Mattel Unveils KPop Demon Hunters Toy Collection

Mattel is once again making waves in the world of licensed toys, this time with a dazzling new line inspired by one of Netflix’s biggest animated hits: KPop Demon Hunters. The company’s latest unveiling, showcased with much fanfare at Spielwarenmesse 2026, promises to bring the energy, style, and supernatural adventure of the film straight into the hands of fans of all ages. With a product rollout slated for fall 2026 and more reveals on the horizon, the toy giant is betting big on the ever-growing global phenomenon that is KPop Demon Hunters.

For those who might’ve missed the cultural tidal wave, KPop Demon Hunters isn’t just another animated flick. According to The Economic Times, Netflix’s most recent viewing report revealed the film amassed a jaw-dropping 482 million views in the second half of 2025, making it the platform’s most-watched title ever. That’s not just impressive—it’s historic. The film’s blend of K-pop, action, fantasy, and friendship, all wrapped in dazzling pop visuals, has clearly struck a chord with audiences worldwide. And now, with Mattel’s new merchandise, that excitement is about to leap off the screen and onto store shelves.

So, what exactly is on offer for eager fans? The lineup is as diverse as the film’s cast of characters. Headlining the collection is the American Girl series, featuring 18-inch dolls of Rumi, Mira, and Zoey. These dolls, each priced at $165, capture the heroines’ unique outfits, accessories, and—of course—attitudes, just as seen in the film. According to Toy Book, these dolls are available for preorder right now at AmericanGirl.com, with shipping expected in November 2026. For collectors and kids alike, this marks the first time the American Girl brand has stepped into the world of K-pop fantasy, and the anticipation is palpable.

But the American Girl dolls are just the tip of the iceberg. Mattel is rolling out a bevy of other products, each designed to let fans celebrate their favorite characters and moments. The Core Fashion Dolls—Rumi, Mira, Zoey, and Jinu—are priced at $26.99 each, offering a more accessible way to bring the magic home. For those who want a little extra flair, the Singing Fashion Dolls, featuring the trio in their iconic “Golden” performance outfits, retail for $32.39 and actually sing the hit song from the movie. There’s also the Deluxe Fashion Doll: Battle Rumi, decked out in black demon-hunting apparel and wielding her shimmering Four Tiger Sword, available for $53.99. It’s a lineup sure to make any collector’s shelf shine.

Mattel hasn’t forgotten the little ones either. The Fisher-Price Little People Collector Sets include both the HUNTR/X trio in their “Golden” attire and the Saja Boys—Jinu, Abby, Mystery, Baby, and Romance—straight from the film’s memorable “Soda Pop” stage performance. Each set is priced at $19.99, making them a perfect introduction for younger fans. As Toy Book notes, these sets are designed to capture the essence of each character, right down to their stage outfits and signature accessories.

For fans who love surprises, Mattel’s got them covered too. The For the Fans Pack Assortment, at $12.95, features mystery collectibles of beloved characters like Rumi, Mira, Zoey, Jinu, Baby, Derpy Tiger, Sussie, and even a rare chase figure—all dressed in their most iconic attire. The Hello Friend Mini Reveal Keychains, priced at $6.47, offer 13 different mystery characters, each with its own themed charm and keychain clip. It’s a treasure hunt that’s sure to keep collectors coming back for more.

And let’s not forget the action figures. Six-inch renditions of HUNTR/X and the Saja Boys, each at $21.59, allow fans to recreate the film’s most dramatic battles. There’s even a special two-pack featuring Rumi and Jinu in their finale outfits, complete with more than 18 points of articulation and accessories like Rumi’s sword and Jinu’s guitar. As Toy Book reports, these figures are designed for both play and display, capturing the dynamic poses and energy of the movie’s climactic scenes.

The fun doesn’t stop there. Mattel is also releasing a KPop Demon Hunters edition of the classic game UNO, complete with all-new artwork and a special Wild Golden Honmoon card, for just $6.49. Polly Pocket fans will find plenty to love too, with micro collectibles featuring both HUNTR/X and the Saja Boys, stored in soda can-inspired capsules and ramen cup charms. The Saja Boys 5-Pack, for example, lets kids carry their favorite heartthrobs right on their belts. These tiny takedowns are priced at $5.39, making them an easy impulse buy for fans of all ages.

Behind the scenes, Mattel’s partnership with Netflix has been key to the rapid development and rollout of this massive product line. Nick Karamanos of Mattel told Bloody Disgusting, “KPop Demon Hunters is a true global phenomenon, fueled by a passionate and fast-growing worldwide fan base. Our close partnership with Netflix allowed us to move quickly and deliver products on an incredible timeline that meets fan demand.” That speed has been evident: the first public reveal of the dolls was as early as November 6, 2025, showcasing prototypes of Rumi, Mira, and Zoey in their “Golden” outfits. Some products are already available for pre-order, while the full range is set to roll out across 2026.

Of course, much of the film’s appeal lies in its vibrant characters and all-star voice cast, which includes Arden Cho, May Hong, Ji-young Yoo, Ahn Hyo-seop, Yunjin Kim, Joel Kim Booster, Liza Koshy, Daniel Dae Kim, Ken Jeong, and Byung Hun Lee, as reported by The Economic Times. Produced by Netflix in collaboration with Sony Pictures Animation, KPop Demon Hunters weaves together action, music, and a touch of supernatural intrigue. The plot follows the K-pop supergroup HUNTR/X, who, when not performing for adoring fans, lead double lives as demon hunters. Their toughest challenge yet? Facing off against a rival boy band of demons in disguise—a storyline that’s as wild as it is entertaining.

And for those who can’t get enough, there’s even more to look forward to: a sequel is already in the works, with a tentative release date set for 2029 on Netflix. Mattel has promised additional product reveals throughout the year, ensuring that the KPop Demon Hunters phenomenon will continue to grow—and that fans will have plenty of ways to show their love.

With its combination of collectible dolls, action figures, mini surprises, and classic games, Mattel’s KPop Demon Hunters collection is set to be one of the year’s biggest toy events. For fans and collectors alike, the message is clear: the hunt is on, and the shelves are about to get a whole lot more magical.