX promises plenty of flavor—and just as much excitement—off the field as on it.

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