Reneé Rapp, the multi-talented performer who first made her mark as the unforgettable Regina George in Broadway’s "Mean Girls," is taking her career — and her fans — on a new kind of journey. On October 8, 2025, Rapp announced via Instagram that she’s now on Strava, the popular fitness app, and is launching her own run club, cleverly named RUNEÉ. For those who have been following Rapp’s meteoric rise from Broadway to the pop charts, this move is both a nod to her own love of fitness and a creative way to connect with her ever-growing fanbase.
The RUNEÉ run club is more than just a digital gathering place for fitness enthusiasts. As of October 9, the club had already attracted 5,665 members, who together have logged a staggering 10,231 miles, according to Strava’s club stats. But the real buzz surrounds the BITE ME challenge, which runs from October 8 to October 15, 2025. With 18,090 participants signed up at last count, the challenge is as much about community as it is about competition — and there’s a sweet prize for one lucky winner: VIP tickets to Rapp’s Charlotte, North Carolina, concert on October 29, 2025, for them and a friend.
So what’s the catch? Not much, really. To join in, fans simply need to sign up for Strava, find the RUNEÉ Club via the link in Strava’s Instagram bio, and complete at least 34 minutes of physical activity — the length of Rapp’s sophomore album, "BITE ME" — at any point between October 8 and 15. Whether you’re running, walking, or even dancing to the album, it all counts. As Rapp herself put it in her signature irreverent style: “leave me alone, btch, I’m going on a run.”
Rapp’s partnership with Strava isn’t just a marketing gimmick. In a July 31, 2025 interview with Hero magazine, she gushed about her love for the app, saying, “Strava is my favorite app. And if you’re a runner…You need fcking Strava because I’m addicted.” Her enthusiasm is infectious, and it’s easy to see why so many fans have jumped at the chance to lace up their sneakers alongside her — at least virtually.
This fitness initiative comes at a pivotal moment in Rapp’s career. After her breakout Broadway run, Rapp didn’t simply rest on her theatrical laurels. The COVID-19 pandemic, which shuttered theaters worldwide, could have stalled her momentum. Instead, she pivoted to music, releasing a string of singles and, in 2022, an EP titled "Everything to Everyone." The project resonated with listeners and set the stage for her full-length debut, "Snow Angel," which dropped in 2023 to critical acclaim.
But it’s not just Rapp’s vocal power that’s captured public attention. According to the San Francisco Chronicle, her off-the-cuff, unfiltered personality has become something of a calling card. Whether she’s taking pickleback shots on "Good Morning America," derailing press junkets with irreverent humor, or openly discussing her own anxieties, Rapp’s authenticity has endeared her to fans and critics alike. In 2024, she brought that same energy to San Francisco’s Outside Lands music festival, leaving audiences buzzing about her performance.
Now, Rapp is back on the road with her “Bite Me” tour, named after her sophomore album. The tour is set to bring her to San Francisco’s Bill Graham Civic Auditorium on Wednesday, October 15, 2025, a highly anticipated stop for Bay Area fans. The show promises to blend Rapp’s powerhouse vocals with her signature wit and relatability, offering a live experience that’s as dynamic as the artist herself.
For many, the RUNEÉ run club and the BITE ME challenge are emblematic of how Rapp is redefining what it means to be a pop star in the digital age. She’s not just performing for her fans; she’s inviting them to join her journey — literally, step by step. The integration of fitness, music, and fan engagement is a savvy move, reflecting broader trends in how artists are building communities beyond traditional concert venues and social media feeds.
Of course, the prospect of winning VIP concert tickets is a powerful motivator. But for many participants, the real reward may be the sense of camaraderie and shared purpose. As the miles add up and the club’s membership grows, Rapp’s initiative is fostering connections that transcend the usual artist-fan dynamic. It’s not every day that a pop star encourages you to get off the couch and move — and then rewards you for it.
What’s more, the challenge is open to everyone, regardless of fitness level. Whether you’re a seasoned runner, a casual walker, or someone who prefers to dance around the living room, all that matters is moving your body for 34 minutes. It’s a simple, inclusive ask that mirrors Rapp’s own approach to life and art: bold, unpretentious, and a little bit cheeky.
The run club also highlights the growing influence of fitness apps like Strava, which have become virtual gathering spaces for millions seeking motivation and accountability. According to Rapp, the app is “essential for runners,” and her endorsement is likely to bring even more attention to the platform. For Strava, the partnership with a high-profile, relatable artist like Rapp is a win-win, helping to cement its reputation as the go-to app for both serious athletes and everyday movers.
As the October 15 deadline for the BITE ME challenge approaches, excitement continues to build. Fans are sharing their progress on social media, swapping stories, and cheering each other on. The anticipation for Rapp’s upcoming concerts — both in San Francisco and Charlotte — is palpable, with many hoping that a little sweat and determination might just land them front-row seats.
Reneé Rapp’s journey from Broadway ingénue to pop powerhouse has been anything but conventional. With her latest venture, she’s proving once again that she’s not afraid to break the mold — or break a sweat. For fans and fitness buffs alike, the RUNEÉ run club is more than just a challenge; it’s an invitation to be part of something bigger, one step, song, and laugh at a time.
As the miles keep ticking upward and the club continues to grow, one thing is clear: Reneé Rapp is running her own race — and she’s bringing her fans along for the ride.
