South Korean tech powerhouse LG Electronics has inked a landmark deal to supply artificial intelligence-powered home appliances to tens of thousands of new houses built by U.S. construction giant Century Communities Inc. through 2029, according to company announcements made on September 17, 2025. The agreement marks a major step in LG’s ongoing push to expand its footprint in the American business-to-business (B2B) home appliance sector, and comes just a year after a similar arrangement with Lennar Corp., the nation’s second-largest home builder.
Under the terms of the exclusive contract, LG Electronics will deliver a suite of energy-efficient, AI-enabled appliances—including refrigerators, washing machines, dryers, dishwashers, and ovens—to new homes constructed by Century Communities across 17 states. Century Communities, ranked among the top 10 homebuilders in the United States, supplies both residential and commercial buildings to a diverse array of customers nationwide. The scale of the deal is significant, with LG set to outfit tens of thousands of homes by the end of the decade, as reported by Yonhap and corroborated by multiple industry outlets.
What sets this partnership apart isn’t just the volume, but the level of customization and technological integration. LG’s specialized team, operating under the banner of LG Pro Builder—the company’s dedicated builder sales and service organization—will tailor appliance packages to each home, factoring in everything from the structure and layout to the geographical location, climate, and even the lifestyle needs of future residents. According to LG’s press release, this approach is designed to “provide differentiated customer experiences based on the AI home platform LG ThinQ AI.”
The LG ThinQ AI platform is central to this strategy. By embedding smart technology into traditional appliances, LG aims to offer homeowners a seamless, connected living environment. The platform includes features like ThinQ Up, which allows appliances to receive new AI functions through software updates, and ThinQ Care, an integrated system for monitoring and maintaining appliance health. All products supplied under the deal will carry Energy Star certifications, underscoring the company’s commitment to energy efficiency and sustainability.
Jung Kyu-hwang, LG Electronics’ vice president and North America regional representative, emphasized the significance of the contract in a statement. “This is a meaningful achievement that once again proves the excellent performance, quality, and brand reliability of LG appliances. We will further solidify our position in the U.S. B2B home appliance market in the future.” His remarks, reported by Yonhap and other sources, reflect a broader ambition: to establish LG as the go-to supplier for large-scale residential projects in the United States, a market long dominated by domestic brands and characterized by high entry barriers.
Indeed, the B2B home appliance sector in the U.S. is not for the faint of heart. Builders and developers prioritize suppliers who can guarantee not just product excellence, but also long-term stability, durability, and robust after-sales service. According to industry analysts, once a brand proves its reliability, it can expect stable, large-scale sales through ongoing partnerships—a fact not lost on LG as it pursues deeper inroads into the market.
This latest deal builds on momentum LG has been steadily cultivating. Last year, the company signed a similar supply agreement with Lennar Corp., the second-largest builder in the U.S. That partnership marked LG’s first major foray into supplying appliances at scale to new American homes. The collaboration with Century Communities, however, is even broader in scope, given the builder’s presence across 17 states and its diverse portfolio of residential and commercial projects.
The numbers tell a compelling story. LG Electronics reported that its sales to builders in the first half of 2025 soared by more than 70% compared to the same period in 2024, reaching 2.5 times the sales figure from the first half of 2023. The company attributes this surge to its strong brand reputation, an expanded product portfolio, and a sharpened focus on sales efforts tailored specifically to the builder segment. These results, according to LG, validate its strategy of investing in dedicated sales and service teams for the builder market—a move that’s now paying dividends.
Beyond residential appliances, LG is also making notable strides in the commercial laundry sector. Earlier this year, the company began supplying its products to CSC Serviceworks, the largest commercial laundry solution provider in the United States. This followed a separate deal last year with Wash, the second-largest player in the U.S. commercial laundry market. LG plans to accelerate its growth by expanding the LG Professional line of large-capacity commercial washers and dryers to both North American and European markets before the end of 2025.
Industry watchers say that LG’s success in both the builder and commercial laundry segments is no accident. The company’s focus on integrating smart technology, energy efficiency, and customization is resonating with American builders and commercial clients alike. By offering products that not only meet but anticipate the needs of a rapidly evolving housing market, LG is positioning itself as a partner of choice for large-scale development projects.
For Century Communities, the partnership with LG brings a host of benefits. The builder can now offer its customers state-of-the-art, AI-powered appliances as standard in new homes, a value proposition that’s likely to appeal to tech-savvy buyers and environmentally conscious consumers. With LG’s Energy Star-certified products and ongoing support through the ThinQ AI ecosystem, homeowners can expect lower utility bills, greater convenience, and a future-proofed living environment.
While the financial terms of the deal have not been publicly disclosed, the implications are clear: LG is betting big on the future of smart, sustainable living in the United States. By aligning itself with top-tier builders and leveraging its expertise in AI and energy efficiency, the company is carving out a prominent role in the next generation of American homes.
As the U.S. housing market continues to evolve, partnerships like this one between LG Electronics and Century Communities could set the standard for what new homeowners expect from their living spaces. With technology advancing at a rapid pace and sustainability concerns at the forefront, the integration of AI-powered, energy-efficient appliances may soon become the norm rather than the exception. For LG, the road ahead looks busy—and bright.
