After months of relative quiet, the world of cryptocurrency is buzzing again—this time, with a renewed fascination for memecoins. According to the latest Google Trends data, as of September 3, 2025, the search volume for the term "memecoin" has jumped to 57 points on a scale of 0 to 100. While this marks the highest level in months, it’s still a far cry from the feverish peak seen back in January, when the TRUMP-meme coin sent the market into overdrive and ultimately, into turmoil.
So, what’s fueling this comeback? And is it a cautious return, or the beginning of another wild ride? As reported by Newsbit, analysts see the current uptick as a sign that retail investors—the everyday folks, not the institutional giants—are dipping their toes back into the meme coin market. "Google Trends is often used as an indicator for retail investors," Newsbit notes, with a score of 100 representing maximum popularity. The current score of 57 suggests a visible revival of sentiment, even if it’s not quite the mania of earlier this year.
But there’s a twist in the story this time around. Unlike the previous cycle, when social media platforms like Twitter were ablaze with influencers hyping every new meme coin, the current rise in Google searches hasn’t been matched by a similar surge in online chatter. Large Twitter accounts and influencers are promoting fewer new projects, which, according to analysts, might actually be a good thing. As Newsbit puts it, "Excessive promotional campaigns often lead to rapid spikes followed by crashes. Now, the market can develop more calmly."
This more measured atmosphere is a stark contrast to January’s frenzy, when the TRUMP-token launch drove the memecoin market to record heights—only for it all to come tumbling down. According to Crypto Insiders, the aftermath was brutal: over 800,000 investors lost a staggering 1.7 billion euros, and the LIBRA-memecoin, associated with Argentine President Javier Milei, shed 3.7 billion euros in market value within just a few hours. The TRUMP-memecoin didn’t just fuel the boom; it played a key role in the bust, with dozens of insiders allegedly profiting while retail investors bore the brunt of the losses.
Despite these high-profile scandals, memecoins never truly disappeared. As Crypto Insiders explains, the sector has continued to evolve, becoming more organized and sophisticated. "A difference with early 2025 is that the memecoin market is now better organized. There are more tools available for trading these tokens, giving investors more options than just 'buy and hope,'" the publication reports. The combined value of all memecoins currently sits around 60 billion euros, with Dogecoin—once a joke—remaining the undisputed leader at over 27 billion euros.
What’s perhaps most intriguing about the current revival is the infrastructure supporting it. Analysts interviewed by Newsbit highlight that launchpads, decentralized exchanges, and other advanced tools make it easier than ever for newcomers to get involved. This, they argue, reduces the risk of panic-driven crashes that plagued previous cycles. "The infrastructure is much more mature, making it easier to enter the market and lessening the chance of panic waves," Newsbit observes.
Of course, not all memecoins are created equal. While established names like DOGE and SHIB have historically benefited from surging interest, new projects are also gaining traction—sometimes at lightning speed. Among the most talked-about contenders this season are Wall Street Pepe ($WEPE), Maxi Doge ($MAXI), and Pepenode ($PEPENODE).
Wall Street Pepe stands out for its dual-chain mechanism and aggressive token burn strategy. Launched on Ethereum and recently migrated to Solana, the project burned 500 million tokens on Ethereum in just 24 hours, with the total now surpassing 1 billion tokens destroyed. This approach is designed to keep the supply balanced and maintain a hard cap of 200 billion tokens. According to Newsbit, "Wall Street Pepe has cleverly linked every ETH purchase to an immediate token burn, and every SOL purchase to a planned burn at the Token Generation Event." Beyond its technical innovations, Wall Street Pepe has responded to community requests by launching an NFT project, distributing 5,000 NFTs across partners, rewards, and collaborations. The token’s community-driven ethos and features like exclusive Alpha Calls—trading insights for smaller investors—have helped it carve out a loyal following.
Then there’s Maxi Doge, a new presale project branding itself as the "muscular cousin" of Dogecoin. With a focus on transparency and simplicity, Maxi Doge has already raised nearly $2 million in its presale, offering staking rewards and clear tokenomics: 5% for staking, 15% for liquidity, another 15% for development, 40% for marketing, and 25% managed in the Maxi Fund for partnerships. The project has undergone a thorough audit by leading firms, aiming to build trust among potential investors. Early adopters can stake $MAXI tokens for the highest rewards and start earning passive income from day one.
Pepenode, meanwhile, is making waves as the first "mine-to-earn" meme coin. Its gamified ecosystem features interactive dashboards, leaderboards, and real-time tracking of mining stats and rewards, all without the need for physical hardware. Instead, users build digital server rooms with virtual miner nodes and customizable features. As a proof-of-stake coin, Pepenode touts itself as environmentally friendly, with plans for future upgrades like NFTs and mobile dashboards. The project is positioning itself for long-term growth, inviting early investors to help build a robust community from the ground up.
Still, with opportunity comes risk. Every source consulted for this article—from Newsbit to Crypto Insiders—emphasizes the importance of thorough research before investing. As Newsbit cautions, "Investing in cryptocurrencies or presales carries significant risks, including the risk of losing your entire investment. Always do your own research before making investment decisions." The scars from January’s collapse are still fresh for many, and the specter of previous scandals hangs over the market.
Yet, the underlying optimism is hard to ignore. The current revival may be more subdued, but it’s underpinned by stronger infrastructure, improved investor tools, and a community that’s learning from past mistakes. Whether this signals the start of another explosive bull run—or simply a healthier, more sustainable era for memecoins—remains to be seen. But one thing’s for sure: the world is watching, and the memecoin market, for better or worse, is back in the spotlight.
