Soft2Bet, a leader in the global iGaming sector, has once again made waves in Romania’s online gambling market, earning a nomination for the prestigious “Best Solutions for the iGaming Industry in Romania 2025” at the Romania Gaming Celebration 11 – Casino Inside Gala Awards. The announcement, made on December 9, 2025, highlights Soft2Bet’s continued investment in Romania and its commitment to delivering high-performing, localized solutions that resonate with both operators and players.
This latest recognition is far from an isolated achievement. According to Casino Inside and Asia Gaming Brief, Soft2Bet’s presence in Romania has been marked by a series of accolades. Earlier this year, the company was named Best iGaming Solutions Provider in Romania at the 12th Reunion of Gambling Professionals, a testament to its innovative approach and the effectiveness of its proprietary technologies. At the same event, Soft2Bet’s local brand, Don.ro, won the title of Best New Launch of 2024, underscoring the company’s knack for creating platforms that quickly become household names in the Romanian market.
Don.ro’s rapid rise is no accident. Built on a foundation of intuitive user experience, a comprehensive suite of casino and sportsbook options, and marketing campaigns tailored specifically for Romanian players, Don.ro has quickly established itself as one of the country’s most recognizable online entertainment platforms. The platform’s interface is designed for easy navigation, making it accessible to both seasoned gamblers and newcomers alike. The broad product selection ensures that there’s something for everyone, whether they’re interested in traditional casino games or the latest sports betting opportunities.
But Don.ro’s impact goes beyond digital entertainment. The brand’s partnership with the CFR Cluj 1907 football club has played a pivotal role in establishing its familiarity and credibility among Romanian players. This collaboration not only boosts Don.ro’s profile but also contributes to local sports, strengthening ties between the gaming industry and the broader community. As Soft2Bet itself notes, this partnership has helped the brand “contribute to local sports involvement,” a move that has not gone unnoticed by both industry insiders and the public.
Central to Soft2Bet’s strategy in Romania—and indeed across all its markets—is its proprietary gamification engine, MEGA (Motivational Engineering Gaming Application). MEGA is more than just a fancy acronym; it’s the technological backbone that powers engagement, retention, and responsible gaming across Soft2Bet’s platforms. The system introduces missions, challenges, and personalized rewards, all of which can be customized to fit the specific needs and preferences of local markets. This level of customization allows operators to tailor rewards, adjust difficulty levels, segment users, and set activation triggers that align with jurisdictional requirements.
According to Soft2Bet, MEGA is “structured with responsible gaming controls and is deployed across both casino and sports betting brands to support engagement and retention strategies.” This focus on responsible gaming is not just a regulatory checkbox—it’s a core part of the company’s philosophy. By allowing operators to fine-tune player experiences, MEGA ensures that engagement remains high while also promoting safe and sustainable gaming practices.
Yoel Zuckerberg, Chief Product Officer at Soft2Bet, emphasized the significance of the recent nomination in a statement on December 9, 2025. “Being nominated in the Best Solutions for iGaming Industry in Romania 2025 category is a clear recognition of all the work our teams have accomplished with Don.ro and confirmation of the success in Romania,” Zuckerberg said. “Our focus is on building locally relevant experiences, powered by MEGA and supported by strong compliance and design standards. We are proud of what we are achieving in Romania and remain committed to bringing quality iCasino engagement tactics and long-term strategies to our players.”
Zuckerberg’s comments echo the company’s broader strategy of investing in local markets while maintaining rigorous standards for compliance and design. Soft2Bet’s approach is not to offer a one-size-fits-all solution but to adapt its platforms to the unique characteristics of each jurisdiction. This adaptability is reflected in the company’s operations: Soft2Bet currently runs casino and sportsbook brands in 11 jurisdictions under 19 licenses, each tailored to deliver measurable value for partners and players alike.
The MEGA system is at the heart of this adaptability. Its configurable gamification options allow for a high degree of flexibility, enabling operators to create experiences that are both engaging and compliant with local regulations. This is particularly important in a market like Romania, where regulatory requirements can be stringent and player preferences diverse. By leveraging MEGA’s capabilities, Soft2Bet has been able to stay ahead of the curve, offering solutions that not only meet but exceed industry standards.
Don.ro’s success story is a case in point. The platform’s blend of intuitive design, comprehensive product offerings, and locally focused marketing has resonated with Romanian players, helping it stand out in a crowded market. The partnership with CFR Cluj 1907 has further cemented its status as a trusted and recognizable brand. And with the backing of Soft2Bet’s technological expertise, Don.ro is well-positioned to maintain its upward trajectory.
Soft2Bet’s achievements in Romania are part of a broader trend in the iGaming industry, where localization, innovation, and responsible gaming are becoming increasingly important. As more operators look to expand into new markets, the ability to offer tailored solutions that address the specific needs of local players will be key to long-term success. Soft2Bet’s track record in Romania suggests that it has found a winning formula—one that combines cutting-edge technology with a deep understanding of local market dynamics.
As the Romania Gaming Celebration 11 – Casino Inside Gala Awards approach, all eyes will be on Soft2Bet to see if it can add another trophy to its growing collection. Regardless of the outcome, the company’s nomination is already a testament to its impact on the Romanian iGaming landscape. With platforms like Don.ro leading the way, and with the MEGA engine powering engagement and responsible play, Soft2Bet is setting new standards for what’s possible in the world of online gambling. The coming months will no doubt bring new challenges and opportunities, but for now, Soft2Bet’s achievements in Romania stand as a benchmark for the industry.
