Canadian fans of classic game shows are in for a treat this fall as Bell Media’s Crave streaming platform prepares to launch next-day access to new episodes of Jeopardy! and Wheel of Fortune. The move, announced jointly by Sony Pictures Entertainment Canada and Bell Media, marks a significant expansion of streaming options for these beloved television staples—longtime fixtures of American pop culture and, increasingly, global entertainment.
Under the terms of the new multi-year, exclusive agreement, Crave subscribers will be able to stream new episodes of both Jeopardy! and Wheel of Fortune the day after they air in syndication. The arrangement kicks off on September 9, 2025, immediately following the U.S. premieres of Jeopardy! Season 42 and Wheel of Fortune Season 43, which debut September 8. Alongside fresh content, Crave will also offer a robust library of 100 episodes from each series, giving audiences the chance to revisit memorable moments and classic trivia battles at their leisure.
This development is more than just a win for Canadian viewers—it’s the latest chapter in a rapidly evolving distribution landscape for game shows. According to Deadline, the deal was brokered by Sony Pictures Television Canada, and signals Sony’s continued push to broaden the streaming reach of its flagship game show franchises. As Flory Bramnick, Executive Vice President of Distribution, North America at Sony Pictures Entertainment, put it, “We are thrilled to bring Jeopardy! and Wheel of Fortune, two of the most successful game shows in television history, to streaming audiences on Crave this fall. These iconic properties have become pillars of broadcast syndication, and we look forward to seeing them delight a new, untapped audience across streaming platforms.”
The significance of this deal extends beyond national borders. As reported by Variety, Sony’s agreement with Bell Media follows closely on the heels of similar multi-year, co-exclusive streaming partnerships with U.S. platforms Peacock, Hulu, and Hulu on Disney+. Those deals, struck in June 2025, marked the first time in-season syndicated episodes of Jeopardy! and Wheel of Fortune would be made available for streaming in North America. The Canadian arrangement with Crave represents a natural extension of that strategy, bringing the shows to a broader international audience.
For Sony Pictures Television, the expansion into streaming is both a business imperative and a nod to changing viewer habits. Game shows have long thrived in the world of broadcast syndication, but as audiences increasingly turn to on-demand platforms, content owners are seeking new ways to reach fans. “We are thrilled to bring America’s favorite game shows to an even wider audience on Hulu, Hulu on Disney+ and Peacock,” Sony Pictures Television chairman Keith Le Goy said in June. “Jeopardy! and Wheel of Fortune are two of the most successful game shows in television history and we look forward to giving fans the best possible streaming access to our shows this fall.”
The timing of these streaming deals is particularly noteworthy given the legal wrangling that has surrounded the distribution rights to Jeopardy! and Wheel of Fortune in recent months. As Deadline reported, Sony and Paramount-owned CBS have been locked in a contentious battle over who holds the rights to distribute the shows in syndication. In a recent court ruling, a panel of three appellate judges sided with CBS, affirming its status as the sole distributor for syndication. However, Sony has been quick to clarify that streaming rights are “completely separate” from those syndication deals—a distinction that has allowed the company to move forward with new streaming agreements both in the U.S. and Canada.
For Bell Media, the partnership with Sony Pictures Television represents a strategic coup. Crave, which has steadily built its reputation as a destination for premium content, is now poised to add two of the most recognizable brands in television history to its lineup. The addition of Jeopardy! and Wheel of Fortune not only bolsters Crave’s appeal to game show enthusiasts, but also signals the platform’s commitment to offering diverse, family-friendly programming alongside its slate of dramas, comedies, and documentaries.
The new arrangement is also a nod to the enduring appeal of Jeopardy! and Wheel of Fortune. Both shows have been on the air for decades—Jeopardy! first premiered in 1964, while Wheel of Fortune debuted in 1975—and have managed to maintain their relevance through changing times, hosts, and formats. Their transition into the streaming era is a testament to their adaptability and the loyalty of their fan bases. With the addition of 100 library episodes from each show, Crave subscribers will have the opportunity to experience both the latest episodes and a curated selection of classic moments, from nail-biting Final Jeopardy! wagers to unforgettable Wheel spins.
It’s worth noting that this expansion into streaming is not just about convenience—it’s about audience growth. As Bramnick observed, these “iconic properties have become pillars of broadcast syndication,” but the hope is that by making them available on-demand, a new generation of viewers will discover the fun, challenge, and camaraderie that have made these shows household names. The move also positions Crave to compete more directly with international streaming giants, offering exclusive access to content that has broad, cross-generational appeal.
From a business perspective, the deal underscores the value of legacy content in the streaming age. As platforms vie for subscribers, access to familiar, beloved brands can be a powerful differentiator. For Sony, leveraging the enduring popularity of Jeopardy! and Wheel of Fortune is a savvy way to extend the life and reach of its intellectual property. For Bell Media, it’s an opportunity to strengthen Crave’s position in an increasingly crowded market.
Of course, the legal complexities surrounding distribution rights are unlikely to disappear overnight. The recent court decision in favor of CBS as the sole distributor for syndication highlights the tangled web of agreements that underpin the television industry. But for now, Sony’s insistence that streaming rights are distinct from syndication deals has enabled the company to forge ahead with new partnerships—much to the delight of fans on both sides of the border.
As September approaches, anticipation is building among Canadian fans eager to see how the streaming rollout will unfold. With next-day access to new episodes and a treasure trove of classic content, Crave is set to become a new home for trivia buffs and puzzle solvers alike. And while the business of television may be more complex than ever, the simple pleasure of tuning in to watch contestants test their wits and spin the wheel remains as enduring—and as entertaining—as ever.
