Super Bowl LX fever is sweeping across the country, and the San Francisco Bay Area is gearing up for a weeklong celebration unlike any other. The NFL’s biggest event returns to Levi’s Stadium in Santa Clara, California, on Sunday, February 8, 2026, promising not only an epic showdown on the field but also a festival of music, culture, and community that stretches far beyond the game itself.
Fans have already marked their calendars for the 6:30 pm ET kickoff, with the anticipation building as the AFC and NFC champions prepare to face off under the bright lights of Levi’s Stadium. This cutting-edge venue, home to the San Francisco 49ers, last hosted the Super Bowl a decade ago in 2016, when the Denver Broncos triumphed over the Carolina Panthers. Now, it’s set to make history once again, bringing the spectacle of Super Bowl 60 to the West Coast.
While the final matchup won’t be determined until late January, all eyes are on the front-runners. In the AFC, the Denver Broncos have emerged as the favorites, boasting a formidable 14-3 record and a reputation for closing out the regular season with grit and consistency. Over in the NFC, the Seattle Seahawks have matched the Broncos’ 14-3 record, clinching the West with a statement win against the 49ers, while the Los Angeles Rams remain hot on their heels as a top contender. Traditional powerhouses like the Buffalo Bills, Philadelphia Eagles, and New England Patriots are also lurking, ready to spring a postseason surprise should the opportunity arise.
But Super Bowl LX is about much more than just football. Starting February 2, Super Bowl Week will transform the Bay Area into a playground for fans and families alike. The festivities kick off at the San Jose Convention Center with the Super Bowl Opening Night Fueled by Gatorade, where both teams’ players and coaches will make special appearances. The excitement continues with the Big Game Opening Night Concert and a dazzling drone show lighting up San Jose’s SoFA District.
From February 3 to 7, Yerba Buena Gardens in San Francisco becomes the heart of the Fan Zone, an all-ages festival featuring live performances, interactive NFL exhibits, and a celebration of Bay Area food and culture. Football enthusiasts can test their skills at the Super Bowl Experience presented by Jersey Mike’s at the Moscone Center, race against virtual NFL stars, snap photos with the Vince Lombardi Trophy, and browse a treasure trove of memorabilia. The NFL OnePass app is the key to accessing the full schedule and registering for these can’t-miss events.
Music lovers won’t be left out, as Super Bowl Week brings a star-studded lineup of concerts to venues across San Francisco. On February 6, Fort Mason Center hosts “Bud Light Presents Post Malone & Buddies,” while the BAHC Live! Concert Series at Bill Graham Civic Auditorium kicks off with Martin Garrix and Lost Frequencies. Country and Americana fans can catch Chris Stapleton and Sierra Ferrell on February 7, and the legendary Sting headlines Studio 60’s concert series at the Palace of Fine Arts, followed by The Killers on Super Bowl Eve. It’s a musical feast that rivals the action on the gridiron!
Foodies can indulge at the Taste of the NFL event on February 7 at The Hibernia in San Francisco, where NFL legends and renowned chefs come together for an evening of gourmet bites and fine wine. Meanwhile, the NFL Culture Club at The Pearl offers four days of art installations, live performances, and brand collaborations, celebrating the intersection of sports, art, and community culture.
Even if you don’t have a ticket to the Big Game, you’re not left out of the action. The 2026 Pro Bowl Games take place on February 3 at the Moscone Center, featuring a 7-on-7 flag football showdown with 88 top NFL players. For those wanting to soak up the atmosphere, San Jose’s Santana Row hosts the Super Row Big Game Tailgate, complete with themed cocktails, live DJs, and a massive outdoor watch party just minutes from Levi’s Stadium.
Game day itself promises to be an unforgettable spectacle. Arrive early to catch American singer-songwriter Charlie Puth performing the national anthem, followed by Brandi Carlile singing “America the Beautiful” and Coco Jones delivering “Lift Every Voice and Sing.” When halftime rolls around, global superstar Bad Bunny will take center stage, reinforcing the growing influence of Latin music on the world’s most-watched sporting platform.
Super Bowl LX will be broadcast exclusively on NBC, with free-to-air television and streaming options available on Peacock. For Spanish-speaking audiences, Telemundo provides comprehensive coverage, making sure no fan misses a moment. Pre-game coverage, special ceremonies, and musical performances will fill the hours leading up to kickoff, so plan to tune in early for all the excitement.
For those lucky enough to score a ticket, be prepared to pay a premium—resale prices typically range from $4,000 to $6,000, with the most coveted seats fetching even higher sums as the big day approaches. Players on the championship team can look forward to a $171,000 bonus, a figure set by the 2020 Collective Bargaining Agreement between the NFL and the Players Association. And of course, the post-game Gatorade bath tradition, started by the New York Giants in the 1980s, is sure to make an appearance when the final whistle blows.
Super Bowl Week is also an invitation to explore the Bay Area’s rich cultural and culinary landscape. From the Winchester Mystery House and Santana Row in San Jose to the iconic Fisherman’s Wharf and Ghirardelli Square in San Francisco, there’s no shortage of attractions for visitors. Take a ferry to Alcatraz, walk or bike across the Golden Gate Bridge, or simply enjoy the breathtaking views at Lands End and the Marin Headlands. Local dining near Levi’s Stadium includes favorites like Clara’s Junction, HiroNori Craft Ramen, Pizza My Heart, Puesto, and Barebottle Brewing Company—perfect for a pre-game meal or post-game celebration.
Getting to Levi’s Stadium is a breeze thanks to robust public transit options, including Caltrain, VTA Orange Line Light Rail, BART, and Capitol Corridor trains. Whether you’re coming from San Francisco, the greater Northern California region, or beyond, the Bay Area is rolling out the red carpet for fans from around the world.
As the countdown to Super Bowl LX continues, the stage is set for an electric week of football, music, and culture in California. With the favorites poised for a showdown and a city ready to celebrate, all that’s left is to see which teams will rise to the occasion and etch their names into NFL history. The Bay Area is ready—are you?
