Kendall Jenner And Devin Booker Trade Jabs After Super Bowl Ad

On January 29, 2026, social media was abuzz after a playful and very public exchange between supermodel Kendall Jenner and her ex-boyfriend, NBA star Devin Booker. The back-and-forth unfolded under a video clip posted by Fanatics Sportsbook on Instagram, featuring Jenner’s recent appearance on The Tonight Show Starring Jimmy Fallon. There, Jenner promoted her partnership with the betting platform and placed a high-profile wager on the outcome of the upcoming Super Bowl, confidently picking the New England Patriots to defeat the Seattle Seahawks on February 8, 2026.

Booker, the Phoenix Suns guard known for his sharp wit both on and off the court, couldn’t resist chiming in. He left a comment that quickly caught the internet’s attention: “I bet a million the Seahawks get that ring before you do @kendalljenner 🤗.” Jenner, never one to back down from a challenge—especially from an ex—shot back with a cheeky, “How’s the ankle?” accompanied by an eyeroll emoji, referencing Booker’s recent injury sustained while playing against the Atlanta Hawks earlier in January. Not missing a beat, Booker replied, “Come rub it.”

The exchange sent fans and pop culture commentators into a frenzy, reigniting curiosity about the pair’s history. According to Page Six and NewsNation, Jenner and Booker’s romance was a staple of entertainment headlines from 2020 until their final split in October 2022. Their relationship, often described as on-again, off-again, began sparking rumors in April 2020 before the couple went public on Instagram the following year. Though their romance ultimately ended, their chemistry—at least online—seems as lively as ever.

But the story doesn’t end with a few flirty Instagram comments. The timing of the exchange was no accident: it came just days after the release of Jenner’s much-discussed Super Bowl commercial for Fanatics Sportsbook. In the ad, Jenner leaned into one of the internet’s favorite memes: the so-called “Kardashian Curse.” The meme suggests that athletes who date members of the Kardashian-Jenner family often experience a downturn in their professional careers. Jenner, with characteristic humor, decided to own the narrative, transforming the supposed curse into a punchline—and, in her words, a betting opportunity.

“Haven’t you heard? The internet says I’m cursed,” Jenner declares at the start of the ad, which was released online on January 27, 2026. She continues, “Any basketball player who dates me kind of hits a rough patch.” As she strolls through a lavish mansion—complete with photos of herself and ex-boyfriends with their heads cut off—Jenner quips, “While the world’s been talking about it, I’ve been betting on it. How else do you think I can afford all this … modeling!?” The punchline lands as she throws a match into a bin of jerseys and drives off in a convertible, poking fun at her exes’ career misfortunes and her own glamorous lifestyle.

This tongue-in-cheek approach has become something of a signature for Jenner, who has faced years of speculation and jokes about her dating history. The “Kardashian Curse” meme has followed her and her famous family, particularly as she’s been romantically linked to several NBA players. Before Booker, Jenner dated Ben Simmons in 2018, a relationship that ended the following year, as confirmed by Page Six. In her Super Bowl ad, Jenner referenced ex-boyfriends missing the playoffs or “flopping” right out of the league, all while flaunting her success and poking fun at the speculation that her relationships bring bad luck to athletes.

According to People magazine, Jenner’s decision to confront the meme head-on—and even profit from it—reflects her ability to turn internet chatter into opportunity. “Jenner explained she turned this supposed curse into winning bets with Fanatics Sportsbook,” reported NewsNation. The ad’s self-aware humor resonated with fans, who appreciated Jenner’s willingness to laugh at herself and the rumors that have long surrounded her personal life.

The playful Instagram exchange between Jenner and Booker added another layer to the story, blurring the lines between personal history, public persona, and clever marketing. Booker’s comment—“I bet a million the Seahawks get that ring before you do @kendalljenner”—was a clear nod to both the Super Bowl and Jenner’s own joke about her exes’ struggles to win championships. Jenner’s retort about Booker’s ankle injury, followed by his invitation for her to “come rub it,” showed that, despite their breakup, the two still share an easy rapport and a sense of humor about their shared past.

For fans, the moment was a reminder of why Jenner and Booker’s relationship captured so much attention in the first place. Their chemistry, both romantic and comedic, has always played out as much in public as in private. As GC Images and UPI photographs of the couple from their dating years continue to circulate, it’s clear that their story remains a topic of fascination.

The Super Bowl ad itself is also notable for its meta-commentary on celebrity culture and the power of internet memes. By turning the “Kardashian Curse” into a joke—and a marketing strategy—Jenner demonstrated a level of self-awareness that’s rare among reality stars. She acknowledged the rumors, laughed at them, and then made them work for her, all while promoting a major sports betting brand.

Some observers have pointed out that this approach is emblematic of the Kardashian-Jenner family’s broader media strategy: take control of the narrative, turn criticism into content, and—if possible—find a way to profit from it. Jenner’s Super Bowl spot, with its clever script and high production values, is just the latest example of this playbook in action.

Of course, not everyone is convinced that the “Kardashian Curse” is real, or that Jenner’s relationships have any impact on her exes’ athletic performance. But as long as the internet keeps talking, Jenner seems happy to keep joking—and betting—on her own legend.

In the end, the playful banter between Jenner and Booker, combined with the viral Super Bowl ad, offered a glimpse into how celebrities can shape and reshape their public image. With a wink and a smile, Jenner turned a meme into a marketing moment, and an old romance into a headline-grabbing exchange. For fans and followers, it was a reminder that in the world of celebrity, nothing is off-limits—and everything is fair game for a little fun.