With Memorial Day weekend on the horizon, shoppers are already seeing some of the steepest discounts of the year on premium televisions—especially from Samsung. On May 17, 2026, both Best Buy and Samsung themselves rolled out early Memorial Day TV deals, slashing prices on some of the brand’s most coveted models and giving consumers a rare shot at high-end home entertainment for a fraction of the usual cost.
Perhaps the most eye-catching offer comes from Best Buy, which has knocked a staggering $1,300 off the 77-inch Samsung Class S90F OLED TV. The price tag dropped from $3,499.99 to $2,199.99, making it one of the most substantial markdowns seen on a premium TV this season. According to Android Central, this deal is especially notable because such deep discounts on truly top-tier sets are, as they put it, “a little less common.” The timing is no accident—retailers are eager to capture shoppers’ attention in the days leading up to the long holiday weekend, and this kind of offer is designed to do just that.
But the savings don’t stop at just one model or one store. Samsung’s own early Memorial Day sale is making headlines as well, with deals reaching up to $1,500 off a broad selection of 4K, QLED, and OLED TVs, as reported by TechRadar. The event includes a wide range of options, from massive 98-inch displays to budget-friendly 4K Crystal TVs starting at just $249.99. Notably, the brand’s 2026 55-inch S95H OLED TV is also seeing a rare price cut, adding even more incentive for shoppers to upgrade their viewing experience.
For those eyeing the 77-inch Class S90F OLED TV, the feature list is as impressive as the discount. The set boasts a 4K OLED display, renowned for its vibrant colors and deep blacks, and is powered by SamsungVision AI. The Smart Tizen OS provides a user-friendly platform, granting easy access to popular streaming services like Netflix, Prime Video, and YouTube. Voice command support is robust, with compatibility for Amazon Alexa, Bixby, and other assistants, so users can change channels, adjust settings, or search for content hands-free.
Performance-wise, the S90F is built for speed and clarity. It features a 120Hz refresh rate, motion enhancement technology, and upscaling capabilities, ensuring that both movies and live sports look their best. The NQ4 AI Gen3 Processor under the hood handles picture enhancement and general processing, promising quick response times and seamless multitasking. With four HDMI ports and a range of connectivity options, the TV is also well-equipped to handle gaming consoles, soundbars, and other home theater components.
Best Buy’s deal isn’t limited to the 77-inch behemoth, either. Shoppers can also find discounts on smaller sizes within the S90F lineup. For example, the 42-inch version is now $200 off, providing options for those with smaller spaces or more modest budgets. As Android Central points out, this spread of deals means that “there are some options across the price and sizing spectrum, in case you’d rather spend less overall and don’t need the extra-large display.”
Samsung’s own sale, meanwhile, casts an even wider net. TechRadar’s lead deals editor, Mackenzie Frazier, highlighted that shoppers can “find discounts on everything from a massive 98-inch display, a budget 4K Crystal TV, and a rare price cut on Samsung’s 2026 55-inch S95H OLED TV.” The breadth of the sale is designed to appeal to every type of buyer—from those seeking an entry-level upgrade to those ready to invest in a cinematic centerpiece for their living room.
It’s not just Samsung and Best Buy getting in on the action. The broader Memorial Day sales period is seeing participation from major retailers like Amazon, Apple, and Walmart, all offering significant savings on tech, home appliances, and more. TechRadar notes that Amazon is advertising up to 45% off on TVs, AirPods, air fryers, and vacuums, while Apple’s deals on iPads, AirPods, and MacBooks start at just $99. Walmart, Target, and other big names are also rolling out their own doorbusters, making this one of the most competitive shopping periods of the year.
For consumers, the timing couldn’t be better. Memorial Day weekend is traditionally associated with blockbuster sales, but this year’s early rollout means shoppers have more time—and more choices—than ever. The limited-time nature of these offers, as emphasized by both Android Central and TechRadar, is a reminder that those looking to score a deal should act quickly. “Today’s discounts let you score a bargain now so you can enjoy your upcoming holiday weekend,” TechRadar advises, underscoring the fleeting window of opportunity.
So, who stands to benefit most from these deals? According to Android Central, the 77-inch S90F is “recommended if you’re in need of a large, highly-powerful smart TV with premium-level picture quality, and you were holding out for a deal so you don’t have to spend a few thousand dollars.” The review also highlights the TV’s AI enhancement features, fast processing speeds, and vibrant display as key selling points. However, they caution that those with tighter budgets or a preference for other brands might want to look elsewhere, especially if they’re more interested in Android TV compatibility or have other brand loyalties.
The early Memorial Day deals also reflect broader trends in the TV market. As technology advances and competition intensifies, consumers are seeing more frequent—and deeper—discounts on high-end models. The inclusion of advanced features like AI-powered upscaling, voice controls, and smart platforms has become standard on premium sets, giving buyers more value for their money. At the same time, the proliferation of streaming services and 4K content means that investing in a high-quality display is more rewarding than ever.
Still, not every shopper will be swayed by the biggest screen or the flashiest features. For some, the appeal lies in the accessibility of entry-level models, like Samsung’s 4K Crystal TVs, which bring solid performance and smart capabilities to a much lower price point. As TechRadar’s Mackenzie Frazier notes, “prices start at $249.99,” making it possible for a wider range of households to participate in the Memorial Day savings spree.
Ultimately, whether you’re after a showstopping OLED centerpiece or a budget-friendly upgrade, this year’s early Memorial Day TV deals from Samsung and major retailers offer something for everyone. With prices dropping to record lows and limited-time offers creating a sense of urgency, shoppers have a golden opportunity to transform their home entertainment setup—just in time for summer movie nights and big game watch parties.
As the holiday weekend draws near, one thing is clear: the race for the best TV deal is on, and for savvy consumers, the rewards could be spectacular.