For Super Bowl 60, all eyes weren’t just on the game or the halftime show—Kendall Jenner’s tongue-in-cheek Fanatics Sportsbook commercial, “Bet on Kendall,” stole some of the spotlight, airing just before her ex-boyfriend Bad Bunny took the stage for the halftime performance. The ad, which debuted on February 8, 2026, at Levi’s Stadium in Santa Clara, California, was a playful nod to Jenner’s much-discussed love life and the infamous “Kardashian Kurse.”
Jenner, a 30-year-old model and reality TV star best known for her appearances on “Keeping Up With The Kardashians,” took a self-deprecating approach in the commercial. She addressed the internet’s long-standing theory that athletes who date members of the Kardashian-Jenner clan are doomed to a string of bad luck—a phenomenon cheekily dubbed the “Kardashian Kurse.” “Haven’t you heard? The internet says I’m cursed,” Jenner smirks in the ad, sipping tea by her pool. “Any basketball player who dates me kind of hits a rough patch. While the world’s been talking about it, I’ve been betting on it. How else do you think I can afford all this… modeling!?”
The commercial, which aired to an audience of over 100 million people according to USA TODAY, shows Jenner leading viewers through her beachfront mansion, showing off a Ferrari 250 GT and lounging poolside. The spot pokes fun at her dating history, with Jenner humorously suggesting she’s made her fortune by wagering on the games of her ex-boyfriends—NBA stars Devin Booker, Jordan Clarkson, Blake Griffin, and Ben Simmons. At one point, she’s seen torching basketball jerseys, joking that her wealth is earned by betting on sports rather than modeling gigs. “But today, it’s time to bet on something new. Football players,” Jenner declares from a private plane, hinting at a shift in her romantic and betting interests.
The ad’s timing was impeccable. It aired right before Bad Bunny, Jenner’s ex-boyfriend, took the halftime stage—an alignment that didn’t go unnoticed by viewers or social media. The two dated on and off until September 2024, and although they remain friendly, they’re not currently together. According to TV Insider, the juxtaposition of Jenner’s commercial and Bad Bunny’s performance had fans buzzing, with many amused by the playful nod to their history.
Jenner’s willingness to lampoon herself in front of such a massive audience was seen as a refreshing change of pace. As Adweek observed, “when a polarizing celebrity is willing to lampoon herself in front of more than 100 million people, it’s hard to diss someone who’s busy dissing themselves.” The ad’s self-awareness—especially in light of Jenner’s previous, less well-received commercial work—was widely noted. Unlike her infamous 2017 Pepsi ad, which attempted to tackle social issues and was swiftly criticized, this spot kept things light and personal, focusing on Jenner’s own narrative and the public’s perception of her.
The commercial also poked fun at Jenner’s reputation for dating high-profile athletes and celebrities. In reality, Jenner has not yet dated a professional football player, but she jokes in the ad that it’s time to start betting on them instead. The ad even shows her betting on the New England Patriots, with her phone screen displaying a gray helmet and the words “New England” underneath, as reported by The Providence Journal. The nod to her ex-boyfriends was not lost on the internet, nor on the athletes themselves. Devin Booker, one of Jenner’s most prominent former partners, quipped on social media, “I bet a million the Seahawks get a ring before you do,” to which Jenner replied, “How’s the ankle?” Booker’s retort: “Come rub it.”
Jenner’s presence at the game was equally headline-worthy. She was photographed arriving at Levi’s Stadium with rapper 21 Savage, wearing a black crop top and jeans. She also attended the Fanatics Super Bowl Party the night before, continuing her partnership with the brand. This was Jenner’s first time as the face of a major Super Bowl game-day ad, though she’s attended the event in previous years—most recently in 2024, when she was spotted sitting next to Hailey Bieber.
Beyond the glitz of the commercial and the game, Jenner has been candid about her personal life. In January 2026, she appeared on Owen Thiele’s podcast “In Your Dreams” and shared her decision to remain single for about a year. “I’ve had great relationships; I’ve had not so great relationships, but I felt like through my 20s, I was in a lot [of relationships],” Jenner explained. “So I never really had my 20s to myself.” She described turning 29 as a turning point: “I really wanted to have a me year where I chose myself.” Jenner emphasized her desire to focus on her own happiness and growth, rather than jumping into another relationship. “I’m a really great girlfriend. I really love to be present for my partner, and I really put them first most of the time. So I think when I turned 29, I was like, ‘I really want to put myself first right now.’ And so that’s where I’m at.”
The intersection of Jenner’s personal narrative, the Super Bowl spectacle, and the self-mocking humor of the Fanatics ad proved to be a winning combination. As USA TODAY reported, the commercial sparked lively discussions online, with many viewers appreciating Jenner’s willingness to poke fun at herself and her public persona. The ad also drew attention to the ever-evolving world of sports betting, with Fanatics Sportsbook using Jenner’s celebrity and cultural cachet to reach a massive, engaged audience.
Of course, the “Kardashian Kurse” remains a tongue-in-cheek internet legend—one that Jenner seemed happy to embrace and subvert on the world’s biggest advertising stage. Whether or not her betting luck will rub off on football players remains to be seen, but one thing’s for sure: Kendall Jenner knows how to keep the conversation going, both on and off the field.