After a record-breaking summer for ITV Studios’ flagship dating format, Love Island, the global reality TV juggernaut is making waves once again—this time on U.S. streaming platforms in a big way. Zoo 55, a division of ITV Studios, has just launched a new FAST (Free Ad-supported Streaming Television) channel called “World of Love Island,” available exclusively for American audiences on Prime Video as of September 18, 2025. This move marks a significant expansion for the franchise, which has already captivated millions across the globe and continues to ride a high following its most successful seasons to date.
The “World of Love Island” FAST channel is nothing short of a treasure trove for fans, offering over 300 hours of curated content. Viewers can binge full episodes from Love Island UK seasons three and five, as well as Love Island Australia seasons one and two. According to Variety, the deal that brought this exclusive channel to Prime Video’s FAST offering was spearheaded by Jane Dribinskaya, VP FAST & DTC Partnerships at Zoo 55. Graham Haigh, Zoo 55’s COO, expressed his enthusiasm: “Love Island continues to go from strength to strength as one of the biggest global formats. We’re delighted to be building on this with the exclusive launch of ‘World of Love Island,’ one of the most eagerly anticipated FAST channels in the U.S.”
This expansion into the FAST ecosystem comes on the heels of a summer that saw the Love Island franchise smash its own records. Stateside, Love Island USA season 7 became Peacock’s most-watched original season ever, with a staggering 18.4 billion minutes streamed over just six weeks. For context, that’s the kind of screen time most shows can only dream of. The season also clinched the title of the #1 streaming original in the U.S. during its finale week, underscoring the show’s ever-growing popularity among American viewers.
Across the Atlantic, the phenomenon was just as striking. Love Island UK season 12’s finale drew an average of 2.4 million viewers, making it the biggest finale in three years—a remarkable feat in today’s fragmented TV landscape. The series as a whole racked up 173 million total streams, an 8% increase year-on-year, according to ITV Studios. These numbers aren’t just impressive; they’re a testament to the enduring appeal of the format’s blend of romance, drama, and sun-soaked escapism.
But the Love Island brand isn’t stopping at traditional broadcast or even mainstream streaming. The “World of Love Island” channel has already been available in Nordic countries since 2023, streaming on platforms like Pluto, Samsung, and Rakuten. This international rollout demonstrates ITV Studios’ strategy of leveraging its most successful reality brand to tap into the booming FAST market—a space where demand for reality content is only growing.
Meanwhile, the franchise’s digital reach continues to expand. The dedicated Love Island YouTube channel has amassed over 470,000 subscribers, offering fans behind-the-scenes clips, best-of moments, and exclusive interviews. And for those who want even more, all completed seasons of Love Island UK and Love Island Australia remain available to stream in the U.S. on Hulu, ensuring that superfans never run out of drama, romance, or jaw-dropping recouplings.
The timing of this FAST channel launch couldn’t be better, especially as the franchise’s latest spinoff, Love Island Games season 2, premiered on Peacock on September 16, 2025, after a two-year hiatus. This spinoff shakes up the familiar formula by pitting alums from the U.S., UK, Australia, and even Malta against each other in Fiji, promising viewers a fresh dose of intrigue, missed connections, and—of course—plenty of drama. The cast features fan favorites from Love Island USA season 7 as well as international contestants, keeping the competition fierce and the stakes high.
Hosting duties for Love Island Games season 2 are in the capable hands of Ariana Madix, with Maura Higgins helming the weekly Love Island Aftersun show. Their presence has added an extra spark to the proceedings, drawing in both longtime devotees and curious newcomers. As Cosmopolitan points out, “the season includes familiar faces and new drama typical of Love Island.” And really, what would the show be without its signature blend of flirtation, heartbreak, and second chances?
The franchise’s global reach is now undeniable. With contestants from Malta joining the ranks, Love Island is proving that its particular brand of romance and reality TV spectacle knows no borders. The inclusion of international cast members not only spices up the competition but also broadens the show’s appeal, inviting viewers from different backgrounds to see themselves reflected in the villa’s sun-drenched antics.
What’s driving this meteoric rise? For one, the FAST model is reshaping how audiences consume reality TV. By making hundreds of hours of content available for free, with ads, ITV Studios is tapping into a new generation of viewers who crave flexibility and variety without the commitment of a traditional cable subscription. According to industry analysts, the success of Love Island on FAST platforms could signal a broader shift for reality TV franchises, as more producers look to ad-supported streaming as a way to grow their audiences and maximize revenue.
Yet, the heart of Love Island’s appeal remains unchanged: it’s about the thrill of romance under pressure, the unpredictability of human connection, and the universal desire to find love—or at least a good story to tell. Whether it’s the sun-dappled villas of Mallorca, the beaches of Australia, or the new competitive twists of Love Island Games, fans keep coming back for more. And with the franchise’s ever-expanding reach, there’s no shortage of opportunities for new viewers to dive in.
As the demand for reality content continues to soar, ITV Studios’ strategic moves suggest that the world of Love Island is only going to get bigger. With the launch of the “World of Love Island” FAST channel, the record-breaking success of its latest seasons, and the international flair of its newest spinoffs, the franchise stands as a testament to the enduring power of love—and a little bit of drama—to captivate audiences worldwide.
For viewers on both sides of the Atlantic, it seems the sun will keep shining on Love Island for a long time to come.
