Sky, the UK’s leading pay-TV broadcaster, has thrown down the gauntlet in the global streaming wars with a bold new move: a world-first subscription model that brings together Netflix, Disney+, HBO Max, and Hayu under one Sky TV subscription. Announced on February 11, 2026, this sweeping overhaul positions Sky as the most comprehensive one-stop shop for premium entertainment, blending its own Originals and Exclusives with the biggest names in streaming—all wrapped into a single, streamlined package.
For viewers, this means the days of juggling multiple logins, bills, and remotes are numbered. New customers can now access Sky, HBO Max, Disney+, Hayu, and Netflix as part of the Sky Ultimate TV package, starting at just £24 per month. Existing Sky subscribers aren’t left out, either—they’ll see more than £20 worth of streaming apps folded into their plans at no additional cost, according to Variety and GB News. The new arrangement is set to roll out in March, with Disney+ Standard with Ads joining first, followed closely by the UK and Ireland launch of HBO Max Basic with Ads on March 26, and Hayu landing in July (though select shows will appear as early as March).
“This marks a new era for Sky and NOW. In a world-first, we’re bringing together Sky, Netflix, Disney+, HBO Max and Hayu into a single Sky TV subscription. Nowhere else offers this breadth of incredible entertainment in a fully integrated experience, with everything customers love watching side by side so viewers can jump from show to show with ease,” said Sophia Ahmad, Chief Consumer Officer at Sky, in a statement shared with GB News. “Millions of existing customers will get easy access to this new line-up as standard at unbeatable value. All NOW Entertainment customers will get access to HBO Max, included at no extra cost, fully integrated within the NOW app.”
The technical magic happens through Sky OS, the company’s smart platform that powers Sky Stream and Sky Glass. This system seamlessly integrates Sky Originals, live channels, and a host of streaming apps into a personalized homepage. With features like Continue Watching and integrated voice control, users can hop from “Saturday Night Live UK” to “Stranger Things” or from “The Pitt” to “The Real Housewives of Beverly Hills” without missing a beat. The days of searching for the right app or remembering where you left off are, if Sky gets its way, firmly in the past.
But the real muscle behind this move is Sky’s expanded partnerships with Disney and Warner Bros. Discovery. A new multi-year agreement with Disney will extend access to an impressive catalogue, including buzzy titles like “Rivals,” FX’s “The Bear,” “Moana 2,” and upcoming blockbusters from Marvel, Star Wars, Pixar, and 20th Century Studios. Sky Cinema customers will also be treated to a new Disney+ Cinema channel, delivering family favorites and the latest releases straight to their living rooms. For those already paying for Disney+ Standard or Premium, migrating their subscription to Sky means saving £5.99 a month while keeping their watch history and profiles intact—a nod to the company’s promise of value and convenience.
On the Warner Bros. Discovery front, Sky has secured HBO Max Basic with Ads for Sky Stream, Sky Glass, and Sky Q users. This brings a treasure trove of content—think “Succession,” “The Wire,” the Max Original “The Pitt,” and cinematic hits like “One Battle After Another” and “Superman”—all included in the Ultimate TV package. Sky Atlantic, meanwhile, will continue to air upcoming seasons of HBO favorites such as “Euphoria,” “House of the Dragon,” and “The White Lotus.”
Reality TV fans aren’t left out, either. Hayu, NBCUniversal’s reality-focused streaming service, will join the Sky subscriptions in July, offering day-and-date episodes of global franchises like “The Real Housewives” and “Below Deck.” Some titles will even be available earlier, starting in March, giving viewers a head start on their favorite guilty pleasures.
NOW Entertainment customers will also benefit, as HBO Max will be fully integrated into the NOW app at no extra cost—a move designed to sweeten the deal for existing subscribers. The new NOW Entertainment & HBO Max membership will start from £6.99 per month, while a separate NOW Entertainment plan will be available at £4.99, according to Sky and GB News. For those seeking more flexibility, the Sky Essential TV package remains available at £15 per month, though it won’t include the new streaming services.
What’s behind this aggressive bundling? As streaming fatigue sets in and viewers grow weary of managing a patchwork of subscriptions, Sky’s gambit is all about boosting customer retention and streamlining access. The company is betting big that a single, integrated platform offering unbeatable value will keep subscribers loyal and attract new ones in a crowded market. Karl Holmes, Disney+ General Manager in EMEA, told Variety: “There are millions of customers at Sky who have currently chosen not to buy Disney+ direct, and they will now get Disney+ at no extra cost. And we would expect that those customers will use the Disney+ app and will enjoy our content.” Holmes estimates the deal will expand Disney+’s reach in the UK and Ireland by about 40%, a figure based on BARB’s establishment survey and accounting for overlap.
Sky’s move is not just about more content, but smarter content delivery. Disney+ shows will be promoted alongside Sky content on the “continue watching” rail and in recommendations, ensuring that subscribers are always just a click away from something new. Sky subscribers can activate Disney+ through Sky Q, Sky Glass, and Sky Stream, while Disney+ customers who migrate their accounts to Sky can pocket monthly savings. The dedicated Disney+ Cinema linear channel will also debut, bringing the magic of Disney’s film library to Sky Cinema customers in a way that feels both nostalgic and cutting-edge.
As with any major change, there are a few caveats. The deal does not extend to co-productions or the distribution of Disney+ content outside the streaming platform and the Disney+ Cinema channel. And while the Ultimate TV package starts at £24 per month, add-ons like Sky Sports (£20/month) and Sky Cinema (£10/month) on 24-month minimum terms remain separate. The price for the plan will apply from April 1, and as with any contract, it may change during the term.
For existing Sky customers, the transition will be seamless. Those with a Sky Ultimate TV subscription will automatically see Disney+ Standard with Ads, HBO Max Basic with Ads, and Hayu content added to their pack alongside Netflix and Sky TV. New subscribers can sign up via Sky Stream and Sky Glass, while Sky Q users with Sky Signature and Sky Entertainment will also benefit from the expanded offering.
Sky’s consolidation of major streaming platforms is, without question, one of the most ambitious plays yet in the streaming aggregation race. As the company bets on simplicity, value, and a frictionless entertainment experience, the rest of the industry will be watching closely. For UK and Ireland viewers, the future of TV just got a whole lot easier—and perhaps, a little more fun.