Kendall Jenner And Devin Booker Ignite Super Bowl Buzz

It’s Super Bowl season, and the anticipation isn’t just about touchdowns and halftime shows—this year, it’s the playful banter between NBA star Devin Booker and supermodel Kendall Jenner that’s captivating fans on and off the field. As the NFL gears up for Super Bowl LX, airing February 8, 2026, on NBC, the spotlight has turned to an unexpected arena: the comments section of Instagram, where Booker and Jenner’s flirty exchange has set social media abuzz.

On January 27, 2026, Fanatics Sportsbook launched a cheeky new commercial starring Kendall Jenner, poking fun at her reputation and the infamous “Kardashian Curse”—the running joke that NBA players who date the Kardashian-Jenner clan suffer career misfortunes. In the ad, Jenner, lounging in a mansion and flaunting a classic car and private jet, quips, “Any basketball player who dates me kind of hits a … rough patch.” With a sly shrug, she adds, “While the world’s been talking about it, I’ve been betting on it. How did you think I afforded all this? Modeling?” According to coverage from multiple outlets including TMZ and Entertainment Tonight, the commercial is a self-aware nod to years of tabloid fodder and memes, and it’s set to air during the Super Bowl—a prime moment for both sports fans and pop culture watchers.

But Jenner didn’t stop there. On January 28, 2026, she appeared on NBC’s The Tonight Show Starring Jimmy Fallon to promote the campaign. In a lighthearted segment, Jenner FaceTimed NFL legend Tom Brady for Super Bowl betting advice. After Brady rattled off stats and strategy, Jenner made her pick: “the underdogs, the Patriots,” setting up a playful rivalry with the Seattle Seahawks. The Fallon appearance, which was later posted on Instagram by Fanatics founder Michael Rubin, quickly became the stage for the week’s most talked-about social media moment.

Enter Devin Booker. The Phoenix Suns guard, currently sidelined with a right ankle sprain suffered during a loss to the Atlanta Hawks on January 23, 2026, couldn’t resist chiming in. On January 29, under Rubin’s repost of Jenner’s Fallon appearance, Booker commented, “I bet a million the Seahawks get that ring before you do @kendalljenner 🤗.” The comment, accompanied by a hug emoji, was a playful jab at Jenner’s Super Bowl prediction—and, perhaps, a wink at their shared history.

Jenner, quick on the draw, replied with an eye-roll emoji and asked, “How’s the ankle?” referencing Booker’s injury, which has kept him out of several Suns games, including the upcoming matchup against the Detroit Pistons. Booker shot back, “Come rub it,” turning up the flirtatious energy and sending fans into a frenzy. According to TMZ and People, the exchange was equal parts spicy and tongue-in-cheek, with many wondering about the current status of their relationship.

The pair’s romantic history is well-documented. Jenner and Booker dated on and off from 2020 to 2022, with rumors of a brief reconciliation in early 2024. By December 2025, however, Jenner was rumored to be seeing someone else, and Booker was focused on leading the Suns to a 28-19 record (as of late January 2026). Despite their split, the two have remained friendly—and, as this episode shows, aren’t shy about teasing each other in front of millions.

Their Instagram banter didn’t go unnoticed by the public. Comments poured in, with reactions ranging from amusement to disapproval. Some fans found Booker’s quip hilarious, while others called it “not cool” or “embarrassing.” On Reddit and Instagram, users debated whether the exchange was friendly teasing or crossed a line. “Idk if it’s just ‘friendly teasing’ or straight up shading,” one Redditor mused, while another noted, “Even if they have ‘that kind of friendship,’ why would he say that in a public space?” The moment was even picked up by the celebrity-focused account Comments by Celebs, further amplifying the buzz.

Fanatics CEO Michael Rubin seemed to revel in the viral energy, posting, “@kendalljenner @dbook take opposite sides – Book, you must think the curse is real!!! 😅😅😅” The playful back-and-forth fit perfectly into Fanatics’ marketing strategy, blending celebrity culture, sports fandom, and social media spectacle into one irresistible package. According to TMZ, the campaign’s success is as much about the personalities involved as it is about betting odds or Super Bowl picks.

Jenner’s commercial, which features her burning a basket of clothes and joking about her “curse,” is more than just a wink at her exes like Booker, Ben Simmons, and Blake Griffin—it’s a savvy commentary on how celebrity narratives are created and consumed. “Haven’t you heard? The internet says I’m cursed,” Jenner says in the ad. “While the world has been talking about it, I’ve been betting on it. How else do you think I could afford all of this? Modeling?” The spot parodies her lavish lifestyle and the myth that her relationships spell doom for athletes’ careers. In one scene, Jenner jokes that she was able to buy a swimming pool when “basketball player one missed the playoffs,” capping it off with, “I guess nobody was getting a ring in this house.”

Booker’s responses, meanwhile, show he’s in on the joke. By referencing the Seahawks “getting the ring” before Jenner and inviting her to “come rub” his injured ankle, he’s both poking fun at the “curse” and keeping the internet guessing about the real nature of their relationship. As Entertainment Tonight points out, Booker has never won a Super Bowl—obviously, as an NBA player—but he does have a couple of Olympic gold medals with Team USA Basketball. The playful rivalry and mutual trolling have become part of their public personas, and fans can’t help but follow along.

On the basketball side, Booker’s absence is keenly felt by the Suns. After leading the team to a solid record, he’s now missing his third straight game as of January 29, 2026, due to his ankle sprain. The Suns, who recently eked out a 106-102 win against the Brooklyn Nets, are hoping for his quick return. But if there’s a silver lining, it’s that Booker has a little extra time for social media—and for keeping fans entertained with his high-profile banter.

With Super Bowl LX just days away, the intersection of sports, celebrity, and social media has never felt more electric. Whether you’re betting with or against Kendall Jenner, or just watching the drama unfold online, one thing’s for sure: the “Kardashian Curse” isn’t slowing down the conversation anytime soon. And as for Booker and Jenner? Their playful rivalry is one Super Bowl sideshow that’s already scored big.