Saturday night in Riyadh, Saudi Arabia, the WWE Royal Rumble delivered a moment that wrestling fans will be talking about for years to come. Among the flurry of bodies flying over the top rope, one debut stood out as a true game-changer: Royce Keys, the powerhouse formerly known as Powerhouse Hobbs, made his highly anticipated entrance into the WWE universe. This wasn’t just another fresh face tossed into the annual melee—this was a statement, a seismic shift in the landscape of professional wrestling that had the crowd of 25,000 roaring with excitement.
Keys’ arrival at the Royal Rumble on January 31, 2026, was the culmination of weeks of speculation and online buzz. Longtime fans of All Elite Wrestling (AEW) knew him as Powerhouse Hobbs—a bruiser with a reputation for devastating performances and championship pedigree. But for those tuning in to WWE for the first time, Keys’ debut was a revelation. Entering the Rumble at number 14, he wasted no time making an impact, quickly eliminating former World Heavyweight Champion Damian Priest. The reaction from the crowd was electric, and the commentary team wasted no time hyping up the significance of this new addition to the roster.
What made the moment even more memorable was the way WWE chose to introduce Keys. As he stepped onto the stage, his AEW moniker, Powerhouse Hobbs, flashed across the titantrons—only to be shattered, revealing his new WWE identity: Royce Keys. According to multiple sources, the name carries deep personal meaning for the man behind the character. "Royce is the name of his youngest son. Keys is the maiden name of his late mother," reported Sean Ross Sapp of Fightful Select. The change signaled not just a new chapter in his career, but a tribute to family and legacy.
Keys’ journey to this moment has been anything but straightforward. His wrestling odyssey began on the independent circuit in 2009, a grind that lasted more than a decade. In 2016, he even had a tryout match against Baron Corbin in WWE, but a contract didn’t materialize at the time. Most would have given up, but Keys kept pushing. His big break came in 2020, when he impressed AEW officials during a Casino Battle Royale at the All Out pay-per-view. That performance led to a full-time contract and a run that saw him capture both the TNT Championship and the AEW World Trios Championship alongside Samoa Joe and Katsuyori Shibata.
During his six-year tenure in AEW, Keys became a fixture in major storylines and a key member of stables like Team Taz and The Don Callis Family. His final AEW appearance came earlier this month, during the January 14 taping of Collision, where he, Shibata, and Joe dropped the Trios titles—a clear signal that his time with the promotion was coming to an end. As Fightful Select reported, Keys’ AEW contract expired at midnight on January 15, 2026, and WWE wasted no time, trademarking the name Royce Keys on January 20. Rumors swirled that he had turned down several lucrative offers to stay with AEW, opting instead to make the leap to WWE.
Legendary announcer Jim Ross, who still calls matches for AEW, wasn’t surprised by the move. In an episode of his podcast Grilling JR, Ross revealed, "I’m especially excited about ‘Big Willy.’ I don’t know if it’s a secret or not. He’ll be in the Royal Rumble, I think. Why in the hell would you sign a guy this close to a major event and then not utilize him? And that’ll be a new face. And he looks great. … He called me a day or two ago, thanking me for my help over the years. I said, ‘Well, my phone number isn’t going to change, big fella.’" That endorsement speaks volumes about the respect Keys commands across the industry.
WWE’s decision to debut Keys at the Royal Rumble is no small matter. The match has long been a launching pad for superstars destined for the main event. From Stone Cold Steve Austin to Becky Lynch, careers have been made and legacies cemented in this chaotic, unpredictable environment. For Keys, the opportunity to shine under the brightest lights in sports entertainment is both a reward for years of hard work and a challenge to prove he belongs among wrestling’s elite.
There’s no denying the parallels between Keys’ trajectory and that of other recent crossover stars. Jade Cargill, another AEW alum, built her resume in similar fashion before making waves in WWE. But as wrestling insiders are quick to point out, not every high-profile signing pans out. WWE has a history of bringing in talent with main-event upside, only to let them languish in the mid-card. The start-stop-disappear nature of creative decisions in other promotions won’t be an issue in Stamford, but the pressure is on for Keys to avoid becoming just another flavor of the month.
Fans and pundits alike are already speculating about Keys’ immediate future. With WrestleMania 42 looming in April 2026, there’s rampant chatter about whether Keys will be thrust into a major program for the biggest show of the year. His elimination by Bronson Reed of The Vision hints at a possible rivalry brewing, and the way he was spotlighted on commentary suggests WWE sees him as more than just another entrant. As the dust settles from the Royal Rumble, all eyes are on which brand Keys will call home and how quickly he’ll climb the ranks.
For now, the only certainty is that Royce Keys has arrived—and he’s already made his mark. The thunderous ovation from the Riyadh crowd, the buzz across social media, and the endorsement from industry veterans all point to a superstar on the rise. Whether he fulfills the immense potential that so many see in him remains to be seen, but one thing’s for sure: Saturday night’s debut was just the beginning.
As the road to WrestleMania heats up, WWE fans will be watching closely to see how Royce Keys’ journey unfolds. Will he be the next breakout star to emerge from the Royal Rumble? Only time will tell, but for now, the wrestling world is abuzz with excitement, and Royce Keys stands ready to seize his moment.