The countdown is nearly over: Super Bowl LX is landing in Santa Clara, California, and millions of fans around the world are poised for a weekend brimming with football, star-studded performances, and digital innovation. The New England Patriots and the Seattle Seahawks, two franchises with storied histories and passionate fanbases, are set to clash at Levi’s Stadium on Sunday, February 8, 2026. But this year, the excitement isn’t just limited to the gridiron—YouTube, streaming platforms, and a celebrity-packed flag football game have turned the entire weekend into a sports and entertainment spectacle.
The action begins on Saturday, February 7, with a unique pre-Super Bowl event: the Super Bowl LX Flag Football Game, broadcast live at 7:00 PM PT (10:00 PM ET) exclusively on the Official NFL YouTube Channel. It’s not your average warm-up act. This celebrity showdown features team captains J Balvin, the global music icon, and comedian Druski, each flanked by legendary quarterbacks Cam Newton and Michael Vick. Coaching duties fall to Deion “Coach Prime” Sanders, whose larger-than-life presence is sure to add flair and tactical firepower. The roster is a who’s who of internet and entertainment stars—Benson Boone, Deestroying, Jesser, Pierson Wodzynski, Kane Brown, Ross Smith, Diana Flores, and Ashlea Klam—collectively boasting a staggering 75 million subscribers across platforms. Kay Adams and Andrew Hawkins will keep viewers engaged from the broadcast booth, promising sharp analysis and plenty of laughs.
If last year’s record six million live viewers are any indication, this clash of NFL legends and digital creators will be a can’t-miss event. For those who want a more personalized experience, creator-led simulcasts will be available on the channels of Deestroying, Jesser, and Pierson Wodzynski. The stage is set at San Francisco’s Moscone Center, and with such a diverse and energetic lineup, the flag football game is more than just a warm-up—it’s a celebration of the sport’s expanding digital footprint.
But the main event—Super Bowl LX—takes center stage on Sunday, February 8. Kickoff is scheduled for 6:30 PM ET (3:30 PM PT) at Levi’s Stadium, the home of the San Francisco 49ers, which is hosting its second Super Bowl after first welcoming the event in 2016. This year’s matchup sees the AFC champion New England Patriots squaring off against the NFC champion Seattle Seahawks. The Seahawks enter the game as 4.5-point favorites, according to the latest odds, but in a contest of this magnitude, anything can happen. With millions of fans already making their final preparations, anticipation is at a fever pitch.
For those tuning in from home—or on the go—there are more ways than ever to catch every second of the action. NBC holds the broadcast rights, with Mike Tirico providing play-by-play and Cris Collinsworth offering expert analysis. Spanish-language coverage will be available via Telemundo. Streaming options abound: Peacock, DirecTV, NFL+, YouTube TV, Hulu + Live TV, and Sling TV all have the game on tap. Notably, YouTube TV subscribers with the 4K Plus add-on can enjoy the Super Bowl in Ultra High Definition, making every pass, tackle, and touchdown as crisp as it gets.
For those seeking free viewing options, DirecTV and Hulu + Live TV are offering trial periods, while Walmart+ and Instacart+ subscribers can access Peacock Premium at no additional cost. This democratization of access reflects the broader trend of sports content moving beyond traditional cable, meeting fans wherever they are—on smart TVs, tablets, or smartphones.
While the football promises to be electrifying, the entertainment lineup is equally impressive. The halftime show is set to be headlined by Bad Bunny, the world’s most-streamed artist, bringing his signature energy and global appeal to the Levi’s Stadium stage. The halftime spectacle is expected to begin after the second quarter, likely between 8:00 and 8:30 PM ET. Green Day, rock icons in their own right, will kick off the festivities with a pre-game performance at 6:00 PM ET. The National Anthem will be sung by Charlie Puth, while Brandi Carlile is scheduled to perform “America the Beautiful,” and Grammy winner Coco Jones will deliver “Lift Every Voice and Sing.” The combination of musical talent and football drama is sure to keep viewers glued to their screens from start to finish.
Off the field, YouTube TV is making a splash of its own. For the third consecutive year, the service has been ranked #1 in Customer Satisfaction for Live TV Streaming by J.D. Power (2023–2025). This year’s Super Bowl ad from YouTube TV features an all-star cast—Jason and Kylie Kelce, celebrated chef Gordon Ramsay, NFL star Christian McCaffrey, magician David Blaine, and Olympic gold medalist Sarah Hughes. The commercial playfully asks, “Why settle for a mediocre ‘meh’ TV experience when you can have the best?” From quirky “meh-nu” items to offbeat “meh-gic” tricks, the ad underscores the importance of a top-notch viewing experience for the world’s biggest sporting moments.
The NFL’s partnership with YouTube and the rise of creator-driven content are also on display this weekend. The league’s embrace of digital platforms has fueled a new era of fan engagement, as highlighted in the latest Culture & Trends Report. Whether it’s the flag football game’s viral moments or behind-the-scenes vlogs from creators, the Super Bowl weekend is as much about community and culture as it is about competition.
As kickoff approaches, both the Patriots and Seahawks are making their final preparations in Santa Clara. The Patriots, perennial contenders with a knack for drama, are looking to reclaim Super Bowl glory. The Seahawks, with their dynamic roster and strong season, are eager to prove the oddsmakers right and bring another Lombardi Trophy to Seattle. With the eyes of the world watching, every play, decision, and moment will be magnified.
Levi’s Stadium, already steeped in Super Bowl lore from its 2016 debut, is ready to host another chapter in NFL history. The stadium’s state-of-the-art facilities and Bay Area backdrop provide a fitting stage for both football and entertainment’s biggest night. And with the convergence of live TV, streaming, and social media, fans have more ways than ever to be part of the action—whether they’re in the stands, on their couches, or watching from halfway around the globe.
From the glitz of the celebrity flag football game to the high-stakes battle for NFL supremacy, Super Bowl LX weekend is shaping up to be an unforgettable celebration of sport, music, and innovation. Whether you’re rooting for the Patriots, the Seahawks, or just tuning in for the spectacle, one thing’s certain: all eyes are on Santa Clara, and the stage is set for an epic showdown.
With anticipation mounting and the world watching, all that’s left is the opening kickoff. Levi’s Stadium is ready, the teams are set, and the Super Bowl LX weekend is officially underway.