On April 1, 2026, the tranquil surroundings of Museum SAN in Wonju, Gangwon Province, were electrified by a convergence of high fashion and star power. The occasion? A much-anticipated launch event celebrating the Asian debut of the 'La Grande Dame 2018 Limited Edition,' a collaboration between French champagne house Veuve Clicquot and the ever-inventive French fashion label Jacquemus. Yet, as is often the case in the world of modern celebrity, it was Blackpink’s Jennie who truly stole the show—and the headlines.
Jennie, known globally not just as a K-pop idol but as a bona fide fashion icon, arrived escorted by Jacquemus’s creative director, Simon Porte Jacquemus himself. The two’s camaraderie was palpable, with attendees and cameras alike capturing their close and friendly interactions—smiles, hugs, and even arms linked for photos, as reported by Vogue Korea and Sports Hankook. Their chemistry was no surprise to fashion insiders, given Jennie's previous star turn as the finale model at the Jacquemus 15th anniversary show on Italy’s Capri Island back in June 2024.
What really set tongues wagging, however, was Jennie’s boldly styled outfit. She wore a black see-through shirt dress by Jacquemus, daringly cut to reveal an underbust silhouette—a look that pushed boundaries even by the standards of see-through fashion. According to Vogue Hong Kong, Jennie’s ensemble was completed with natural wavy hair, a petite mini bag, and ribbon slingback shoes, all while forgoing any flashy accessories. The result was a look both audacious and undeniably chic, drawing widespread attention from fans, fashion critics, and social media users alike.
Photos of Jennie at the event quickly circulated on Jacquemus’s social media channels, igniting a flurry of commentary. Netizens lauded her “superstar presence” and remarked on her close rapport with Jacquemus. Comments ranged from, “She really is the face of the brand!” to, “Jennie brings the entire atmosphere of the event alive.” Such reactions underscore the influence Jennie wields in the fashion world—her every appearance an instant trend.
Jennie was not the only celebrity in attendance. Actor Lee Jung-jae, famed for his roles in both Korean cinema and international streaming hits, was spotted in a simple yet sophisticated black suit with a fully buttoned shirt and square-framed glasses. Broadcaster Kim Nayoung made her own statement in a long, thin-strapped dress adorned with bold gold jewelry. The event, as Sports Hankook noted, was a veritable who’s who of Korean entertainment and style, but it was Jennie’s daring look that dominated the conversation.
Beyond the flashbulbs and Instagram posts, the event was also a celebration of the ongoing creative partnership between Jacquemus and Veuve Clicquot. The collaboration, marked by the launch of the limited edition champagne, brought together two brands synonymous with luxury and innovation. Jennie’s presence as a guest of honor—and her clear friendship with Simon Porte Jacquemus—further cemented her role as a global ambassador for cutting-edge fashion.
But Jennie’s fashion influence did not end with Jacquemus. Just the day before, on March 31, American beachwear brand Frankies Bikinis unveiled a fresh batch of photos featuring Jennie in their latest swimwear and cover-up mini dress. The netted bikini cover-up, styled with Jennie’s signature poise, was described by Frankies Bikinis as “the perfect mini dress for festival season or a light layer over swimwear.” This release was a teaser for the 'JENNIE x Frankies Bikinis' collaboration, officially announced on March 27 and available for purchase starting April 2 at 9 AM on the brand’s website. The collection, which blends California beach vibes with Jennie’s unique aesthetic, includes everything from white string bikinis and crochet knits to casual t-shirts and versatile pieces for everyday wear, as highlighted by Hans Economy.
Jennie’s styling in the campaign—think leopard print bikinis with denim pants or all-red ensembles—has already been hailed as a masterclass in summer fashion. The collection’s launch is just the latest in a string of high-profile collaborations between global celebrities and major brands. Alongside Jennie’s swimwear line, April also saw BTS’s J-Hope team up with Louis Vuitton for a special sneaker release, BTS’s collaboration with Urban Sophistication for tech accessories, and Chef Choi Kang-rok’s playful partnership with Casetify, all detailed in a roundup of “must-watch collaborations” by Hans Economy.
Meanwhile, the luxury fashion world is witnessing other seismic shifts. On March 30, Financial News reported that Chanel, the storied French maison, will raise prices on its coveted ‘25 Handbag’ by an average of 3% starting April 2, 2026. The small size will jump from 9.92 million KRW to approximately 10.2 million KRW, the medium from 10.73 million KRW to about 11 million KRW, and the large from 11.77 million KRW to roughly 12 million KRW. This marks Chanel’s second price hike of 2026, following a 7% increase in January for bags like the Classic Flap Bag, and comes on the heels of similar adjustments to their jewelry line earlier in the year. Chanel Korea’s 2025 financials revealed robust growth, with sales reaching 2.013 trillion KRW—a 9% rise from the previous year—alongside significant jumps in both operating and net profits.
As for Jennie, her calendar remains as packed as ever. Beyond her fashion exploits, she is set to grace the stages of major international music festivals throughout 2026. Fans can look forward to seeing her at The Governors Ball in New York, Mad Cool Festival in Spain, Lollapalooza Chicago, and Summer Sonic 2026 in Japan, according to Vogue Hong Kong. Her dual status as both a music and fashion icon shows no sign of waning.
With each public appearance, Jennie continues to redefine what it means to be a global superstar. Whether she’s dazzling in a see-through Jacquemus dress, setting trends with swimwear collaborations, or simply smiling alongside fellow creatives, she embodies the intersection of artistry, style, and cultural influence. As luxury brands like Chanel recalibrate their strategies and prices to keep pace with the ever-evolving market, figures like Jennie remind us that true style is about more than just what you wear—it’s about how you wear it, and the story you tell along the way.