Rachel Kerr, a 31-year-old influencer and photographer from Scotland, has gone missing in Morocco under circumstances that have left her family, friends, and followers deeply worried. The last confirmed sighting of Kerr was in the early hours of Saturday, April 25, 2026, when she was seen leaving SMART Nightclub in the bustling resort city of Agadir. Since then, there has been no contact from her, and her phone has remained switched off—a detail that has only heightened the sense of urgency and concern surrounding her disappearance, according to Metro and other British news outlets.
Kerr, originally from Maddiston, Falkirk, and more recently living in Dunblane, had traveled to Morocco for a short work trip. She checked into the Caribbean Village hotel, a three-star all-inclusive resort popular with tourists. Her social media presence, which included nearly 9,000 Instagram followers, was filled with snapshots of her adventures—exploring local souks, getting manicures, and interacting with residents. On April 6, she posted a bikini photo tagged in Agadir, and her final Instagram update came on April 13, captioned simply, “la marina.”
But what started as a seemingly idyllic getaway soon took a troubling turn. According to her cousin Claire Hill, who posted a missing persons appeal on Facebook, “My cousin Rachel Kerr, 31, is missing in Agadir, Morocco. Last known to be staying at the Caribbean Village hotel however she checked out on Saturday and we haven’t heard from her since. Her phone has been switched off. We are very concerned for her welfare and appealing for any information on her whereabouts or who she may be in contact with out there.”
Kerr’s last known movements were pieced together with the help of friends and relatives. She was seen leaving SMART Nightclub—located inside Hotel Agador—at around 5am on April 25. Shortly after, she checked out of her hotel. Notably, her phone was turned off after she left the resort, and she has not been heard from since, as confirmed by The Independent and Daily Star.
Friends and travel companions have described Kerr as “vulnerable” in the days leading up to her disappearance. One friend, Alexis Shaw, told Metro, “She was last seen at Smart Nightclub 5am on Saturday morning. She ran out of money completely on Friday. Please get in contact if anyone sees her as police are trying to locate her to get her home safely.” Another individual who claimed to have met Kerr during a previous trip to Morocco recalled, “She was out there a month ago when I was there. A little Scottish girl, I was talking to her out there.”
Financial difficulties appeared to play a significant role in the events leading up to Kerr’s disappearance. According to multiple reports, she had “run out of money completely on Friday, April 24,” the day before she vanished. Friends also mentioned that she had initially planned to return to Scotland two weeks earlier but chose to extend her stay in Agadir. One friend said she was returning home because she had “run out of money.”
Family members, including Kerr’s brother, have flown to Morocco to assist in the search. According to Metro, her brother arrived in Agadir to look for her, but the search was complicated by the fact that Kerr had hidden her passport. Friends explained that she was “in a bad mental place” at the time, which may have contributed to her decision to conceal her travel documents.
The situation has also drawn attention to the SMART Nightclub, where Kerr was last seen. A commentator familiar with the area noted on social media, “If she was frequenting Smart nightclub, I would be very concerned as it has a reputation for drinks’ spiking. I would definitely be getting the police involved.” This concern, while unconfirmed, has added another layer of anxiety for those searching for answers.
Police in both Scotland and Morocco are now involved in the investigation. The UK’s Foreign, Commonwealth and Development Office (FCDO) has confirmed its involvement, with a spokesperson telling Metro and Daily Star, “We are supporting the family of a British woman who is missing in Morocco.” Scottish police have also been notified, and relatives are making their way to Agadir to support the ongoing search efforts.
Kerr’s disappearance has resonated with many in the online community, not just because of her influencer status but also due to the very real and relatable challenges she faced abroad. Her posts, which once documented the joys of travel and new experiences, are now being scrutinized for any clues that might help locate her. Her last public activity on social media was on April 13, and since then, the silence has been deafening.
As the days pass without news, the sense of urgency grows. Kerr’s family and friends continue to appeal for information, hoping that someone in Agadir or the wider travel community might have seen her or know something about her whereabouts. The case has also highlighted the vulnerabilities that can come with solo travel, especially when financial or mental health struggles are involved.
For now, the search continues in Morocco, with both local authorities and British officials working to piece together what happened after Kerr left SMART Nightclub in the early hours of April 25. The hope remains that she will be found safe, and her loved ones are urging anyone with information to come forward.
Rachel Kerr’s story serves as a stark reminder of the unpredictability of travel and the importance of community support in times of crisis. As her family, friends, and followers wait anxiously for news, the world watches, hoping for her safe return.