National Pie Day Sparks Sweet Deals And Festivities

On January 23, 2026, dessert lovers across the United States have a delicious reason to celebrate: National Pie Day. While it may not be as widely recognized as some other food holidays, this annual event has become a cherished occasion for bakeries, restaurants, and pie aficionados from coast to coast. From the bustling town of Round Top, Texas, to small communities in Connecticut and Oregon, businesses are rolling out inventive flavors, special promotions, and community events to mark the day. And let’s be honest—who could resist a good slice of pie, especially when there are deals to be had?

At the heart of this year’s festivities is Royer’s Pie Haven in Round Top, Texas. According to KBTX, the beloved bakery is pulling out all the stops for National Pie Day, unveiling two new limited-time creations: a Chocolate Cherry Pie with a chocolate crust and luscious cherry filling, and a King Cake Pie that’s part cheesecake, part king cake, and comes complete with a tiny Jesus figurine hidden inside. Owner Tara Royer Steele, always enthusiastic about her craft, shared her excitement: “It’s National Pie Day! So that means we get to celebrate pie on this specific day, which I think every day should be pie day.”

Both new pies are available in-store and can be shipped nationwide, ensuring that pie fans everywhere can get a taste of the celebration. But Royer’s isn’t stopping at just new flavors. The bakery is hosting a book signing with Tara Royer Steele herself, featuring her book, Keep Your Fork, There’s Pie! from 2 to 4 p.m. And for those looking for a bit of extra fun, there’s the cleverly named “hapPIE hour” from 4 to 6 p.m., where customers can enjoy free espresso martinis. If sampling is more your speed, Royer’s offers a pie flight—a sampler of six different pie slices, ranging from sweet and salty to red velvet Oreo, all served with Texas’s iconic Blue Bell ice cream.

But the festivities aren’t confined to Texas. Across the country, bakeries, orchards, and restaurants are getting in on the action. According to Merca2.0, Lyman Orchards in Connecticut is offering a buy-one-get-one-free deal on select pies, along with in-store tastings so customers can sample before they buy. Lauretta Jean’s Pie Bakery in Oregon is celebrating with special pricing on individual slices during certain hours—think of it as a pie lover’s happy hour. Meanwhile, The Barn Restaurant is offering discounts on pie slices when diners purchase a main dish, making it the perfect way to end a meal on a sweet note.

Family-run businesses are also joining in. Miller Family Orchard is rewarding its loyal customers by rolling out pie loyalty cards on January 23. Each pie purchase throughout 2026 earns a stamp, and once the card is filled, it can be redeemed for a free pie—a tasty incentive to keep coming back for more. And let’s not forget the countless local bakeries and independent shops in towns and cities nationwide. Many are launching exclusive promotions, offering discounted slices, special pricing on whole pies, or bonus items for those who just can’t stop at one.

In Johnson City, Tennessee, Buttermilk Sky Pie Shop is putting its own spin on the holiday. As reported by WJHL, owner Lee Acres is welcoming customers with a buy one, get one free deal on their popular four-inch pies. The shop is known for making pies fresh from scratch, and National Pie Day is the perfect opportunity for new and returning customers to sample their most beloved flavors. Acres takes pride in the craft, inviting pie enthusiasts to see the baking process up close and learn what makes their pies a local favorite.

So, how did National Pie Day come to be such a big deal? As Merca2.0 explains, the holiday originated in the United States as a tribute to pie—a dessert with European roots that has become a symbol of American home cooking, family gatherings, and celebration. January 23 was chosen to highlight the importance of pie in the nation’s culinary identity and to honor the creativity of bakers and cooks who keep the tradition alive. While the day isn’t an official holiday, it’s eagerly anticipated by those who appreciate the simple pleasure of a well-made pie.

Celebrations vary depending on where you are. Some families use the day as an excuse to bring home a whole pie and share it with loved ones. Others make a point of visiting local bakeries in search of exclusive flavors or deals crafted just for the occasion. In certain communities, tastings, baking-themed events, and even charity galas are organized to bring people together over dessert.

Speaking of charity, Royer’s Pie Haven is also using the occasion to give back. Tara Royer Steele announced a special event called the “Fiesta of Grace,” a charity gala scheduled for January 31 at the Fireman’s Training Center. The evening will feature dinner, a mariachi band, and live and silent auctions, all to benefit Gathering Grace—a local organization that feeds the community every Monday night in Brenham and surrounding areas. Tickets are available at gatheringgrace.org, giving pie fans another reason to celebrate and support a good cause.

Of course, while artisan bakeries and local shops are at the heart of National Pie Day, the commercial market plays its part as well. Sara Lee remains one of the most popular and widely recognized pie brands in the United States, with classic flavors like apple, cherry, and pumpkin available in supermarkets across the country. Yet, as Merca2.0 notes, many Americans still prefer the taste and tradition of pies made by hand, using recipes passed down through generations and ingredients sourced from local farms.

So, what’s the secret to the enduring appeal of pie? Maybe it’s the nostalgia—a slice of pie can evoke memories of family gatherings, holiday feasts, or childhood treats. Maybe it’s the variety: from fruit-filled classics to rich chocolate creations and quirky mash-ups like King Cake Pie, there’s a flavor for every palate. Or maybe it’s simply the joy of sharing something sweet with friends and neighbors, especially on a day dedicated to celebrating one of America’s favorite desserts.

Whatever the reason, National Pie Day 2026 is shaping up to be a memorable one. With new flavors, special deals, and community events happening from Texas to Tennessee and beyond, there’s never been a better excuse to indulge in a slice (or two) of pie. As Tara Royer Steele put it, every day might not be pie day—but on January 23, it certainly feels like it should be.