Gravity Media and ITV Studios are making headlines in the UK broadcast world, thanks to a bold new move that’s reshaping how some of the country’s most-watched daytime TV is produced. At the heart of this transformation is a cutting-edge remote production gallery, now humming with activity at ITV Studios’ MultiStory Media programming hub in Covent Garden, London. The new setup, launched in January 2026, is more than just a technical upgrade—it’s a strategic shift toward centralized, sustainable, and highly resilient live broadcast operations.
The numbers alone are eye-catching: this single facility now supports the production and broadcast of a jaw-dropping 900 hours of live daily programming each year. That’s not a typo—900 hours, covering three of ITV’s flagship shows: “Lorraine,” “This Morning,” and “Loose Women.” These are the mainstays of British daytime TV, and they’re now powered by a system that’s as forward-thinking as the content it delivers.
Kate Rendle, director and global sales director at Gravity Media, summed up the significance of the move in a statement quoted by Broadcast: “Remote production allows us to deliver the broadcast quality ITV’s audiences expect, while reducing environmental impact and operational costs. By centralising production, we can manage multiple live feeds, maintain high technical standards and build greater resilience into daily live production.” It’s a vision that aligns with both operational efficiency and environmental responsibility—two priorities that are increasingly intertwined in the modern media landscape.
The Covent Garden facility is a marvel of contemporary broadcast engineering. The new studio boasts a 360-degree set with LED walls, which means the production team can execute rapid turnarounds between shows—no more frantic set changes or downtime that eats into precious broadcast minutes. Instead, the entire operation is built around a single, high-specification remote gallery. This central hub not only produces and broadcasts the three daily live programs but also handles additional content outside the MultiStory Media transmission schedule.
What makes this approach truly stand out is its technical backbone. The infrastructure incorporates approximately 45,000 metres of video, audio, SMPTE, data, and fibre cabling. That’s enough cable to stretch from London to Brighton and back again—a testament to the scale and ambition of the project. The system supports 13 technical equipment racks and nine wall boxes spread across 34 camera positions, creating a robust and future-ready foundation for all daily live output.
But the innovation doesn’t stop there. The remote production service relies on a mix of high-bandwidth, low-latency fibre, satellite, broadband, and mobile network technologies to transmit footage in real time to Gravity Media’s Production Centre in White City. There, engineering, editorial, and creative teams work their magic, enhancing and finalizing content before it hits the airwaves. It’s a seamless workflow designed to ensure that ITV’s audiences never miss a beat, even as the technical wizardry happens mostly behind the scenes.
Looking ahead, Gravity Media isn’t resting on its laurels. A second phase of the project is scheduled to launch later in 2026, promising even more advanced graphics and finishing capabilities. This next step is expected to elevate production values further and deliver even more visually compelling broadcasts. As Rendle noted, these upgrades are about “building greater resilience into daily live production”—a crucial consideration in an era where audiences expect nothing less than flawless delivery, every single day.
This technological leap comes at a time when ITV’s daytime programming is also making headlines for reasons beyond the control room. On March 10, 2026, ITV found itself responding to a swirl of speculation about possible changes to the presenting team of “This Morning.” Reports had suggested that Tess Daly and Vernon Kay, a well-known husband-and-wife duo, were being lined up to replace current hosts Ben Shephard and Cat Deeley. The rumor mill was in full swing, with some outlets claiming ITV bosses were eager to recapture the chemistry that Richard Madeley and Judy Finnegan once brought to the show.
However, ITV was quick to set the record straight. As reported by Digital Spy, an ITV spokesperson firmly stated, “We are very happy with Cat, Ben, Alison, and Dermot as This Morning’s lead presenters and there are no plans for that to change.” The broadcaster’s message was clear: stability and continuity are the order of the day, at least for now. And the numbers back up their confidence. The spokesperson added, “2026 has got off to a great start for the show with viewing up year on year and a weekly reach of 3.7 million viewers.” That’s a sizable audience—one that any network would be thrilled to hold onto.
It’s not just “This Morning” that has seen some on-air shuffling recently. Ben Shephard, one of the show’s mainstays, stepped in to host “Lorraine” after regular host Lorraine Kelly lost her voice last week—a situation that Shephard described with characteristic good humor. “If you’ve been watching this week, Lorraine’s voice has been getting very bad,” he told viewers. “It’s been getting worse. It finally collapsed last night. She couldn’t say a thing, much to Steve’s [her husband] delight – just a few squeaks here and there. I’ve jumped into the hot seat just for today.”
Meanwhile, both “Lorraine” and “Loose Women” are currently on a scheduled break, part of ITV’s cost-cutting plan to have the shows air only for 30 weeks of the year. It’s a practical move, reflecting the financial realities of modern broadcasting, but one that also gives teams time to regroup and audiences a chance to miss their favorites—maybe just a little.
For viewers, “This Morning” continues to air weekdays from 10:30 AM on ITV1 and ITVX, offering the familiar mix of celebrity interviews, lifestyle features, and topical discussions that have made it a staple of British television. And while the faces on screen remain the same, the technology powering the broadcast is evolving at a rapid pace.
The deployment of Gravity Media’s remote production gallery at ITV Studios’ Covent Garden facility is more than just an upgrade—it’s a glimpse into the future of live television. With its focus on sustainability, operational efficiency, and technical resilience, the project sets a new standard for how high-volume daily programming can be produced in the UK. And with a second phase on the horizon, promising even more advanced capabilities, it’s clear that both Gravity Media and ITV are committed to keeping British viewers entertained, informed, and—most importantly—tuned in.
As the broadcast landscape continues to change, one thing remains certain: innovation, adaptability, and a touch of good old-fashioned showbiz are still the keys to winning the hearts (and screens) of millions.