As the San Francisco 49ers geared up for their Wild Card playoff clash against the Philadelphia Eagles on January 11, 2026, all eyes weren’t just on the gridiron. Sure, the stakes were high for the Niners, who needed to overcome harsh, cold, and windy Philadelphia conditions to keep their Super Bowl dreams alive. But off the field, a different kind of spotlight shone brightly—one that fused the worlds of football and fashion in a way the NFL hadn’t quite seen before.
Kyle Juszczyk, the 49ers’ All-Pro fullback and a key figure in their offensive game plan, was set to play a crucial role in establishing the running game against the reigning champions. Yet, as much as fans and analysts discussed his ability to bulldoze through defensive lines, it’s undeniable that his fame has taken on a new dimension, largely thanks to his dynamic partner: Kristin Juszczyk.
Kristin, a graduate of Towson University and a creative force in her own right, has carved out a reputation as one of the NFL’s most buzzworthy fashion designers. Her journey into the limelight began in 2014, when she boldly reached out to Kyle on Facebook while he was playing for the Baltimore Ravens. Sparks flew, and by 2019, the couple had tied the knot, launching a partnership that would see both of their careers soar after moving to San Francisco.
While Kyle’s reputation as perhaps the best-known fullback in football is hard-earned, Kristin’s ascent in the fashion world has been nothing short of meteoric. She’s known for her quirky, handcrafted game-day outfits—many of which are made from repurposed jackets, jerseys, and other 49ers apparel. Her unique designs have gone viral time and again, catching the attention of not just fans, but also some of the NFL’s most prominent personalities.
One of the biggest moments for Kristin’s brand came during the Wild Card playoffs of the previous season, when pop superstar Taylor Swift was spotted sporting a custom Kelce/Chiefs puffer coat designed by Kristin. Swift, who had started dating Chiefs tight end Travis Kelce (a rival to Kyle’s 49ers in the 2024 Super Bowl in Las Vegas), wore the eye-catching piece at the Chiefs’ showdown with the Miami Dolphins. The image quickly set social media ablaze, and Kristin’s designs were suddenly the talk of the NFL universe.
Kristin’s client list reads like a who’s who of the sports and celebrity world. She’s crafted NFL-themed garments for Brittany Mahomes, wife of Chiefs quarterback Patrick Mahomes, and Simone Biles, the most decorated American gymnast in history who is married to Green Bay Packers safety Jonathan Owens. Each appearance by these stars in Kristin’s creations has fueled her brand’s meteoric rise.
Capitalizing on this viral popularity, Kristin launched her own clothing brand, Off Season, turning her hobby into a powerhouse business. The brand’s success reached new heights when she secured licensing deals with both the NFL and Fanatics, allowing her to use official league logos on her apparel for both men and women. The financial details of these deals remain under wraps, but the impact is clear: Kristin’s designs are now a fixture in NFL stadiums, worn by celebrities and fans alike.
As the 2024 season drew to a close, Kristin and Kyle found themselves busier than ever. While Kyle focused on pushing the 49ers toward the playoffs, Kristin was hard at work ensuring NFL stars—and their supporters—were dressed to impress for the big games. The couple’s complementary talents have made them one of professional football’s most beloved power duos, with Kyle’s hard-nosed play on the field matched by Kristin’s creative flair off it.
Their story is one of mutual support and ambition. Kristin’s Instagram, now boasting over a million followers, serves as a showcase for her latest creations and a testament to her growing influence. Before the pivotal playoff clash against the Eagles, Kristin unveiled a distinctive furry vintage jacket she had crafted for the occasion. She shared her excitement with fans, posting, “It’s time for some playoff football! Go Niners!! 🏈” on Instagram. The post quickly drew attention, including from her husband, who chimed in with an enthusiastic, “Cut it up!!” before heading into the high-stakes game.
Kristin’s ability to blend sports culture with high fashion has not only brought her personal acclaim but has also highlighted a new era for NFL fan apparel. No longer content with generic jerseys, fans and celebrities alike are turning to bespoke pieces that reflect both their team loyalty and personal style. The NFL’s willingness to license its logos for Kristin’s brand is a testament to her influence and the changing landscape of sports merchandising.
Of course, the 49ers’ fortunes on the field remain the primary focus for many. With the playoff game against the Eagles underway, the pressure is on Kyle Juszczyk and his teammates to execute their game plan and keep their championship hopes alive. In the biting Philadelphia cold, establishing the running game is paramount—a challenge tailor-made for a fullback of Juszczyk’s caliber. Yet, even as he battles in the trenches, he knows he’s got a formidable teammate cheering him on from the stands and the fashion world alike.
It’s a dynamic that’s as modern as it is heartwarming: a professional athlete and a creative entrepreneur, each excelling in their field, each amplifying the other’s success. Their journey from a chance Facebook message in Baltimore to the national stage in San Francisco is a testament to the power of partnership, perseverance, and a little bit of flair.
With the NFL playoffs in full swing and the world watching, the Juszczyks are proving that success isn’t just measured in touchdowns or sales figures—it’s about making an impact, on and off the field. As the action continues in Philadelphia, fans can be sure of one thing: whether it’s a hard-fought first down or the next viral fashion statement, the Juszczyk name will be right in the thick of it.
