Strategy Inc Makes Record Bitcoin Purchase In 2026

In a move that has electrified the cryptocurrency world, Michael Saylor’s Strategy Inc. has acquired nearly $2.13 billion worth of Bitcoin over just eight days in January 2026. This bold purchase, confirmed in a regulatory filing made public on January 20, 2026, marks the company’s largest single acquisition of the digital asset since July 2025. The 22,305 Bitcoins bought between January 12 and January 19 were primarily financed by proceeds from at-the-market sales of the company’s Class A common stock, a strategy that has become synonymous with Saylor’s relentless pursuit of Bitcoin accumulation.

Strategy Inc., formerly known as MicroStrategy, has long been at the forefront of a growing trend: publicly traded companies transforming themselves into so-called “Bitcoin treasury companies.” According to the Milwaukee Independent, this trend has been gaining significant momentum as more firms, from healthcare to hospitality, pivot toward holding Bitcoin as a core asset. The reasons for these moves vary—some companies view Bitcoin as a hedge against inflation, others as a statement of faith in the future of cryptocurrencies, and a few, like Strategy, have made the process of acquiring Bitcoin their primary business model.

“The world at large has no idea what’s happening and they’re in for a big shock,” declared Dylan LeClair, an executive at Japan-based Metaplanet, which recently shifted from being a budget hotel chain to a dedicated Bitcoin treasury company. Speaking at a recent crypto conference, LeClair encapsulated the bullish sentiment sweeping through the sector: “This is a one-way train, nothing is going to stop this.” His words echo the confidence of a market that has seen Bitcoin reach all-time highs and companies race to accumulate as much of the digital currency as possible.

Strategy Inc. stands as the undisputed giant among these firms. As of January 2026, the company owns a staggering 582,000 Bitcoins—nearly 3% of the entire Bitcoin supply. According to bitcointreasuries.net, that’s more than any other company or even any nation-state. The software company, which began its Bitcoin journey in 2020 with reserve cash, has since evolved into what the Milwaukee Independent calls a “perpetual bitcoin-buying machine.” Its software business, once its core, is now dwarfed by its relentless acquisition of Bitcoin, funded through an array of financial maneuvers including stock sales and debt issuance.

The company’s transformation has not gone unnoticed on Wall Street. MicroStrategy’s stock price has soared more than 3,000% over the last five years, far outpacing Bitcoin’s own 1,000% gain and even the remarkable 1,500% jump posted by chipmaker Nvidia during the same period. This meteoric rise has catapulted Michael Saylor, the company’s founder and chairman, into the limelight. Saylor, who has met with Donald Trump at Mar-a-Lago and the White House, has become something of a cult figure within the Bitcoin community. In one of his now-famous social media posts, Saylor described Bitcoin as “a swarm of cyber hornets serving the goddess of wisdom, feeding on the fire of truth, exponentially growing ever smarter, faster, and stronger behind a wall of encrypted energy.”

Saylor’s high-profile advocacy and remarkable success have inspired a wave of imitators. “It’s kind of shocking … that it took someone four years after Michael Saylor started doing it to finally do it and pull the trigger and now it feels like everyone’s pulling the trigger,” remarked Eric Semler, chairman of Semler Scientific, a healthcare company that only last year began acquiring Bitcoin for its corporate treasury. The feverish pace of adoption is further evidenced by Donald Trump’s media company announcing plans to raise $2.5 billion to buy Bitcoin, joining the swelling ranks of firms betting big on the world’s most popular cryptocurrency.

But the story isn’t all euphoria and exponential gains. As highlighted by Standard Chartered’s Geoff Kendrick in a recent report, the average purchase price of Bitcoin for half of the 61 publicly traded Bitcoin strategy companies (excluding miners and ETFs) is about $90,000. This raises the specter of risk, especially for newer entrants. Kendrick notes that restrictions on direct Bitcoin investment for many traditional investors have fueled the popularity of these treasury companies, whose stocks serve as convenient proxies for Bitcoin exposure. Yet, he cautions, as crypto becomes more mainstream, the case for investing in such companies could weaken. “The question then becomes, how much pain can companies withstand before being forced to sell their BTC?” Kendrick asks, referencing the volatility that has long defined the cryptocurrency market.

Indeed, the potential for a sharp downturn in Bitcoin prices looms large. If Bitcoin were to fall below the purchase price paid by these companies, some could be forced to liquidate their holdings to satisfy debts—a scenario that could spark a cascade of selloffs and further price declines. For now, though, the market seems undeterred. Companies announcing plans to hold other cryptocurrencies as part of their corporate treasuries have seen their stock prices skyrocket overnight: SharpLink Gaming’s shares surged over 400% after it revealed a strategy to buy up to $425 million in Ethereum, while Upexi’s stock jumped more than 300% following its announcement to purchase $100 million in Solana.

The phenomenon isn’t limited to Bitcoin alone. The appetite for corporate crypto holdings appears to be broadening, with investors rewarding companies that make bold moves into digital assets. The Milwaukee Independent notes that these triple-digit gains on the back of crypto announcements highlight the market’s enthusiasm for innovation—and perhaps its appetite for risk.

All this activity has made Bitcoin treasury companies a fixture of the modern financial landscape. For some, like Strategy Inc., the approach has yielded extraordinary returns and transformed their corporate identities. For others, the road ahead may be less certain, especially if crypto’s notorious volatility returns with a vengeance. Still, as Michael Saylor’s latest $2.13 billion bet shows, the allure of Bitcoin remains as strong as ever among those willing to stake their fortunes—and reputations—on the future of digital money.

With major players doubling down and new entrants jumping aboard, the era of the Bitcoin treasury company seems far from over. Whether this trend will continue to mint winners or produce cautionary tales remains to be seen, but for now, the train shows no signs of slowing.