With Vietnamese Women’s Day fast approaching on October 20, 2025, gift-giving trends across Vietnam are taking a refreshingly practical and heartfelt turn. Gone are the days when only lavish or expensive presents would do. Instead, this year’s most popular gifts are those that blend usefulness, emotional significance, and a splash of creative flair—echoing a wider cultural shift toward sustainability and genuine connection.
According to reports from Nguoi Dua Tin and Quan Doi Nhan Dan, the 2025 season is seeing a marked preference for gifts that convey love, care, and understanding, rather than mere material value. The message is clear: a meaningful present doesn’t have to be costly or extravagant. “The most meaningful gift is the one that comes from the heart, showing care and thoughtfulness,” as Nguoi Dua Tin puts it. This sentiment is resonating with both givers and recipients, who are increasingly seeking items that improve daily life or nurture well-being.
Health care devices and smart home appliances are leading the pack. Smartwatches—such as the Huawei Watch GT 6 and Xiaomi Watch S4 41mm—are among the top picks for wives and partners, combining health monitoring with a touch of style. Massage devices like the Philips PPM3522, Breo Foot 3, and the Philips PPM7325 are also in high demand, offering a way to help mothers, wives, and teachers relax and unwind after a long day. Blood pressure monitors such as the Microlife A5 BP 3GC1-5F and the Microlife 3NV1-3E are practical gifts that show genuine concern for loved ones’ health. Even kitchen gadgets like the JoYoung JHSB-602 1.5L nut milk maker and Bear DJJ-D06X3 are making the list, allowing recipients to prepare nutritious drinks quickly and conveniently.
Modern technology is also getting a starring role. Air purifiers—including the Smartmi Air Purifier R1, Levoit Core 300, and LG Puricare 360 Hit AS60GHWG0—are being chosen for their ability to filter fine dust and reduce allergies, making them especially appealing for families living in urban environments. Robot vacuum cleaners from Dreame and Ecovacs, as well as air fryers like the Tefal Dual Easy Fry & Grill and Xiaomi Smart Air Fryer, are prized for their ability to ease household chores and promote healthier lifestyles.
But it’s not all about gadgets and appliances. Artistic and sentimental gifts are also enjoying a renaissance. Digital photo frames with WiFi connectivity allow families to display cherished memories in a modern way, while smart lamps from the Baseus Smart Eye Series and Baseus Magnetic Stepless Dimming Charging Pro bring both style and functionality to any room. The focus, according to Nguoi Dua Tin, is on gifts that “carry emotional value or bring unexpected joy.”
Personalization is another key trend this year. Gift-givers are increasingly opting for presents that reflect the recipient’s personality, hobbies, or daily routines. Whether it’s a custom-engraved piece of jewelry, a favorite book, or a gadget tailored to someone’s lifestyle, the goal is to make the gift truly unique and memorable.
Supermarkets and retailers are not missing out on the action. Quan Doi Nhan Dan reports that Saigon Co.op supermarkets in Ho Chi Minh City have seen a surge in demand for “green” and practical gifts. Fresh vegetable bouquets, beautifully wrapped fruit baskets, and health care gift sets have become the go-to choices for many consumers. These gifts not only promote healthy living but also align with the growing movement toward sustainability and responsible consumption. “I think a gift is not just for giving, but also for spreading sincere care,” said Phan Trong Nhan, a local shopper. “I chose these gifts for my mother and wife, so we can all aim for a healthy lifestyle together.”
The appeal of these eco-friendly options is clear. On October 19, 2025, Saigon Co.op will be giving away 2,500 free bouquets made from fresh vegetables—a creative and environmentally conscious alternative to traditional floral arrangements. These bouquets are designed to be both beautiful and meaningful, sending a message of sustainable living that’s especially popular with young people and modern families. The supermarket system is also organizing a chain of gratitude events, with discounts up to 50%, reward points, and e-vouchers for female customers. Personalized gift sets and green products are front and center, reflecting a broader commitment to social responsibility and community well-being.
Other major retailers—such as Giga Mall, Lotte Mart, Aeon Mall, and Satramart—are also rolling out special promotions aimed at homemakers and families. Essential consumer goods, fresh fruit, and flowers are among the most sought-after gifts. The market for flowers, in particular, is booming as the holiday draws near. Alongside fresh bouquets, shoppers are snapping up long-lasting alternatives like wax flowers and hand-knitted bouquets. These options are not only beautiful and unique but also offer a more personalized and environmentally friendly choice for those seeking something a bit different.
What’s driving this shift? According to Quan Doi Nhan Dan, the 2025 October 20 gift market has grown by 10-15% compared to the same period in 2024, underscoring a renewed enthusiasm for thoughtful, functional gifts. The focus on practicality, sustainability, and emotional connection is apparent not just in the products themselves but in the way they are presented and received. Thoughtful packaging, warm greeting cards, and attention to detail all contribute to making these gifts feel special and memorable.
Retailers are also paying close attention to the needs of middle-aged and older recipients. Products that are easy to use, with simple designs and straightforward features, are being prioritized. As Nguoi Dua Tin advises, “Choose gifts that can be used regularly, such as technology products, health care devices, or household support items. Prioritize products with simple designs and easy-to-understand operations, especially for middle-aged users.”
Underlying all these trends is a deep appreciation for the role women play in families and society. As the holiday coincides with a weekend this year, the atmosphere in stores and markets is especially lively, with families coming together to choose gifts that express gratitude and affection. The message, echoed by both retailers and consumers, is that the best gifts are those that foster connection, promote well-being, and carry lasting meaning.
So, whether it’s a smartwatch, a bouquet of fresh vegetables, a robot vacuum, or a hand-crafted photo frame, the true value of a Women’s Day gift in 2025 lies not in its price tag, but in the love and intention behind it. As the holiday draws near, these thoughtful choices are helping Vietnamese families celebrate the women in their lives in ways that are both modern and deeply meaningful.
