The city of Los Angeles, already a beacon for the world’s most spectacular sporting events, was electric this past week as the Los Angeles Rams clashed with the San Francisco 49ers at the magnificent SoFi Stadium. With a sold-out crowd of 70,000 fans roaring in anticipation, the stakes couldn’t have been higher for this NFC West rivalry—one of the most passionate and storied in the entire NFL. The action on the gridiron was only matched by the off-field headlines, as Rams owner Stan Kroenke made waves by purchasing nearly 1 million acres of land in New Mexico, a move that has crowned him America’s largest private landowner.
Just days before the Rams were set to travel to Chicago for a crucial playoff showdown against the Bears, Kroenke’s blockbuster land deal dominated sports business chatter. According to Land Report, the December 2025 acquisition vaulted the billionaire—already worth an estimated $26.8 billion—into the top spot on the annual list of America’s 100 largest landowners. The New Mexico purchase, spanning four counties, is the biggest land transaction in the U.S. since 2011. With this, Kroenke now owns a staggering 2.7 million acres across America and Canada, adding to his already impressive portfolio that includes the historic Waggoner Ranch in Texas, as well as properties in Montana and Nevada.
But while Kroenke’s real estate ambitions grabbed headlines, the heart of Los Angeles pulsed inside SoFi Stadium, where the Rams and 49ers delivered a game for the ages on January 16, 2026. The stadium itself, a $5.5 billion marvel completed in September 2020, stood as a testament to the city’s sporting renaissance. Built on the site of the old Hollywood Park thoroughbred racecourse, SoFi has quickly become the crown jewel of American stadiums. Its 360-degree Infinity Screen, floating high above the field, mesmerized fans with dazzling replays and a noise meter that hit 103 decibels—the sonic equivalent of a low-flying jet.
For many, the NFL’s return to Los Angeles has been transformative. After more than two decades without a team, the Rams and Chargers have reignited the city’s sporting spirit, drawing in celebrities, tech moguls, and die-hard fans alike. The Rams’ move back from St. Louis in 2016, orchestrated by Kroenke, set the stage for a new era. Since then, the team has captured the city’s imagination, culminating in their Super Bowl LVI victory over the Cincinnati Bengals at SoFi Stadium in 2022.
Yet, as the Rams prepared for their playoff journey, they faced a formidable challenge against their divisional rivals, the 49ers. The game was a rollercoaster from the outset. San Francisco came out firing, racing to a 14-0 lead and silencing the home crowd—at least temporarily. The rivalry between these two franchises is legendary, with generations of fans on both sides fueling the intensity. In the stands, families decked in scarlet 49ers jerseys mingled with blue-and-gold Rams supporters, creating a patchwork of color and emotion that only heightened the spectacle.
"We got our second-stringers out there today. I will be happy if we keep it respectable," confessed Gerard, a lifelong 49ers fan who had traveled five hours down Highway 101 to witness the clash. His words proved prophetic as the 49ers, led by backup quarterback Mac Jones, managed to hold their own against a Rams squad hungry for redemption after a tough Wild Card win over the Carolina Panthers earlier that week. The Rams had suffered a significant injury in that victory, adding another layer of adversity to their campaign.
As the game progressed, the Rams clawed their way back. By halftime, the 49ers led 17-7, but Los Angeles refused to quit. The crowd’s energy surged with every Rams drive, and the stadium’s Infinity Screen kept the decibel levels sky-high. On the field, every play was contested with ferocity. The Rams, guilty of early fumbles, found their rhythm late and managed to tie the game at 23-all with a clutch field goal as regulation expired. The tension was palpable—overtime beckoned, and the stakes couldn’t have been higher.
In the extra period, 49ers kicker Eddy Pineiro delivered under pressure, nailing a 49-yard attempt that caromed in off the left post to give San Francisco a 26-23 lead. The Rams, undaunted, mounted a final drive, pushing all the way to the 11-yard line. With the game on the line, they eschewed a short field goal that would have tied the contest, opting instead for a bold run at victory. But the 49ers’ defense stood tall, stopping Kyren Williams short of the end zone and sealing an improbable win for the visitors. The 49ers’ faithful erupted, their jubilation echoing through the cavernous stadium.
"If you can't play the perfect game, you need a bit of luck," Gerard exclaimed, his voice hoarse from cheering. The sentiment captured the essence of the NFL—where preparation meets opportunity, and sometimes, fate intervenes.
SoFi Stadium, already a landmark for NFL fans, is poised to take on an even greater global role in the coming years. In June 2026, it will transform into a soccer venue for eight FIFA World Cup matches, including the USA’s tournament opener. The following year, Super Bowl LXI will return to Los Angeles, and in 2028, the stadium will host the opening ceremony of the Summer Olympics before being reconfigured into the world’s largest swimming venue.
Meanwhile, the Rams’ season is far from over. With a playoff date looming at Chicago’s Soldier Field against the Bears, the team faces another tough test—this time in freezing Midwest conditions with weather warnings in effect. A win would set up a tantalizing NFC Championship showdown against either the Seattle Seahawks or the very same 49ers who just handed them an overtime heartbreak.
Off the field, Stan Kroenke’s land empire continues to expand, but his ambitions for the Rams remain firmly focused on football glory. As Los Angeles cements its place as America’s ultimate sports destination, the Rams, their owner, and their fans are determined to make every moment count—on the field and beyond.