Fans of both LEGO and Pokémon have long dreamed of a collaboration between these two powerhouse brands, and as of January 12, 2026, that dream has become a reality. On this date, LEGO officially unveiled its first-ever Pokémon sets, igniting a frenzy among collectors and nostalgic gamers alike. According to Jay’s Brick Blog and Mashable, the launch features three highly anticipated sets: 72151 Eevee, 72152 Pikachu and Poké Ball, and the flagship 72153 Venusaur, Charizard, and Blastoise. Each set captures the essence of the beloved franchise, but it’s the exclusive 40892 Kanto Region Badge Collection that’s stealing the spotlight—available only as a gift with purchase for a limited time.
For many, the Pokémon badge-earning journey is a rite of passage. Whether it’s the thrill of defeating gym leaders in the original Pokémon Red, Blue, and Yellow games or the satisfaction of collecting badges in the anime, these symbols represent achievement, perseverance, and a touch of nostalgia. LEGO’s new Kanto Region Badge Collection taps directly into that well of childhood memories, offering fans a tangible way to relive their adventures in brick form.
The Kanto Region Badge Collection set, numbered 40892, is not available for direct purchase. Instead, it’s offered as a gift with purchase (GWP) when customers buy the premium 72153 Venusaur, Charizard, and Blastoise set. According to Jay’s Brick Blog, this exclusive offer runs from February 27 to March 8, 2026, or while supplies last. Mashable adds that pre-orders are already live, but allocations for the GWP have sold out in the US for pre-orders, making the launch window even more critical for fans hoping to secure this collector’s item.
So, what exactly does the Kanto Region Badge Collection include? The set contains 312 pieces and is recommended for ages 18 and up, reflecting its appeal to adult fans and seasoned collectors. Inside, builders will find brick-built versions of all eight iconic Kanto badges: Boulder, Cascade, Thunder, Rainbow, Soul, Marsh, Volcano, and Earth. These badges are displayed in a sleek, buildable case designed for maximum visual impact—perfect for showcasing on a shelf or desk. While the badge decorations are stickers, as Jay’s Brick Blog points out, the overall presentation remains striking, capturing the look and feel of the original in-game icons.
For many, the nostalgia factor is a major draw. As Jay’s Brick Blog puts it, “This is straight up Gen 1 Pokemon bait, but I am so here for it, and as someone who grinded weekends away earning these gym badges in the Pokemon TCG League, these sure take me back.” The set’s design is clearly intended to resonate with those who grew up battling through the Kanto region, whether in video games or trading card tournaments.
The main event, of course, is the trio of new Pokémon LEGO sets. The 72151 Eevee set is priced at $59.99, offering a more accessible entry point for casual fans or those on a budget. The 72152 Pikachu and Poké Ball set comes in at $199.99, while the showstopper 72153 Venusaur, Charizard, and Blastoise set commands a hefty $649.99 price tag. These sets are launching globally on February 27, 2026, with prices also listed in Australian, British, European, and Canadian currencies. For serious collectors, the premium price of the largest set is softened somewhat by the inclusion of the exclusive badge collection—if they act quickly enough.
Joseph Green, Global Shopping Editor for Mashable, notes the significance of this collaboration: “You know what really gets the people going? Lego and Pokémon. Any sort of shopping opportunity on Lego or Pokémon sends the world into a spin. There really isn’t any comparison, so now that the two juggernauts have come together in the form of three sets launching in February, you best believe that we’re hunting for every single opportunity to save.” While discounts on these sets are unlikely at launch, the free GWP is a major incentive for early buyers.
As with any exclusive offer, timing is everything. Mashable emphasizes that the supply of the Kanto Region Badge Collection is limited and tied directly to the purchase of the most expensive set. “If you purchase the Venusaur, Charizard, and Blastoise set before March 3, you’ll get the Kanto Region Badge Collection as a free gift with purchase (while supplies last).” The official LEGO site lists the eligibility window as February 27 to March 8, so buyers are encouraged to check availability and act fast. With pre-order allocations already depleted in some regions, securing this set may prove challenging for latecomers.
Beyond the hype and the collector’s appeal, the collaboration marks a significant moment in the toy industry. Both LEGO and Pokémon have dominated their respective markets for decades, and their union was perhaps inevitable. Previous fan-made projects and online petitions have demonstrated massive demand for official sets, but it’s only now, in 2026, that the brands have come together in an official capacity. The launch of these sets not only satisfies long-standing fan demand but also sets a precedent for future collaborations between major pop culture icons.
Of course, no LEGO launch would be complete without a few caveats. Some fans have expressed disappointment that the badge decorations are stickers rather than printed elements, a common gripe among adult LEGO enthusiasts who prefer more durable and display-friendly designs. However, as Jay’s Brick Blog observes, “looking at the photos, they still look great.” For most fans, the chance to own a physical set of the Kanto badges outweighs concerns over minor details.
For those eager to stay updated on the latest developments, Jay’s Brick Blog encourages readers to subscribe via email or follow on social media platforms like Google News, Facebook, Instagram, Bluesky, and YouTube. The excitement in the fan community is palpable, with collectors sharing tips and strategies for securing the coveted GWP before it disappears from shelves.
Ultimately, the launch of LEGO’s first Pokémon sets—and the exclusive Kanto Region Badge Collection—marks a watershed moment for fans and collectors. Whether you’re a lifelong Pokémon trainer, a seasoned LEGO builder, or simply someone who appreciates the nostalgia of the Kanto region, this collaboration offers something special. But with limited supply and a narrow purchase window, those hoping to display the full set of badges will need to act quickly. For now, the worlds of LEGO and Pokémon have finally merged, and fans everywhere are racing to catch them all—one brick at a time.