In the ever-evolving landscape of Ho Chi Minh City’s real estate market, scarcity and uniqueness have become the new gold standards for both investors and homebuyers. As the city’s central land bank shrinks and the market recovers from recent turbulence, two standout projects—D-Homme and Citigrand—are drawing intense interest for their rare, differentiated offerings and promising long-term value.
According to Thoi Gian Xuat Ban, on September 30, 2025, the final shophouse and duplex units at D-Homme, a B+ apartment symbol nestled in the heart of Cho Lon, have reached a critical point of scarcity. With only a handful of these units left, savvy buyers are eyeing what many see as a “golden opportunity”—a chance to secure not just a place to live or do business, but an investment vehicle with solid, sustainable growth potential. The project’s prime location on Hong Bang street, at the bustling gateway of the city’s western district, is a major draw. Here, the convergence of a meticulously planned living and commercial environment has transformed D-Homme’s shophouses and duplexes into true “collector’s items” in the property market.
Why are these units so coveted? For one, the shophouses at D-Homme are strategically placed on the ground floor, offering direct access to internal roads and a built-in customer base from the hundreds of apartments above. This setup guarantees a steady flow of foot traffic—ideal for convenience stores, cafes, service offices, or lucrative rental opportunities. Priced at around 20 billion VND per unit, these shophouses promise rental yields of 5-7% per year. As noted by real estate experts cited by Thoi Gian Xuat Ban, this outpaces bank interest rates and offers more stability than volatile investment channels like stocks. Perhaps even more compelling, the value of these assets tends to appreciate over time, especially as central shophouse supply dwindles.
Owners of D-Homme shophouses don’t just get a storefront; they gain access to a full suite of high-end amenities, including a sky pool, children’s play area, gym, and round-the-clock security. These features boost rental appeal, attracting tenants seeking both quality business space and a refined living environment.
Meanwhile, the duplex apartments at D-Homme offer a different kind of allure. With double-height ceilings and sweeping panoramic views of central Saigon and Cho Lon, these units deliver a luxury living experience akin to a high-rise villa—private, spacious, and undeniably prestigious. The generous floor plans allow for flexible layouts, making them ideal for multigenerational families or those who crave open, connected living spaces. D-Homme is currently sweetening the deal for duplex buyers with a 500 million VND furniture completion package, reducing move-in costs and time. Since duplexes make up only a small fraction of the total apartments, they remain highly liquid and command special attention in the secondary market—a key factor driving their potential for price appreciation.
Scarcity is the name of the game in District 6, encompassing Binh Tay, Binh Tien, Binh Phu, and Phu Lam wards. With central land almost entirely spoken for, new large-scale projects are a rarity. Demand for both residential and business spaces, however, continues to climb, putting upward pressure on real estate prices. D-Homme’s location in the traditional commercial heart of Cho Lon—home to a vibrant Chinese-Vietnamese business community—further cements the business potential of its shophouses. And as younger, affluent buyers search for distinctive, airy living spaces, duplexes are fast becoming their top pick. These two trends, scarcity and shifting preferences, are helping D-Homme’s shophouses and duplexes maintain their heat and steady growth in value.
"The real estate market is entering a recovery phase, making this the ideal time to acquire rare products like D-Homme’s shophouses and duplexes," Thoi Gian Xuat Ban observed. Not only do these properties offer high utility value, but they also represent a strategic investment, promising sustainable returns in the future. For those ready to act, the opportunity is now—just a few steps to reserve a unit and unlock the full potential of a top-tier living or business space.
But D-Homme isn’t the only project redefining the city’s property scene. Citigrand, located in the 152-hectare Cat Lai urban area, has emerged as a rare exception in a market otherwise flooded with lookalike apartments. According to Citigrand’s own reporting, the Ho Chi Minh City apartment market has recently seen an oversupply of units, most indistinguishable in design and amenities. The result? Cutthroat price competition and a struggle to maintain long-term value. Citigrand bucks this trend with just 68 remaining units featuring soaring 5.4-meter ceilings—double the standard height—positioned as “premium assets” that affirm lifestyle and open up sustainable investment potential.
The trend toward “unique assets” is unmistakable among high-end investors and customers, who now demand more than just a convenient address. They’re seeking living spaces that reflect their status and personal style. Citigrand’s sky-high ceilings don’t just provide a sense of openness; they allow for flexible, customizable layouts—from family rooms and home offices to personal libraries and chic entertaining areas. Each apartment becomes a “tailored version” of home, a value standard units simply can’t match.
Scarcity is also central to Citigrand’s appeal. In the entire Cat Lai urban area, these 68 high-ceiling units stand alone, offering a level of spaciousness and flexibility coveted by discerning renters like expats and professionals. This “invisible amenity,” as Citigrand describes it, sets these units apart, ensuring they retain value and command high prices in resale transactions.
Location is another ace up Citigrand’s sleeve. Cat Lai is benefiting from a slew of billion-dollar infrastructure projects—Ring Roads 2 and 3, the Cat Lai Bridge, and new metro lines. History shows that projects tied to such major infrastructure see outsized price growth. While average prices in areas like Thu Thiem and An Phu have already topped 100 million VND per square meter (with the highest reaching nearly 500 million VND per square meter in 2025), Citigrand remains attractively priced at 55 to under 60 million VND per square meter. This gap not only signals significant growth potential but also creates a rare “safe zone” for investors.
Citigrand also stands out for its financial transparency and buyer-friendly policies. The project has completed all financial obligations, eliminating the risk of cost overruns that plague many competitors in the wake of new land price tables. Buyers can secure a unit with just 10% down (about 390 million VND), access 70% financing at 0% interest, and enjoy a 24-month principal grace period—plus discounts for early reservations. These incentives help investors minimize cash flow stress while maximizing profit margins.
The convergence of unique architecture, a strategic location, and optimal pricing has made Citigrand especially attractive to long-term investors. Its rare, high-ceiling units offer superior usability and strong appreciation potential, positioning them as the choice for those seeking sustainable value rather than quick flips.
In a city where differentiation and scarcity are increasingly prized, both D-Homme and Citigrand are setting new benchmarks for what it means to invest in Ho Chi Minh City real estate. For those with an eye on the future, these projects offer not just a place to live or work, but a rare chance to ride the next wave of urban growth.
