On October 6, 2025, the usually bustling world of Paris Fashion Week got an extra jolt of excitement when South Korean actor Noh Yoon-seo and Annie (real name Moon Seo-yoon), a member of the up-and-coming co-ed group All Day Project, made a striking appearance together. The two, both dressed in chic black ensembles, turned heads not just for their style but for the powerful statement of their joint presence at the high-profile event hosted by luxury brand Balenciaga.
Noh Yoon-seo, already a familiar face to K-drama and film fans, took to social media to share a series of photos that quickly caught fire across Korean entertainment news outlets. According to OSEN, the actor posted multiple snapshots on his SNS, including images from the Balenciaga show and a close-up of a new perfume brand product, aptly named "Annie" after his companion at the event. The post also featured a handwritten letter, offering a personal touch that resonated with fans and followers.
But what truly set the internet abuzz was the visible camaraderie between Noh and Annie. The two posed side by side, exuding a relaxed yet sophisticated aura that many described as the meeting of two rising stars. Annie, for her part, didn’t miss the chance to reciprocate. She shared the same photos on her official SNS account, adding a black heart emoji—a subtle nod to their coordinated outfits and perhaps a wink to their growing friendship. As OSEN reported, this gesture only fueled more speculation and admiration from fans, who were quick to comment on the duo’s undeniable chemistry.
While Annie is still considered a rookie in the music industry, her background has made her a figure of public fascination. She is the granddaughter of Lee Myung-hee, the matriarch of South Korea’s Shinsegae Group, and the eldest daughter of Jung Yoo-kyung, Shinsegae’s president. Her uncle, Jung Yong-jin, is also a prominent business leader. This connection to one of Korea’s most influential chaebol families has added an extra layer of intrigue to her every public appearance, especially when paired with a star like Noh Yoon-seo.
According to OSEN and corroborated by several entertainment outlets, the launch event for the "Annie" perfume was more than just a marketing affair. Noh Yoon-seo’s involvement went beyond mere attendance; he actively participated in the unveiling, sharing both the product and his handwritten message with his audience. The event, held in the heart of Paris, seemed designed to bridge the worlds of K-pop, high fashion, and luxury branding—a confluence that’s increasingly common as Korean celebrities continue to gain global influence.
Fans and fashion insiders alike took to social media to comment on the significance of the moment. As reported by OSEN, some described it as "the meeting of the trendsetters," while others marveled at Annie’s rapid ascent, noting that even as a newcomer, she was already rubbing shoulders with established stars and attending exclusive international events. The buzz wasn’t just about star power, though. The collaboration between a rising idol and a popular actor at such a globally recognized event highlighted the growing synergy between Korea’s entertainment and luxury sectors.
It’s worth noting that Noh Yoon-seo is currently preparing for another major milestone in his career: the release of the new Netflix series "Donggop." According to multiple reports, the actor has been hard at work on the project, which is slated to premiere next year. The anticipation around "Donggop" has been building steadily, with fans eager to see Noh take on a new role that promises to showcase his range and depth as a performer.
The timing of the perfume launch and the Paris Fashion Week appearance couldn’t have been more fortuitous. With the world’s eyes on Paris and the global fashion elite in attendance, the event provided an ideal stage for both Noh and Annie to expand their international profiles. For Annie, in particular, the exposure is invaluable as she seeks to establish herself as more than just a member of a famous family. Her participation in All Day Project, a co-ed group that’s making waves despite its newcomer status, and her presence at such a high-caliber event, signal her intent to carve out her own identity in the entertainment world.
Meanwhile, Noh Yoon-seo’s decision to highlight the "Annie" perfume on his SNS—complete with a handwritten note—demonstrates a savvy understanding of fan engagement and personal branding. Social media has become an essential tool for celebrities to connect directly with their audiences, and Noh’s posts were met with an outpouring of support and curiosity. The inclusion of a handwritten letter, in particular, struck a chord with fans who appreciate a more intimate, personal touch amidst the often-polished world of celebrity endorsements.
According to OSEN, the photos and the story behind them quickly became a trending topic, with fans dissecting every detail—from the choice of outfits to the subtle signals of friendship and collaboration. The black heart emoji shared by Annie, for instance, was interpreted as a sign of mutual respect and perhaps even a hint at future joint projects. While neither Noh nor Annie has confirmed any plans beyond their recent collaboration, the buzz surrounding their appearance suggests that audiences would welcome more from this dynamic duo.
As the dust settles from Paris Fashion Week, one thing is clear: the intersection of entertainment, fashion, and business in Korea is only growing stronger. With figures like Noh Yoon-seo and Annie at the forefront, the boundaries between these worlds are becoming increasingly blurred. Their recent appearance in Paris serves as a vivid example of how Korean celebrities are not just participating in global culture—they’re helping to shape it.
For now, fans will have to wait and see what comes next for both stars. With Noh Yoon-seo’s Netflix series on the horizon and Annie’s continued rise in the music and fashion scenes, the future looks bright—and, if their Paris rendezvous is any indication, full of surprises.
