PrizePicks Shakes Up DFS With Hot NBA Picks And Bold New Ad Campaign

The world of daily fantasy sports (DFS) is buzzing with excitement this January, as PrizePicks continues to make waves with innovative promotions, strategic advertising moves, and standout NBA player projections. As the football postseason heats up and NBA action reaches a fever pitch, PrizePicks is seizing the moment with lucrative bonuses, creative commercials, and a commitment to both compliance and user experience. For fans and fantasy players alike, it’s a compelling time to get in on the action.

On January 15, 2026, PrizePicks rolled out a particularly enticing DFS slate, zeroing in on two perimeter scorers who are primed for big performances: Naji Marshall and Anfernee Simons. The Dallas wing, Marshall, has been on a tear lately, eclipsing the 20-point mark in consecutive games—scoring 24 against Denver and 22 versus Brooklyn. With the market slow to adjust to his hot streak, PrizePicks set his projection at more than 19.5 points for his upcoming matchup against the Utah Jazz. The Jazz, ranked 17th in defense against small forwards and allowing nearly 20 points per game to the position, present a favorable opportunity for Marshall to keep rolling. His recent uptick in shot attempts and confidence attacking the rim make this prop a standout pick for DFS enthusiasts.

Meanwhile, Boston’s Anfernee Simons is also drawing attention for his scoring prowess. Projected at more than 12.5 points, Simons is averaging 13.5 points per game this season and has topped the 13-point mark in three of his last five outings. The matchup against the Miami Heat promises to be a high-octane affair, with both teams ranking in the top five for shot attempts per game this month. This fast-paced environment is tailor-made for a “microwave” scorer like Simons, who thrives when the tempo picks up and defenses are stretched. DFS players are eyeing this prop as another value opportunity, expecting Simons to capitalize on the open looks and volume shooting.

But it’s not just sharp NBA projections that have PrizePicks in the spotlight. The company is also making headlines off the court with a fresh approach to sports advertising. On January 16, 2026, PrizePicks unveiled a new commercial campaign starring NFL legend Marshawn Lynch and comedian Adam Devine. Developed in collaboration with the agency Preacher, the campaign tackles a growing concern among sports fans: ad overload. As the January football playoffs bring a flood of promotional gimmicks, PrizePicks’ Chief Marketing Officer Mike Quigley explained, “This spot is about cutting through that clutter, having a little fun with the industry, and keeping the focus on what our players really care about during the playoffs.”

The commercial cleverly places Lynch and Devine in a hectic studio filled with the trappings of past advertising excess. With trademark humor, the duo sidesteps the noise, instead highlighting PrizePicks’ user-friendly platform and its core features: Daily Fantasy Sports Player Picks and the all-new prediction markets with Team Picks. These offerings, all accessible through a single streamlined app, are designed to enhance the sports experience for fans who crave simplicity and excitement over empty hype.

PrizePicks isn’t stopping at clever marketing. The company continues to innovate on the product side, rolling out features like The Feed and Early Exit to further engage users during the intense football postseason. The Feed offers real-time updates and insights, while Early Exit provides flexibility for users looking to adjust their plays mid-game. These additions reinforce PrizePicks’ reputation as an industry leader, always seeking new ways to elevate the fantasy sports experience.

Behind the scenes, PrizePicks is also making strides in regulatory compliance and responsible gaming. In 2025, the company became the first fantasy sports operator to earn iCAP accreditation from the National Council on Problem Gambling (NCPG). This achievement underscores a commitment to integrity and player safety as PrizePicks expands its reach across more than 45 jurisdictions. Headquartered in Atlanta, Georgia, PrizePicks is now recognized as a premier sports entertainment provider, offering innovative, skill-based fantasy games to fans nationwide.

For those looking to jump into the action, the promotions on offer are hard to beat. On January 15, 2026, PrizePicks promoted two major sign-up bonuses. The first, available with promo code ALARM, gives new users an instant $50 bonus with just a $5 play—guaranteed, win or lose. This offer is designed to help new players build their bankroll and experience the thrill of DFS right away. According to the promotion, “Simply create your account, enter promo code ALARM, and make a $5 play to claim your $50 bonus. There are no deposit match hassles, just instant value.”

In parallel, PrizePicks offered another exclusive deal with promo code ROTOWIRE100, granting new users $50 in Lineups instantly after submitting their first $5 lineup. This bonus, available in all 50 states (with some age restrictions), is promoted as one of the best DFS bonuses on the market. The terms are straightforward: users must be at least 18 years old (or older in certain states), and the bonus is awarded instantly after the first $5 lineup is played. While the bonus Lineups cannot be withdrawn as cash, they provide ample opportunity for users to explore the platform and build additional entries across a wide range of sports.

PrizePicks’ legal footprint is expansive, with Player Picks available in 35 U.S. states, the District of Columbia, and parts of Canada, while Team Picks are accessible in 15 states. The platform covers more than 25 sports and leagues, including the NFL, NBA, MLB, NHL, soccer, UFC, esports, golf, tennis, NASCAR, and more. Users can choose between Power Play—where all picks must hit for the full payout—and Flex Play, which allows for some misses with reduced payouts. The platform’s “Reboot” feature even provides injury protection for certain picks, voiding entries if a player exits early due to injury.

Banking on PrizePicks is flexible, with support for credit and debit cards, online banking, PayPal, Venmo, and Apple Pay. Withdrawals are typically processed quickly, with most experienced users seeing funds instantly, while first-time or reviewed requests may take a bit longer due to security checks.

As the sports calendar ramps up with NBA and football playoff action, PrizePicks is positioning itself as the go-to destination for fantasy players seeking value, excitement, and a user-first experience. With hot NBA projections, creative advertising that cuts through the noise, and industry-leading compliance standards, PrizePicks is proving that it’s possible to deliver both fun and integrity in the fast-moving world of daily fantasy sports.

With the latest promos, innovative features, and a focus on what truly matters to fans, PrizePicks is making January 2026 a month to remember for sports enthusiasts everywhere.