When Stacey Solomon, the beloved BBC Sort Your Life Out presenter, shares her latest fashion favorites, it’s almost a given that fans will rush to snap them up. This October, Solomon’s endorsement of the Amazon Essentials Oversized-Fit Long Cardigan sent shoppers into a frenzy, with her Instagram stories sparking a wave of excitement—and, inevitably, a rapid sell-out of her chosen color.
On October 26, 2025, fresh from the Amazon Creator Summit in sun-soaked Palm Springs, Solomon returned to the UK and wasted no time cozying up in her new find. She took to Instagram to gush about the cardigan, declaring, “This cardigan is something else.” She continued, “It’s such nice quality and so cosy.” According to the Mirror, Solomon went on to praise the garment’s oversized, baggy, and chunky style, noting, “The material is really nice quality, I wasn’t expecting it to be this nice actually. I actually love it and would wear it with jeans out as well.”
For fans hoping to snag the exact same look, there was a catch: the grey version Solomon wore, which she managed to buy for just £17, sold out almost instantly after her endorsement. Yet all hope was not lost. The Amazon Essentials Oversized-Fit Long Cardigan remained available in black for £22.49 (down from £27.92) and in navy for £30.30. The khaki, cream, and that coveted grey shade had already disappeared from the virtual shelves, as reported by the Mirror and other outlets.
The cardigan itself is part of the Amazon Essentials range, designed with comfort and versatility in mind. Available in sizes XXS to XXL, it features a loose, relaxed fit that falls to about knee length—making it a top choice for layering as the weather cools. As Solomon demonstrated, the cardigan can be styled in a variety of ways: she wore hers with a matching grey knit long sleeve top and trousers set, but also recommended pairing it with jeans and trainers for a casual look, or even throwing it over a more formal evening dress for an extra layer of warmth. The black version, in particular, is versatile enough to become a staple in any autumn or winter wardrobe.
Of course, Solomon’s endorsement isn’t the only reason shoppers have been clamoring for this cardigan. The garment has racked up a host of glowing reviews, with buyers praising its warmth, thickness, and overall quality. One satisfied customer wrote, “Thick and very warm. Beautiful long cardigan.” Another echoed the sentiment: “Very pleased, good weight and length. So warm, sizing good.” A third reviewer added, “Lovely heavy in weight, really good quality.”
Still, not every review was without caveats. Some customers pointed out that the cardigan’s generous sizing meant they could size down, and one noted, “Returned only because it sheds. It was squishy and soft and would have been a great. Sized generously and you can size down.” Another commented, “It’s definitely oversized and chunky – great for colder days or lounging about. The stitch gives it a nice texture and it hangs nicely, though it’s not very fitted or tailored. More of a layering piece than something you’d wear out smartly. Good size range and feels cosy, just expect a relaxed look. The black colour hides a lot and holds up in the wash.”
For those who missed out on Solomon’s exact cardigan, the high street offers several alternatives. New Look’s Black Ribbed Fine Knit Long Cardigan is now on sale for £17.99, reduced from £23.99, with sizes six to twelve still in stock. H&M’s £19.99 Long Cardigan, available in seven different colors including a grey that rivals Solomon’s sold-out shade, provides another strong option for shoppers seeking both style and affordability.
Solomon’s influence on fashion trends is hardly a new phenomenon. As seen time and again, when she spotlights a product—especially one that’s affordable and practical—it tends to fly off the shelves. This latest cardigan craze is just the most recent example of her power to shape consumer choices, particularly among those looking for comfort and style as autumn sets in.
The Amazon Essentials Oversized-Fit Long Cardigan’s appeal lies in its blend of comfort, versatility, and price point. The soft, chunky knit is ideal for layering during chilly months, while the relaxed fit ensures it’s as suitable for lounging at home as it is for running errands or even dressing up for an evening out. The positive reviews reinforce its status as a wardrobe staple, with many customers returning to purchase additional colors—when they can find them in stock, that is.
According to the Mirror, similar styles at New Look and H&M have also seen increased interest, likely fueled by the cardigan’s sudden popularity. The Black Ribbed Fine Knit Long Cardigan at New Look, now available at a reduced price, and H&M’s seven-color lineup, including the ever-popular grey, offer shoppers more ways to emulate Solomon’s laid-back autumn style.
It’s not just about fashion, though. The buzz around the cardigan is a testament to the power of social media and influencer culture in shaping retail trends. When a trusted personality like Solomon shares a genuine recommendation, fans listen—and act quickly. The speed at which the grey cardigan sold out is a reminder of how quickly demand can surge, leaving slower shoppers empty-handed.
For those lucky enough to snag the Amazon Essentials Oversized-Fit Long Cardigan in black or navy, or a similar style from New Look or H&M, the reviews suggest they’re in for a treat. As one reviewer put it, “It’s definitely oversized and chunky – great for colder days or lounging about.” With Solomon’s stamp of approval and a chorus of satisfied customers, this cardigan looks set to remain a must-have for the season.
As autumn deepens and temperatures drop, the search for the perfect layering piece continues. For now, Solomon’s cardigan recommendation stands out as a rare blend of comfort, style, and affordability—proof that sometimes, the simplest wardrobe staples can cause the biggest stir.
