As the holiday countdown ticks away, a wave of last-minute shoppers is flooding both physical and virtual aisles in search of the perfect gift—without blowing their budgets. According to a recent report from the New York Post, Google search interest in “gifts under 50” has soared by a staggering 340% in the month leading up to December 20, 2025. The message is clear: consumers are determined to find thoughtful, impressive presents while keeping spending in check.
This surge in online gift hunting isn’t just a national trend—it’s acutely felt in places like Massachusetts, where WWLP-22News reports that UGG footwear has emerged as the most sought-after Christmas gift of 2025. Their data, analyzed from September through December using Keyword Planner and AI insights, reveals that UGGs have racked up an average monthly search volume of more than 4.3 million across the U.S. In Massachusetts alone, the iconic boots and slippers garnered 135,000 searches, far outpacing other contenders like the Oura Ring (49,500 searches) and Apple’s AirPods (40,500 searches).
So, what’s fueling this frenzied shopping season? According to commerce reporters at the New York Post, it’s the pressure to find “something fun, thoughtful and impressive without crossing the $50 line.” The publication’s annual gift guide, informed by Google Trends and hands-on product analysis, is designed to help shoppers cut through the noise—highlighting budget-friendly, trending gifts that don’t sacrifice quality or excitement. And with shipping deadlines looming, the clock is ticking for those hoping to beat the holiday rush.
Retailers are responding with a flurry of shipping options to accommodate procrastinators. Amazon’s deadline for Prime members is December 22, promising delivery by Christmas Eve. Walmart offers same-day delivery for orders placed by noon on December 24, while FedEx and UPS will accept last-minute packages as late as December 24 and December 23, respectively, for Christmas Eve arrival. Even Best Buy and Nordstrom have tailored their shipping cutoffs to maximize convenience, with select gifts eligible for same-day delivery or expedited arrival depending on the state.
But what exactly are shoppers snapping up in these final days? The answer, it seems, is a mix of cozy comforts, clever tech, and playful upgrades—all trending heavily online. Searches for “movie projector” have spiked 945% this year, with “home projectors” up 60%, making compact projectors a top pick for bringing the big screen home. LEGO’s Christmas Table Decoration Building Toy, priced well under $50, is another hot item, riding a wave of seasonal Google Trends momentum as families seek festive, hands-on activities for December 25.
Staying warm is also top of mind, with the Krifey Wearable Blanket Hoodie and electric blankets both charting high on search lists. According to New York Post, “searches for ‘blanket hoodie’ have been skyrocketing in the past month”—a nod to the enduring appeal of practical, comfort-focused gifts. Similarly, “cloud slippers” have reached an all-time high in popularity, offering affordable luxury for under $50.
Meanwhile, tech gifts continue to dominate, particularly those that blend wellness and connectivity. WWLP-22News highlights the Oura Ring—a smart health device that tracks sleep and activity—as a breakout star, reflecting a broader shift toward gifts that promote well-being. AirPods and smart watches round out the tech trifecta, with Massachusetts shoppers showing strong interest in the latest gadgets. Not to be outdone, Nintendo Switch accessories, such as Joy-Con and steering wheel bundles, are trending as budget-friendly alternatives to pricier gift cards, according to Google Trends data cited by the New York Post.
Fitness and recreation gifts are also having a moment. Searches for “Holdall” bags rose by more than 65% this year, as on-the-go gym enthusiasts look for practical, stylish solutions. Pickleball equipment, too, is making waves; WWLP-22News notes its rise to fourth place among popular gifts, a testament to the sport’s status as America’s fastest-growing pastime. For younger recipients, “home basketball hoop” was a breakout search in the U.S. this year, with items like the Little Tikes TotSports Adjustable Basketball Hoop flying off virtual shelves.
Beauty and self-care aren’t left out of the mix. The e.l.f. Glow Reviver Melting Lip Balm has become a budget-friendly favorite, with “elf lip balm” searches hitting record highs in the U.S. this year. Apparel remains a staple, with “sweatpants” ranking among the top five most searched gifts in 2025. One standout, the baleaf Women’s Cotton Sweatpants, has amassed more than 20,000 rave reviews on Amazon, underscoring the enduring appeal of comfort wear.
For the caffeine-obsessed, coffee gifts are hotter than ever. “Searches for ‘coffee’—plain and simple—reached an all-time high this year in the U.S.,” reports the New York Post, with “espresso cups” experiencing a seasonal spike every December. Sets like the Lareina Espresso Cups are proving to be both practical and stylish, perfect for anyone looking to elevate their morning ritual.
Other trending gifts identified by WWLP-22News in Massachusetts include digital photo frames, red light therapy devices, instant cameras, sourdough starter kits, smart mugs, smart scales, Bluetooth trackers, indoor garden kits, and styling wands. The common thread? A focus on items that blend innovation, personalization, and everyday utility—often with a tech-savvy twist.
Behind the scenes, journalists from both the New York Post and WWLP-22News emphasize their commitment to accuracy and transparency. The New York Post describes its approach as “brutally honest,” clearly labeling partnership content and updating recommendations based on current research and expert advice. WWLP-22News, meanwhile, notes that all facts in its report were gathered and fact-checked by its staff, with AI tools used only for reformatting information.
With Christmas just days away and shipping deadlines closing in, the race is on for shoppers to snag this year’s most-wanted gifts. Whether it’s a pair of UGGs, a wearable blanket hoodie, or a sleek piece of smart tech, one thing is clear: thoughtful, affordable, and on-trend presents are within reach for those willing to follow the data—and act fast.
This season’s shopping frenzy isn’t just about crossing names off a list; it’s a reflection of changing tastes, rising interest in wellness and tech, and the enduring desire to give gifts that feel both special and smart. As the final packages land on doorsteps across the country, the story of 2025’s holiday season is one of creativity, resourcefulness, and a little help from the internet’s ever-watchful eye.
