As Halloween 2025 looms just around the corner, Canadians are not only dusting off their cobwebs and carving pumpkins but also flocking to Google Search for inspiration on how to make this year’s festivities extra memorable. According to a pair of reports published October 14, 2025, by Google and local media outlets, the nation’s search habits are painting a vivid picture of what’s hauntingly hot this spooky season—and it’s a fascinating blend of pop culture, nostalgia, and a craving for cozy, creative experiences both online and off.
At the top of the costume charts this year are the vibrant characters from the animated Netflix hit, KPop Demon Hunters. Google’s data reveals that Rumi, Zoey, and Jinu are among the most sought-after costumes for both adults and children, with particular attention being paid to their signature looks. Searches for “purple hair extensions,” “costume wig,” and “purple hair dye” have surged, as fans strive to nail the characters’ distinctive styles. According to NOW Toronto, “Costume ideas for characters like Rumi, Zoey, and Jinu are at the top of this year’s trending Google searches, for both adults and children.”
But it’s not just demon hunters captivating Canadians. The plush, quirky Labubu character—originally a beloved purse accessory—has leapt from fashion statements to Halloween icons. Google Search trends show Labubu is the sixth most popular costume overall and the second most popular for children in 2025. The appeal is obvious: Labubu’s fluffy, eye-catching design makes for a fun and comfortable costume, especially for kids. As Google Canada notes, “Don’t be surprised to see lots of plushy Labubu characters roaming the streets this Halloween, as the costume is popular for both kids and adults alike.”
Classic pop culture is also making a comeback. The cinematic world of Wicked is casting its spell over Canadian searchers, with Glinda costumes seeing an all-time high in popularity. In fact, searches for Glinda have doubled those for Elphaba, suggesting that the pink, sparkly good witch is this year’s clear favorite. “Canada saw an all-time high over the past month in Google searches for ‘Glinda costume,’ which was twice more popular than searches for ‘Elphaba costume,’” reports NOW Toronto. Whether it’s the allure of the sparkling dress or the resonant themes of friendship and rivalry, both adults and children are eager to step into the magical world of Oz.
Duos are also having their moment in the limelight. Thanks to the popularity of the Prime Video series The Summer I Turned Pretty, which wrapped its final season this summer, Canadians are searching for ideas to become the beloved couple Belly and Conrad. This trend is echoed in searches for another dynamic duo: Disney’s alien pet Stitch and his pink partner Angel. Their fluffy blue and pink costumes are not only adorable but also comfortable—making them a hit for pairings of all ages. As Google Canada highlights, “For duos, pairings like Belly and Conrad or Stitch and Angel are winning hearts and searches!”
Yet, Halloween 2025 isn’t just about what to wear. Canadians are extending the season’s spirit to their digital lives, with searches for “cute Halloween wallpaper” spiking by over 500% from September to October. Characters like Stitch and Hello Kitty are especially popular for those looking to bring a little adorable fright to their phone screens. Foodies, too, are getting creative, with searches for “ghost cupcakes” and “black pizza” on the rise, proving that culinary creativity can be just as spooky as any costume.
Movie buffs are turning to the classics, with Gremlins and The Exorcist trending in search queries as Canadians look to set the mood with some tried-and-true cinematic scares. These films, long staples of Halloween marathons, are enjoying a resurgence as viewers seek both nostalgia and genuine chills.
Adding a new twist to seasonal creativity, Google Gemini’s Nano Banana image generation tool is being promoted as a way for Canadians to conjure up personalized Halloween images. Whether it’s transforming oneself into a photorealistic Glinda or a cartoonish KPop Demon Hunter, or simply creating spooky-cute scenes for unique postcards, invitations, or social media posts, the tool offers a new avenue for digital expression. As the official Google blog puts it, “Let your imagination run wild! We can’t wait to see what you conjure up this Halloween.”
While Halloween dominates the search landscape this October, a parallel trend is quietly shaping Canadian online habits: a collective craving for calm, cozy digital experiences. According to a report published by The Canadian Press on October 14, 2025, search behaviors in 2025 reveal that people are gravitating toward soothing media and low-stress interactions online. ASMR remains a top search trend, with users seeking out gentle triggers like whispers, taps, and soft visual rhythms to help them relax during study, chores, or wind-down time. Lo-fi and sleep-optimized playlists—featuring the familiar sounds of vinyl crackle, rainfall, and gentle piano keys—are the go-to soundtracks for passive listening and relaxation.
YouTube is the undisputed king of this calm-seeking trend, serving up endless streams of ASMR and ambient content. The platform’s algorithms are designed to maintain a steady, relaxing vibe, favoring mood continuity over novelty. As reported, “YouTube’s army of ASMR creators and ambient streams sets calm vibes. It’s an endless night of lo-fi livestreams that flows steadily, and suggestions keep the feeling going.”
This appetite for tranquility isn’t limited to audio. Cozy gaming—marked by titles with soft loops, warm palettes, and low-pressure goals—is thriving, as are searches for nature-themed content like forest walks and garden scenes. Pinterest’s 2025 reports highlight a surge in interest for nature bathing and domestic calm, with users seeking slow-paced, immersive experiences that bring a sense of the outdoors into their homes. Platforms are responding by packaging these aesthetics into seasonal content packs, offering a reliable decompression source at any hour.
Underlying both the Halloween excitement and the relaxation trend is a shared desire for frictionless, comforting experiences. Whether it’s the instant play of a cozy game, the seamless stream of a lo-fi playlist, or the ease of generating a custom Halloween image, Canadians in 2025 are prioritizing comfort and creativity—online and off.
So as the ghosts and goblins prepare to take to the streets, it’s clear that Canadians are embracing both the thrill of transformation and the joys of gentle relaxation. Whether conjuring up the perfect costume, crafting a spooky treat, or simply unwinding with a calming soundscape, this year’s trends reveal a nation eager to celebrate—and decompress—in its own unique style.
