On October 11, 2025, the VIBE 2025 exhibition in Vietnam became a showcase for two of the country’s most dynamic forces in urban development: the surging demand for high-quality social housing and the innovative strides in building materials. In a remarkable convergence, Kim Oanh Land’s K-Home New City project and Prime’s cutting-edge Flexitech tiles both captured the attention of the public and industry insiders, reflecting significant shifts in the Vietnamese real estate and construction landscape.
K-Home New City, officially launched on April 13, 2025, has rapidly emerged as a benchmark for social housing. According to Nhan Dan, the project’s debut event drew more than 2,200 eager customers, signaling intense market interest. Within just five days, 500 priority reservations were logged for its townhouse offerings—a rare feat in the social housing segment. In the three months following the announcement, over 1,400 low-rise units had already been selected by buyers, underscoring the pent-up demand for affordable yet high-quality living spaces.
But the excitement didn’t stop there. The K-Home Apartment complex, comprising three 19-story towers, made an equally strong impression. Its first sales phase saw approximately 869 apartments quickly claimed. With prices starting at 709 million VND per fully furnished unit and a preferential loan interest rate of 5.9% per year, the development opened the door for many young families and workers to realize their dream of homeownership. By October 2025, these apartments had sold out, with some towers experiencing a “sold out” status immediately after launch, as reported by Nhan Dan.
What sets K-Home New City apart is its ambitious vision. Spanning 26.69 hectares in the heart of Binh Duong’s new city, the project is planned with 3,310 townhouse and high-rise apartment units. Designed by Surbana Jurong from Singapore and built to EDGE green building standards, the development promises 20% savings in both energy and water, while also reducing carbon emissions from construction materials. It’s not just about shelter—it’s about sustainability, a point that resonates strongly with both buyers and environmental advocates.
Community and lifestyle are central to the project’s appeal. K-Home New City boasts ten themed parks and more than 35 internal amenities, including international-standard inter-level schools, outdoor sports complexes, four swimming pools, a clubhouse, commercial and culinary streets, event squares, and tranquil gardens. This comprehensive suite of amenities is designed to foster a balanced environment where residents can live, work, and connect—an approach that mirrors the best practices from Singapore’s celebrated public housing model.
Construction quality is a key selling point. The project’s progress is underpinned by leading contractors such as Coteccons, An Phong, Cosaco, Handong, TLT, and An Phuoc Binh Duong, ensuring both speed and reliability. More than 416 Bang Lang townhouses are scheduled for handover by the end of 2025, with other subdivisions advancing in parallel. Every delivered unit comes fully furnished, featuring interiors from trusted brands like An Cuong, Poli-FSL, Varmora Granito, and Hao Canh—a significant upgrade from the minimalistic standards that have plagued social housing in the past.
Kim Oanh Land’s ambitions extend far beyond this single development. As CEO Dang Thi Kim Oanh told Nhan Dan, “Before deciding to develop a chain of Singapore-standard social housing, Kim Oanh Land studied many models in developed countries such as Japan, South Korea, and Australia to draw experience. Our goal is not just to provide reasonably priced products but to build a new living standard for Vietnamese workers, where settling down does not mean compromising on quality.” The company plans to develop a chain of such urban areas between 2025 and 2028, targeting a total of 40,000 homes in major cities like Ho Chi Minh City, Dong Nai, and Hue.
Industry experts have taken note. They see the K-Home New City model as a clear departure from the traditional “support” approach to social housing, moving instead toward “raising standards” by meeting economic, amenity, and environmental criteria. The project is widely regarded as a positive signal for Vietnam’s ambitious government program to develop one million social housing units by 2030, as outlined by Nhan Dan.
Meanwhile, innovation isn’t limited to residential planning. At VIBE 2025, Prime made waves by introducing its Flexitech tile line, designed with flexible surfaces that meet the stringent UK anti-slip safety standard BS EN 16165:2021. VnExpress reports that the unique surface formula creates extra grip when wet, reducing the risk of slips and falls—a crucial consideration for both safety and comfort in modern homes.
Prime’s showcased products included large-format tiles (60x120 cm and 80x80 cm) with a robust 20 mm thickness, ideal for outdoor spaces like yards and gardens. Decorative wall panels in compact sizes (7.5x30 cm) and vibrant mosaic tiles in mesh form were also on display, offering versatile solutions for curved architectural features. The company’s booth was designed around two themes: “Play,” which featured bright, cheerful colors and soft surfaces for user comfort, and “The Elite,” which highlighted technically processed diamond-pattern tiles with glossy black finishes for a sense of luxury.
The booth attracted hundreds of visitors in its opening days, including contractors and architects eager to explore the latest options for enhancing living spaces. As VnExpress noted, Prime’s efforts are aimed at expanding consumer choice and elevating the standard of interior and exterior design throughout Vietnam.
The success of K-Home New City and the reception of Prime’s Flexitech tiles at VIBE 2025 reflect a broader transformation in Vietnam’s approach to urban development. No longer content with minimalism or compromise, both developers and consumers are demanding—and receiving—higher standards in affordability, sustainability, and design. The government’s push for one million social housing units by 2030 appears increasingly feasible, thanks in part to the willingness of private enterprise to innovate and invest in quality.
As of October 2025, K-Home New City has achieved an absorption rate nearing 100%, with ongoing demand outstripping supply. The project’s blend of international design, environmental responsibility, and community-focused amenities is redefining what social housing can be in Vietnam. At the same time, advances in building materials, like those demonstrated by Prime, are ensuring that these new homes are not only accessible but also safer and more beautiful than ever before.
In a market where expectations are shifting rapidly, these developments offer a tantalizing glimpse of what the future of Vietnamese urban living might look like—vibrant, inclusive, and built to last.
