In the ever-evolving world of K-pop and beauty, few stars have managed to capture the zeitgeist of Generation Z quite like Ham, a standout member of the rising group KiiiKiii. As of September 14, 2025, Ham’s influence has taken on a new dimension with the launch of the official 'Roy Vtip' beauty line, a partnership that’s turning heads across the music and fashion industries. The recent unveiling of this collaboration, as reported by the digital magazine Dustface, marks a significant milestone not only in Ham’s career but also in the ongoing fusion of pop culture and beauty innovation.
The 'Roy Vtip' line, released to considerable fanfare, features an array of products including lipsticks, balms, and eyeshadows. What sets these products apart is their formulation: each item is crafted with natural ingredients, aiming to soothe the skin and shield it from environmental irritants. According to Dustface, this focus on gentle, effective care is designed to appeal to a generation that values both style and substance in their beauty routines. The line’s versatility makes it suitable for daily use, catering to the busy, on-the-go lifestyles of young consumers.
Ham’s role in this campaign is more than just that of a celebrity endorser. In a striking photo shoot unveiled by Fastpaper, Ham is seen effortlessly blending the 'Roy Vtip' products into her day-to-day look. Whether leaning against a window or gazing into a mirror, she radiates a sophisticated yet approachable charm. The images capture her signature feline-like gaze—at once languid and intense—highlighting a unique blend of softness and strength that’s become her trademark. The accompanying video further showcases Ham’s playful side, with moments of winking at the camera and writing in the air with lipstick, underscoring her quirky, kitschy vibe and her natural on-screen chemistry with the brand.
It’s not just Ham’s appearance that’s earning her accolades. Critics and fans alike have praised her for a unique, dreamy vocal timbre that adds depth and color to KiiiKiii’s music. Her physical presence and on-stage prowess have drawn comparisons to model and actress Devon Aoki, with some observers noting her ability to seamlessly embody a range of concepts, makeup styles, and fashion trends. This chameleon-like versatility has been on full display across KiiiKiii’s various reality shows and digital content, where Ham’s offbeat charm and striking visuals have sparked a wave of new fans—or as the K-pop world calls it, 'inducing stan-dom.'
Ham’s ascent to beauty icon status is particularly notable given her relatively recent debut. KiiiKiii officially entered the music scene in March 2025, quickly gaining momentum with their debut single 'I DO ME.' The group’s music video for the track shot to the top of YouTube’s trending charts, and within just 13 days of their debut, KiiiKiii clinched the first-place trophy on MBC’s 'Show! Music Core'—a remarkable feat that signaled their arrival as a force to be reckoned with in the competitive world of K-pop. The group’s momentum hasn’t slowed since, with appearances scheduled at major music festivals such as 'ASEA 2025' in May, the 'Jeju 34th Seoul Music Festival' in June, and the '2025 K-World Dream Festival' in August.
The accolades have continued to pile up. In May, KiiiKiii took home a rookie award at 'ASEA 2025,' followed by additional honors at the '34th Seoul Music Festival' in June and the '2025 K-World Dream Festival' in August. The group’s achievements culminated in receiving the Seoul Tourism Organization CEO Award at the '7th Newsis Hallyu Expo,' cementing their reputation as one of the most promising new acts in both domestic and international markets.
Beyond the stage and the studio, KiiiKiii’s members have been busy expanding their reach. The release of their first digital single album, 'DANCING ALONE,' on August 6, 2025, marked another high point, with the group embarking on a series of performances at university festivals and music events both in Korea and abroad. Ham’s dynamic stage presence and her ability to connect with audiences have played a significant role in the group’s growing popularity.
Ham’s emergence as a beauty icon comes at a time when the boundaries between music, fashion, and personal care are increasingly blurred. The 'Roy Vtip' line’s emphasis on natural ingredients and everyday usability reflects a broader shift within the beauty industry toward products that are not only effective but also mindful of consumers’ health and the environment. As Dustface notes, this approach is particularly resonant with Generation Z, who demand authenticity and transparency from the brands they support.
For Ham, the partnership with 'Roy Vtip' is more than a business venture—it’s a platform to express her multifaceted identity. Her ability to embody both high-fashion sophistication and down-to-earth relatability makes her an ideal ambassador for a brand seeking to bridge the gap between luxury and accessibility. As Fastpaper describes, Ham’s 'limitless potential as a next-generation beauty icon' is evident in her effortless ability to adapt to diverse concepts, makeup looks, and styling choices.
The synergy between Ham and 'Roy Vtip' is also a testament to the growing influence of K-pop idols in shaping global beauty standards. With her distinctive features, charming personality, and undeniable talent, Ham is helping to redefine what it means to be a beauty icon in the 21st century. Her journey from promising rookie to a face of a major beauty line offers inspiration to aspiring artists and fans alike, illustrating the power of authenticity, hard work, and creative collaboration.
As Ham and KiiiKiii continue to break new ground in both music and beauty, all eyes will be on their next moves. Whether on stage, on screen, or in the pages of fashion magazines, Ham’s star shows no sign of fading—if anything, it’s only getting brighter.
